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Mobile Gaming Today: 42

Hey Fam ☃️ Hope you had a healthy, nice start to 2024! Let’s start with my favorite NY post on LinkedIn :)) Sweet work by Supercell Let’s start with a big THANK YOU. Already reached 6.4K followers on LinkedIn 🕺 Super grateful for all the love and support. Thank you, Gaming People! Game of the Week Magic Sort by Grand Games Magic Sort is an innovative sort puzzler that tries to disrupt the whole Sort genre, driven mainly by Ad Revenue. It applies the typical Royal match high production formula, together with some innovation regarding the core gameplay, such as fail state monetization. This is all validated by the 30M$ raise. Will be on Two & Half Gamers’ podcast this week. Mobile Marketing » How to Create Playables 🎨 Importance of Mixing Creatives in Meta 🏆 2024 Top Hypercasual Mobile […]

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Jobs in Mobile Gaming: 27

🎨 900 Jobs in Mobile Gaming » 3-10 January 👉🏻 Data from Gamigion.com/jobs 🕺🏻 Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev Client Engineer Scopely 🇨🇳 Senior Software Engineer Scopely 🇪🇸 Senior Engineer - Monopoly GO! Scopely 🇪🇸 Senior Fullstack Engineer - LiveOps Automation Team Scopely 🇪🇸 Game Client Programmer, Clash Royale Supercell 🇨🇳 Senior Game Programmer, Squad Busters Supercell 🇫🇮 Software Engineer Zynga 🇨🇦 Software Engineer 2 Zynga 🇮🇳 Senior Software Engineer 1 Zynga 🇮🇳 Senior Software Engineer Zynga 🇮🇳 Software Engineer (Live-ops) - Gram Games Zynga 🇬🇧 Senior Software Developer - Small Giant Games Zynga 🇫🇮 Principal Software Engineer - Zynga 🇨🇦 Senior Performance Engineer - Echtra Games Zynga 🇺🇸 Senior Game Developer - Gram Games Zynga 🇹🇷 Unity Developer Playtika 🇵🇱 Technical Account Manager Playtika 🇵🇱 Senior C# Developer […]

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Mobile Game Leaders: 2024 Analysis

Market Performance Global consumer spending on Mobile Games declined for the second consecutive year, reaching $107 billion in 2023. Mobile game downloads fell for the first time, totaling 88 billion. Emerging Trends Casualization: There's a notable shift towards more Casual Gaming experiences, with Mid-core games facing challenges connecting with their audiences. Brands & IPs: Brands are increasingly engaging in partnerships to attract new audiences, leveraging well-known intellectual properties to enhance appeal. Regional Developments Chinese gaming companies have significantly expanded their global presence, with China-based publishers capturing a third of global revenue. They've successfully entered markets like Japan & U.S. through quality production and localization efforts. WeChat Minigames Are Crushing It in China Technological Innovations Advancements in cloud gaming and AI integration have been pivotal. Big Studios like Tencent and NetEase are leading with cloud gaming platforms and AI-driven game features, […]

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Royal Kingdom’s Big Gamble: Is It the Next Match-3 King?

Here’s what’s covered in this deep analysis article on Royal Kingdom; Royal Kingdom’s Launch & Early Challenges Core Mechanics & Features Financials & Monetization Strategies Royal Kingdom vs. Royal Match Retention & Player Engagement Tactics The Future of Royal Kingdom User Acquisition & Marketing Total Downloads & Revenue Royal Kingdom’s Big Gamble: Can It Usurp the Throne? The mobile gaming landscape is more competitive than ever, with developers constantly testing new waters. Enter Royal Kingdom, a bold new entry in the match-3 puzzle space. But is it poised to take over the crown from the mighty Royal Match? You’ll find an intriguing combination of mechanics that separate it from the usual suspects like Candy Crush and Royal Match. This game is much more than just a pretty face with an addictive core loop. Let’s dive deep into the nuts and bolts of this game and its […]

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Grand Games secures $30M Series A

