Highlights

Don’t Miss These New Mobile Games – November 7 to 13, 2025

We know you're here for Games Radar (: But, Wanna hear our story behind this? 🤡 This week marks our 15th Games Radar release! 👏 Fun Story? 👀 The whole stuff started in just a tiny WhatsApp group. Every morning, Yağız scanned the market literally like a psycho 😅 Checking everything that launched & picked out the ones that looked promising, Shared them with me & Gökhan(Nothing official. Just 3 guys tracking the whole market out of pure habit) He had his own way of tracking things & kept everything in a Google Sheet like the one above. For him, the #1 rule of being a good "game product guy" is simple: You track the market from zero point, in real time, every single day. That is also where the Games Radar slogan comes from.“Another badly executed game can become […]

Gamigion November 15

Highlights

This should be a WAKE UP call for Supercell!

Working on a BOAT game right now 𝘄𝗵𝗶𝗹𝗲 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀 𝗹𝗮𝘂𝗻𝗰𝗵𝗶𝗻𝗴 𝗛𝗜𝗧 𝗴𝗮𝗺𝗲𝘀 making millions? Supercell's new BOAT game is in second pre-alfa. First alfa was 6 months ago. 𝗬𝗲𝘀, 𝟲 𝗺𝗼𝗻𝘁𝗵𝘀! The game feels .... random. It has some similarities with Supercell’s other titles, like Mo.co and Squad Busters, with gameplay focusing on real-time multiplayer action, while adding in its own ideas. EHm ehm. Squad Busters is dead. Mo.co almost there as well...So the question is, 𝘄𝘁𝗳 𝗶𝘀 𝗦𝘂𝗽𝗲𝗿𝗰𝗲𝗹𝗹 𝗱𝗼𝗶𝗻𝗴? Why not make a strategy game? Just look at what Rivergame or Century games are doing. Launching new HIT games like it was nothing, because they are leveraging years of development and templatization (thanks Jakub)And it's working well. Both Century Games and Rivergame have increased their revenues significantly since January 2025. Yes, Supercell did it as well with the Paywall Royale, too. […]

Matej Lancaric November 15

Highlights

From Zynga to Unity: CEO’s Playbook for Big Rescues

Unity has been through a rough couple of years: the runtime fee blow up, a shaky ads business, and a lot of devs wondering if they should move on. At the center of the reboot is Matthew Bromberg. His career is basically a highlight reel of turnarounds: AOL partnerships, Star Wars: The Old Republic at EA, Zynga, and now Unity. Below is a concise look at the key ideas he brings to the table and what they mean for game makers. Here's our coverage out of his Podcast with Stratechery. 1. The Operator Behind The CEO Bromberg is not a classic spreadsheet or pure-tech CEO. That mix shaped him into someone who is comfortable with: messy, complex systems high chaos and high uncertainty switching between public leadership and deep operational work Turnaround is not a phase for him; it is […]

Gamigion November 14

Analysis

Inside Supersonic: Hyper to Hybrid, Join Clash to Unravel Master

Hello, world! Deep Dives keep rolling. 🤟🏻 Here again with my partner-in-CRIME, Yağız 🤟🏻 Next Station? SUPERSONIC. We hear a lot about the Hyper to Hybrid transition, a.k.a Hybridization. The shift is global, especially with Türkiye, Israel, Vietnam & China out there. Today? We’re diving into Unravel Master, a slick screw-puzzle hybrid by EO Games, published by Supersonic. Worth tracking! ⚡️ 🎁 Bonus: We Went All In. While digging into Unravel Master, we ended up capturing 500+ Screenshots! They were too good to keep to ourselves, so we’ll be sharing a selection soon. 👉 Download all the visuals here: Free & Open Supersonic - Let’s Remember Supersonic was born in 2020 right inside the ironSource ecosystem, bringing strong ad-optimization and publishing know-how into games. They made their name fast with Hypercasual hits like Join Clash & Bridge Race, and that […]

Gamigion November 13

Highlights

Pay to Play Games: Hexa Sort

Puzzle games in the sort genre caught my attention. The first one was Magic Sort by Grand Games, and I played it for a month. I was highly engaged, completed 400+ levels in a short period.A few days ago, I tried Hexa Sort by Tripledot Studios. This is the first time I’ve seen a game treat players in a way that instantly kills its own long-term potential.The core gameplay is intense. The potential is huge. But the experience is so poorly executed that opening the game becomes exhausting.This isn’t a pay-to-win game; it’s a pay-to-play game. The ads are unbearable from day one. After a few days, they become extreme. Removing ads costs €10 per month. €10 for what? For disrespecting the player? I wanted to buy the Battle Pass (also 10 euros). But if I still have to watch ads, […]

Oxana Fomina November 13

Highlights

What Supercell Says About the end of Squad Busters?

