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Layoffs Again? First Wooga, now Playtika
Playtika lays off staff following Wooga’s recent job cuts. Up to 160 jobs cut on Best Fiends and Redecor teams. Shortly after Wooga’s 50 layoffs, Playtika […]
Mediations in 2025: 9 facts out there.
Back in March 2022, I wrote an article titled "RIP MoPub - MAX vs ironSource is on," which tackled 10 key questions for publishers deciding between […]
Design Discipline: The Difference Between Shipping and Sinking
The mistake every game studio keeps making: stop jizzing the game design! Game studios often sabotage their projects by endlessly iterating on minor features while ignoring […]
The Rise of the Financial Kingmakers: Private Equity’s $21B+ Bet on Gaming
Written by our Partner, InvestGame. In under a decade, private equity has transitioned from cautious spectator to one of the major industry dealmakers, deploying over $21B […]
Kohort Raises New Funding to Expand Beyond Mobile
Predictive analytics platform Kohort has secured fresh funding to accelerate its expansion beyond mobile and into new verticals. While the investment amount remains undisclosed, the capital […]
Siyata to Enter $126B Mobile Gaming Market via Core Gaming Merger
Telecom Meets Gaming: Siyata’s Bold Entry into the $126B Market. Siyata Mobile, a cellular communications provider, is finalizing a $160 million reverse merger with game developer […]
U.S. App Store Hits $406B: 90% Commission-Free for Developers
Apple announced that U.S. App Store generated $406 billion in developer billings and sales in 2024. Remarkably, over 90% of these earnings were commission-free, meaning developers […]
Turborilla Names John Wright as CEO
Turborilla? Gaming Studio Behind Mad Skills Franchise, 200M+ Downloads Drives Toward Future. Founded in 2009, Turborilla AB is a Swedish game studio best known for the […]
Jobs in Mobile Gaming: Welcome June
⚡️ 999 Jobs in Mobile Gaming 👉🏻 Data from Gamigion.com/jobs 🕺🏻 Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 […]
Scopely Completes the Acquisition of Niantic’s Game Business
Scopely has officially completed its acquisition of Niantic’s gaming division as of May 29, 2025. Earlier, we wrote about this here. Also, check out Jakub's take. […]
Game Analysis
Unpacking the “Lava Quest” Live-Ops Event in Mobile Games
Co-written by Michael Kopelovich & Constantin-Alexandru Iorga The Lava Quest event has gained prominence as a Tier 1 live-ops event that blends competition, excitement, and clever psychological motivators to keep players engaged. Inspired by the battle royale mechanic, similar to Candy Crush’s "Candy Royale," Lava Quest has become a popular feature in match-3 games, including Royal Match. Although we may be a bit late to the party as this event has been running for quite some time, its popularity hasn’t waned—on the contrary, it has continued to grow and expand into other games and genres. This is why Constantin-Alexandru Iorga and I thought it would be interesting to break down the psychological aspects and design mechanics of Lava Quest, examining how it drives engagement and monetization. In this article, we’ll explore the core mechanics of Lava Quest, its psychological triggers, […]
How A/B Testing Transformed SSSnaker’s User Acquisition
In the ever-evolving world of mobile games, A/B testing icons, screenshots, and creatives are crucial for reducing CPI and boosting user acquisition. 🚀 Take SSSnaker by Habby, for example. They’ve been constantly experimenting with different A/B tests, and guess what? The same strategy doesn’t always work across different stores! 🏪🔄 In fact, Play Store and App Store icons and screenshots can have different impacts on user behavior and conversion rates, so it’s important to test separately for each platform! 📱🛍️Recently, SSSnaker ran A/B tests with ad creatives that resembled the old Blocks vs Snakes game by Voodoo, which was released 4 years ago. 🐍🎮 They even changed their Play Store icon and screenshots to align with this new style, completely transforming their game's visual appeal. 🌟 We often see 4X strategy companies doing this, but SSSnaker is a fantastic case […]
Rising in the Charts: Bus Jam by ZPLAY
RISING IN THE CHARTS ”BUS JAM” BY ZPLAY One of the most widely used invocation methods in mobile games is mixing 1 or more mechanics. 🔁This is true with ZPLAY's new hit, “Bus Mania - Car Parking Jam”. 🚀📈“Bus Mania” is an excellent blend of “Parking Jam 3D” by Popcore 🅿️ (215MM down.) and “Bus Jam” by Rollic 🚌 (14MM down., US$5.3 IAP Rev.).It also brings car-collecting features into line with more recent attempts to develop puzzle games for the male audience, such as “Chrome Valley Customs” by Space Ape Games. 🏎️This collectible is so important to the game that it is visible in the main menu.An interesting innovation in my opinion. 💡“Bus Mania” started its growth stage in August and has reached over 7MM downloads and US$48k in IAP revenue, showing good traction in the US market (cf. AppMagic […]
Bringing Eastern Games to the Western Market
Lucky Defense, developed by 111%, is a tower defense game that emphasizes luck-based mechanics, particularly through Gacha elements. Players must defend their base from waves of enemies by strategically placing various towers and defenses. What distinguishes this game is its incorporation of random elements, such as spinning a wheel or opening chests to gain bonuses, towers, or upgrades, adding an unpredictable twist to the gameplay. Core Gameplay Loop In Lucky Defense, you strategically place units in your base while competing against an opponent to eliminate as many enemies as possible. After every few rounds, a Boss wave emerges, and the waves continue only if both players defeat their respective bosses. While this introduces a 'team effort' element, the final outcome is determined by the unique damage each player inflicts, with the total damage deciding the winner. One key feature is […]
Casual Puzzle Games Targeting Male Audiences
🚀Casual Puzzle Games Targeting Male Audiences 🚗🏍️ In the evolving world of casual puzzle games, traditional favorites like match-3 and block puzzles are starting to target a male audience with themes involving cars, bikes, and more. Here are some of the standout titles:1) Chrome Valley Customs by Space Ape Games 🚗🔧 led by Simon Hade , Dmitry Gubanenkov , Geoffrey Gilles , John Earner , Nicolas Boulay , Derek De Filippo , Louis McCormack , Oliver Dowling , Andrew Munden , Alessandro Simi , George Yao , Tom Martin , Josh Black , Jairo Aznar Marcos, Maximilian Bauer and many more awesome team members who made this wonderful game2) Truckstar by Century Games 🚚🌟 led by Xiang Shen , Heaven Wu , Qi Chen and many more3) Block Master - Moto Puzzle by Raju Dheevar 🏍️🔲Historically, games like Candy Crush […]
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