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Ömer Yakabagi

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Mobile Gaming Today: June 17

🦄 Content of the Week ⚡️ Game Economy That Drives Retention & Revenue Even the best games thrive on trial and error. When we talk about Game Economy, we often focus on numbers: How much do things cost? How do players earn? To drive Retention & Revenue, we need deeper questions: » But to build THAT kind of Economy, you need to: Master more than Math Work with these 6 elements 🤟🏻 Industry Highlights ⭐️ HTML5 Gaming Gold Rush: Discord, Telegram, X & More The huge potential for games on every platform with a browser! 🇮🇳 Indian Gaming Industry Surge You missed China. You slept on Brazil. Don’t miss India. This isn’t “emerging.” It’s exploding. 🇪🇺 Supercell’s Ilkka Paananen on Gaming, AI & Europe’s Edge $13.5 billion in revenue across 2.5 billion downloads. Crazy? Supercell experienced explosive growth in 2024 […]

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Supercell’s Ilkka Paananen on Gaming, AI & Europe’s Edge

🚀 Record Growth in 2024 – and What’s Next? "Last year was a record year for us... we saw almost 80% annual growth." Supercell experienced explosive growth in 2024 across revenue and player base. While Ilkka notes this level won’t be the annual norm, he confirms strong momentum across live titles and excitement for new games in development. $13.5 billion in revenue across 2.5 billion downloads. Crazy? Data: AppMagic 🧠 Creating Hits in a Noisy World "It absolutely is harder... the level of competition for people’s free time is just so much tougher." Paananen explains that today’s gaming environment isn’t just crowded with games, but also social media, video, and other distractions. Standing out requires better creative tools and smarter teams. 🤖 AI as a Creative Co-Pilot "We believe AI gives our creative people superpowers." Ilkka sees AI not as […]

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Real-Life Comeback: AI Boom to Reboot Human Events

Hot stuff out here. “Within the next 3 years, there will be so much AI, in particular AI video, people won’t know if what they see or hear is real.”— Mark Cuban Welcome to the paradox of progress. AI is exploding. Reality is imploding. We’re not just living in the age of deepfakes — we’re living in the age of deep doubts. And when everything feels synthetic, the only thing that stands out is what’s real. That’s why Cuban calls it the Milli Vanilli effect — a callback to the music duo that lip-synced their way to fame... until the illusion collapsed. In a world of AI-generated faces, voices, and hype, the backlash is brewing. The result?A new golden age of human connection. Events, meetups, conferences, real-life experiences — they're about to pop off like never before. Forget endless Zoom […]

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SensorTower Southeast Asian Mobile Gaming Market Report 2025

The mobile gaming market in Southeast Asia (SEA) continues to surge in 2025, cementing its position as one of the most promising regions for game developers and publishers. This report, based on SensorTower data, explores App Store and Google Play performance across SEA, including top-performing genres, market-specific trends, and leading games by downloads and revenue. 🌏 SEA is a mobile gaming powerhouse, ranking #2 globally for downloads (1.93B in Q1 2025) with $625M in IAP revenue (ranked #7). 🇮🇩 Indonesia leads SEA in downloads (870M in Q1 2025), while Thailand tops IAP revenue ($162M). 🎮 Arcade & Simulation subgenres dominate downloads, while Strategy, RPGs & Shooters lead IAP revenue. Mobile Legends: Bang Bang remains the top earner. 🔎 Subgenre deep dives are included for Indonesia, Thailand, Vietnam, and the Philippines. 💼 A special case study on Mobile Legends: Bang Bang […]

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Ad Creatives is a hot topic.

🔥 'Ad Creatives' is a hot topic. Seen AppsFlyer's State of Creative Optimization 2025 Report?+ Big shot by Meta & dentsu💰 Data out of 1.1M creatives, $2.4B in ad spend.One massive insight: Performance is personal.🦄 Mobile Gaming?Top 2% of Ad Creatives DOMINATE, pulling 53% of TOTAL SPEND!• Failure > Success on Social (Casual)• Challenge > Excitement for Retention (Hypercasual)• Community & Competition = Retention Gems in Midcore• Social Casino = Pure Fantasy Wins 😶‍🌫️ Strategic Shifts• Scale alone ≠ Success — Emotion + Measurement matter• Retention & IPM don’t always align — Balance is everything• UGC formats like Gameplay Reviews & Arcs like Failure-to-Success are undervalued gold.⚡️ More?AI. Transforming creative optimization out there.Full Report here

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Apple Blocks $9 billion in App Store Fraud Over Five Years

$2B+ in Fraud Blocked: In 2024 alone, Apple stopped over $2 billion in potentially fraudulent transactions. 1.9M+ Risky Apps Blocked: Over 1.9 million app submissions were rejected for violating security, privacy, or quality standards. Massive App Review Scale: Apple reviewed 7.7 million apps, rejecting 43K for hidden features, 320K for spam/clones, and 400K for privacy violations. Account Enforcement: 146K developer accounts terminated for fraud. 711M customer account creations blocked; 129M accounts deactivated. Pirate App Crackdown: Blocked 10K+ pirate apps and stopped 4.6M illicit installs outside official stores. Rating Manipulation Prevention: Processed 1.2B+ reviews, removed 143M+ fake reviews. Removed 7,400+ apps from charts and 9,500+ from search results. Payment Security: Detected 4.7M stolen cards, banned 1.6M accounts. 420K+ apps use Apple Pay/StoreKit for secure transactions. Bottom Line Apple continues to invest heavily in fraud prevention, protecting users and developers with strict […]