Istanbul-based Turkish Mobile Game Studio, Grand Games raises $30M Series A to build genre-defining mobile games. Grand Games, the trailblazing gaming studio behind the widely loved Magic Sort mobile game, has raised a $30M Series A round marking its arrival as the latest up-and-coming studio to emerge from Istanbul, the gaming powerhouse that brought forth Dream Games and Peak Games. Balderton led the round with participation from existing investors Bek Ventures (formerly known as Earlybird Digital East), Laton Ventures and angel investor Mert Gür.  Suranga Chandratillake - General Partner, Balderton 👇🏻 Istanbul is producing some of the world’s finest gaming studios and within that ecosystem the founders of Grand Games stood out with their vision to create world-class genre-defining casual games that players love to play. The speed with which they have built a brilliant team culture and achieved success with their […]

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Mobile Gaming Today: 41

Hej Fam! Curious about how you celebrated the New Year! Hope you had a great one 🕺 For me, this one has been the worst. Why? 👇🏻 NYE Germany: Several killed after Fireworks Chaos Is it just about people dying? So many injuries… Animals & Plants, Halloo? 🇩🇪 ¯\_(ツ)_/¯ Though, here’s a COOL update from 2024: 🥁 tooo-too-too-toooom! 🥁 Made it to the Top 10 Mobile Gaming Content Creators! 🌍 Super grateful for all the love and support. Thank you, Gaming People! Weekly Quote Mobile Marketing » User Acquisition & Creative Learnings 2024 🌊 Soft-launch Sonar #7 📱 Mobile Gaming in 2024 🔧 LiveOps Full Breakdown 📈 Evolution Pull-The-Pin Trend 🎁 Interesting Offer in Coin Master 📉 Decrease the CPIs. Whatever it takes! 👾 iOS Games: Top Free ASO & ASA Tools 🤔 User Reactions to Gen AI-created Content? 💐 […]

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Jobs in Mobile Gaming: 26

🎨 First Week - Jobs in Mobile Gaming 👉🏻 Data from Gamigion.com/jobs 🕺🏻 Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev Technical Director Unannounced Title Scopely 🇪🇸 Senior Analytics Engineer Scopely 🇪🇸 Staff Engineer - Monopoly GO! Scopely 🇪🇸 Senior Engineer - Monopoly GO! Scopely 🇪🇸 Senior Gameplay Programmer, Squad Busters Supercell 🇫🇮 Software Engineer Zynga 🇨🇦 Mobile Game Engineer Zynga 🇹🇷 Lead Technical Product Manager Zynga 🇨🇦 Senior Game Developer - Gram Games Zynga 🇹🇷 Technical Operations Specialist Moon Active 🇮🇱 Game Developer Moon Active 🇵🇱 Solutions Engineer MobilityWare 🇺🇸 Ad Tech Product Manager MobilityWare 🇺🇸 Director of Engineering, Ad Tech MobilityWare 🇺🇸 Full Stack Developer - Match Hotel! (Istanbul & Ankara) SciPlay 🇹🇷 Unity Team Leader SciPlay 🇮🇱 Senior Software Engineer Plarium 🇮🇱 Unity Developer CrazyLabs 🇪🇸 Freelancer Creative Ads […]

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Brutally Honest #144

Hey, FAM! What’s up? 🥃 Drink talk Happy Holidays to everyone. The annual UA & Creatives Learnings article is coming! Stay tuned.. 🦩Tip of the week Experimenting with Runway prompts taught me how subtle changes can completely transform the outcome of a video. Here's how I refined my process: 1. The Iteration Process First Attempt: The camera shakes wildly while zooming in. Not ideal, but it kickstarted experimentation. Second Attempt : Prompt: "The camera slowly pushes in on the bird looking at the egg and then on the machine in the background. The machine slowly rotates its arm." Result: Improved focus, but the random opener didn't feel cohesive. Final Version: Prompt: "Subject sadly looks at the egg, machinery in the background slowly moves its arm." Added the MidJourney-generated image as the first frame to set the tone. Focused prompts on […]

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DoubleU Games Acquires Turkish Studio Paxie Games