Supercell finally shed more light on why Squad Busters is shutting down, and the answer is simple: rebuilding it would have basically created a completely new game. In a fresh FAQ for fans, the team explained that even back in August, when new content and a roadmap were announced, internal conversations about the game’s future had already started. No decision was made then, but cracks were showing. The core issue? The foundation wasn’t strong enough. Supercell said that after multiple reworks, including the massive Heroes update, the team still couldn’t find a scalable long-term direction that matched Supercell-level expectations. To fix it, they would have needed another huge pivot, one that would change the experience yet again, with no guarantee that new players would connect or old players would stay. According to the team, the amount of rework required “would […]

Gamigion November 13

Highlights

Vietnam is No Longer Playing to Survive, Learning to Endure

Walking out of Google Think App 2025, I felt something shift. The slides were polished as always, but the conversations in the room — the words people used — were different. No one was obsessing over “How cheap is your CPI?” anymore. Instead, everyone was talking about tROAS, retention, LTV, quality users, and most importantly — how Vietnamese teams are evolving from building to survive… to building to learn. 1. From Co-dev to Survive → Co-dev to Learn A few years back, most Vietnamese studios had two options: either try to self-publish and run out of UA budget in three months, or co-develop for Chinese or Korean publishers just to keep the lights on. Back then, co-dev was oxygen — a way to pay salaries, not a strategy. But in the last two years, that’s changed dramatically. Today, many teams […]

Jenifer Vu November 13

Highlights

The Rise of Sophisticated Onboarding Funnels

Is mobile F2P dead? No, not by a long shot. But everything is changing. Tactics that worked a few years ago (simple clones, reskins, basic ad tricks) no longer cut it in today’s market. In 2025, but mostly in 2026’s hyper-competitive, post-IDFA landscape (is this still a thing?), game teams must blend creative marketing with game design from day one. UA isn’t just a marketing afterthought; it’s now driving how games are built, monetized, and scaled to the top of the charts. This article explores the latest UA-driven development trends – from sophisticated onboarding funnels to creative-first monetization and templated game design – and how they’re expanding beyond 4X strategy hits into genres like social casino and puzzles. We’ll also look at how studios are balancing cost-per-install (CPI) and lifetime value (LTV) in this new era. Written with Mr. Jakub […]

Matej Lancaric November 10

Analysis

User Acquisition and Creatives in the Era of AI

In the Age of AI Content Chaos, Can Your Mobile Game Still Find Its Authentic Win? The mobile game marketing world is moving at the speed of high-frequency trading. With tools like AI enabling the production of hundreds of content variations overnight, we're drowning in a tidal wave of content. The algorithm is a hungry, greedy beast that demands scale and speed, meaning if you aren't producing faster, you're already behind... "There’s no shortcut to creative performance. AI can scale our output, but the creative core is still human. The real win comes from knowing your product, listening to your vision, and building step by step. Ignore the noise, back your unique voice, and empower a team that blends data with artistry." Full Shot First? UA & Creatives in the Era of AI Amit Carmi, Co-founder & CEO at Sett, […]

Gamigion November 10

Game Radar

Don’t Miss These New Mobile Games – October 31 to November 6, 2025

Hei, Hallo& SELAM! Here are the notable mobile games released between Oct 31 to Nov 6, 2025. Plus, why they might be worth your attention 🦧 👉🏻 Oct 24 - 30, 2025 releases, some great games you don't want to overlook! What's NEW? EA drops two new Sims on Apple Arcade.MySims and MySims Kingdom land together. One modern-life cozy, one medieval chill adventure. Inside? Fireplace, warm socks, iPad, slow day energy. Perfect holiday downtime games. Supercell finally launches the “Boat Game”Feels Mo.co-adjacent. Fun loop, polished, but… still unsure if it hits. Moving away from Clash IP continues to look risky. Worth watching, but expectations low. Treeplla tries a new lane there!Known for cozy idle / idle arcade. Now testing a runner-like experiment: Epic Rope Run. Interesting pivot. Keep an eye on how the audience reacts. ZPLAY goes for Sort Puzzle?Water […]

Gamigion November 8

Analysis

Hybridcasual Puzzles: The Next Big Battleground in 2026

If you are building puzzle games, you likely heard of “Hybridcasual Puzzle” way too often. The term gets tossed around, often pinned to whatever mechanic is trending. Let’s be precise. Hybridcasual Puzzles aren't a new mechanic. It’s a monetization choice. In fact, we talked about them in the beginning of the year when they were just starting to take off. Casual Puzzles, with their rich and long history, have already converged on a small set of mechanics, which is what happens in big, mature markets. The hybridcasual turn, on the other hand, came from rising UA (User Acquisition) costs and heavier competition, as teams looked for alternatives. By definition, a puzzle is usually hybridcasual when it mixes IAP (In-App Purchase) with IAA (In-App Ads). For instance, a sort puzzle with zero ads, à la Magic Sort, sits in the casual […]

Ahmetcan Demirel November 8

Highlights

Epic vs Google: Epic Fight, Game Over

After five years of litigation, Google & Epic Games have reached a broad settlement. This is more than a win for Epic. It is a structural shift for the entire mobile developer ecosystem. Let’s break down what actually changes, and why it matters for Studios, UA & Monetization teams. 1) Android will allow Alternative App Stores This is the biggest unlock. Expect Meta & TikTok to move fast. Both have the distribution scale, the data, and the incentive to build their own app stores. Once this happens: We will be able to run tap-to-install ads directly inside Meta and TikTok The Google Play friction layer disappears Developers gain the ability to offer alternate pricing and payment options This means lower friction, faster funnel, and more efficient UA scaling.For performance-driven teams, this is a meaningful shift. 2) Store commission rates drop […]

Gamigion November 6

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