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U.S. to Break Up Google’s Ad Tech Empire

The U.S. Department of Justice just dropped a bombshell: they want Google to break apart its ad tech business, starting with AdX & Google Ad Manager. Filed in court Monday, the DOJ’s proposal aims to dismantle what it calls a “decade-long campaign of exclusionary conduct.” A judge already ruled Google’s ad dominance violates antitrust law. Now the DOJ wants action. The Plan: AdX must go — fast. The DOJ says AdX has made it hard for publishers and advertisers to switch to rivals and wants it sold ASAP. Google would also be banned from running an ad exchange for 10 years. Google Ad Manager/DFP would be split off in phases. First: Google must build an API for third-party integration and offer a full data export tool. Then: Open-source the ad auction code — and permanently block Google from using it […]

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Mobile Gaming Today: April’22 Week

Ciao Fam, Heading to HGC Berlin soon. Hit me up if around 🕺🏻 👌🏻 Top Gaming Content » Royal Kingdom’s Hollywood Power Play: Last Hurrah or Royal Rebirth? Launching a new Match-3 game in today’s mobile market is like trying to sell umbrellas in the Sahara. Saturation, soaring CPIs, and razor-thin differentiation margins make even the most technically sound games struggle to scale. When Dream Games soft-launched Royal Kingdom two years ago, they entered this same storm, which quickly showed itself. After years of pivots and a rocky soft launch, Royal Kingdom is back. This time with what may be mobile gaming’s priciest celebrity campaign, starring LeBron James, Jimmy Fallon & Shakira. Dream Games’ high-stakes play has reignited speculation: is this a desperate revival, or the launchpad for a broader Royal IP? Now, nearly a clone of Royal Match, Dream’s […]

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Gaming On: Winning Creatives, From Hook to Install

Ever seen a Game Ad & Thought - ‘Wait, this looks fun!' and you hit download? The Mobile Gaming Ad landscape is evolving fast, with AI-driven insights reshaping how creatives are designed. The best-performing ads follow distinct patterns. And yeah, we don’t want to see Sexist & Disturbing Ads anymore… What's behind the winning creatives? Just sat down with Brijesh Bharadwaj, Co-founder of Segwise, a platform using AI to help UA teams optimize Game Ads. With experience scaling apps from 100K to 1M+ DAU and managing $6M in UA spends, Brijesh knows what works out there. MANY theories on 'Great Ads'. How did you crack the code? Brijesh: Honestly, we use AI to do the heavy lifting. The best answers come from data, not always gut feeling. We analyzed 500+ top-performing creatives across puzzle, strategy, and sim genres, by automatically […]

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Finland: Winning Europe’s start-up crown?

Just saw the news right after Ilkka's LI post. Finland Bets Big on Start-Ups with Maria 01 Super Campus Maria 01 plans to become the biggest start-up campus in Europe Yellow diggers are shoring up mounds of earth, as construction workers prepare to lay the foundations for what's set to become the largest start-up campus in Europe. The project is an expansion of Maria 01, a co-working and event space for entrepreneurs and investors, as well as larger corporations that want to collaborate with tech start-ups. Its existing facilities across the street already house around 240 start-ups. They are spread across six buildings that used to make up the city's first hospital, founded in the 19th Century and notorious in Helsinki for treating patients with the plague. Now, the current 20,000 sq m site is a hub for companies developing […]

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Netflix Just Dropped a Black Mirror Mobile Game

Welcome to Black Mirror: Thronglets, the brand-new mobile game launching alongside the latest season of Black Mirror on Netflix. Inspired by the episode Plaything, this isn’t your average nostalgia trip. It’s a dark dive into digital affection, emotional manipulation, and what happens when your virtual pet wants something more than just snacks. Seen the episode? You already know the vibe.Haven’t yet? Sad. https://www.youtube.com/watch?v=sJ7tXCvTfWE&ab_channel=NetflixGames Inside The Glitchy Heart Of Thronglets When Andrea Jacobson pitched the idea of turning Plaything’s fictional game into reality, we were all in. Who could resist a project that turns childhood comfort into high-tech dread? Thronglets starts out sweet. It’s cute. Quirky. Even lovable.Then it gets curious.+ Gets clingy. A Story You Don’t Just Watch, You Play This isn’t a promo. It’s a full-blown narrative extension. Netflix is pushing the boundaries of storytelling, letting you step inside […]

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Gaming ON: Rina Onur Sirinoglu Talks Spyke Games

Last week, we had a wonderful chat with Rina Onur Sirinoglu, CEO & Co-Founder of Spyke Games, and one of the key figures behind Peak’s legendary rise. We talked about how far Turkey's Mobile Gaming ecosystem has come and where it’s headed next. From humble beginnings to billion-dollar exits, from scrappy teams to world-class talent, all about what’s changed, what still matters, and why the next big gaming wave might just start in Istanbul. Some real gems in here, lezgo! 🕺🏻 How has the Turkish gaming ecosystem changed since the founding days of Peak? When Peak was founded in 2010, the gaming world was a completely different place. There was virtually no mobile gaming scene, and certainly no “ecosystem” to speak of in Turkey. In those early days, we found ourselves learning by doing—figuring things out as we went along. […]

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