DoubleU Games Acquires Turkish Studio Paxie Games in a Deal Valued at Up to $67 MillionStrategic Entry into the Fast-Growing Merge-2 Puzzle Market South Korean mobile gaming giant DoubleU Games has agreed to acquire Paxie Games, a leading Turkish gaming studio renowned for its hit title Merge Studio: Fashion Makeover. This strategic acquisition, valued at up to $67 million, marks DoubleU Games’ entry into the high-growth Merge-2 puzzle genre and strengthens its global portfolio. Under the agreement, DoubleU Games will acquire a 60% stake in Paxie Games for $27 million at closing, with the remaining 40% to be purchased over three years, contingent on achieving financial performance milestones. The transaction, financed through treasury shares and cash, will close in Q1 2025. Founded in 2021 by Direnç Çelik, Hüseyin Anıl Özmen, Refik Anıl Bulut, and Sarenur Başel, Paxie Games has achieved […]

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User Acquisition & Creative Learnings 2024

The article breaks down the game-changing lessons in User Acquisition (UA) and creative strategies for mobile marketing in 2024. It's packed with insights you can't afford to miss, from diversifying UA channels and leveraging AI-driven optimization to mastering creative production and adapting to shifting platforms. It highlights how detailed creative briefs, effective communication, and experimental tools like TikTok Creative Challenges helped marketers stay ahead in a rapidly changing post-IDFA world. As we gear up for 2025, the stakes are higher than ever. Success lies in embracing AI-generated UGC, incentivized ads, and playables to drive engagement, slash CPIs, and scale effectively. This guide provides the playbook for dominance, with actionable steps for refining your strategies, optimizing your teams, and staying ahead of the competition. Don’t fall behind—future-proof your UA strategy now! Dive into this must-read guide and equip yourself with the tools and tactics to crush it […]

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Mobile Gaming Today: 40

Hej Fam!Ready for the last Mobile Gaming Today of the year?Let's go!Some cool news here 🕺🏻Was included in the ‘Top Gaming Insights Sources’ list made by AAA Agency.Kudos to everyone who supports this lovely industry 🐿️Let’s get this party started!Weekly Quote: Christmas & NY Edition“Our minds deserve unplugging, no Slack pings, no emails, no LinkedIn scrolls—just you, your priorities, and the freedom without interruptions.” ¯\_(ツ)_/¯Mobile Marketing» Match Factory’s Success & Gameplay Mechanics⚡️ Game Analysis: Spyke Games’ Tile Busters🎅 2025 App Marketing Predictions 🤝 Power of Partnerships in Gaming🌏 Mobile Gaming in South East Asia🎢 ‘Pick Me Up’ By SuperSonic📊 New AdROAS in Meta🔔 Push Notifications Guide📚 New week & New case study🔗 Cross-Promotion for Mobile Games🧠 Smart Signal IntegrationIndustry Highlights» Top 10 Predictions for Mobile Gaming in 2025☃️ Survive(d) to 2025🌍 Mobile Games Downloads Heatmap🏅Sports Apps are becoming increasingly popular💼 […]

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Jobs in Mobile Gaming: 24

🎨 1050 Jobs in Mobile Gaming » 13-20 December 📆 👉🏻 Data from Gamigion.com/jobs 🕺🏻 Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev Fullstack Engineer - Monopoly GO! Scopely 🇺🇸 Head of Publisher Operations, External Development Scopely 🇺🇸 Platform Accounts Engineer Scopely 🇪🇸 Senior Game Tech Programmer Supercell 🇫🇮 Full Stack Engineer Zynga 🇮🇱 Senior Software Developer - Small Giant Games Zynga 🇫🇮 Principal Software Engineer Zynga 🇨🇦 Technical Product Manager Playtika 🇮🇱 Technical Operation Specialist Playtika 🇮🇱 Technical Product Owner Playtika 🇵🇱 Unity Developer Playtika 🇵🇱 C# Client Developer Playtika 🇵🇱 Senior C# Developer Playtika 🇷🇴 Games R&D-Flutter Client Developer Playtika 🇵🇱 Unity Technical Lead Playtika 🇵🇱 Full Stack Developer Moon Active 🇮🇱 Technical Product Manager Moon Active 🇮🇱 Customer Support Technical Expert Moon Active 🇮🇱 Automation Engineer Moon Active 🇵🇱 […]

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