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Gökhan Üzmez

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3 things I do before 11:00 am that help me design better games.

3 things I do before 11:00 am that help me design better games. I group the games I play, everyday.First, I check if there is new content or update.Then I look if there is any "drastic" metric change.Lastly, I login to games I need to track, and play a bit.This helps me not just understand the game play,It helps to understand feel of each "daily" session.To create games with deeper retention, your task isto understand what your players do, overtime.I usually play 5 group of games:↳ Obviously, your competitors,↳ Popular games with longer retention,↳ Popular recent releases comes from big names,↳ New games that looks great but actually feels off,↳ Finally, games that has a no link to your own game.All for a reason. (maybe another topic for future)PS: Yes, 11:00 is when the endless calls start and you lose […]

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Most Downloaded Mobile Games of 2025

Here are the two common things of all successful games made it to this list in 2025: They are all designed by data driven game devs,They all started from zero, build up over time.This is not a full analytical download analysis,This is not a genre break down with numbers.Instead:This shows diversity of countries,Diversity of genres,among the game developers around the world.Yes, you are one of them!Yes, it is always possible for you, too!Believe in yourself,Trust the process of data driven,And keep going towards your target.Happy Sunday!

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Puzzle: Bite Size Insights 19

Your competitors already saw these 6 new games. I bring expert commentary, and a surprise! Bitesize series continues with 6 new puzzle games;Its the 19th episode (wow OK) and it will only grow! Don't fall behind your competitors; your time andyour efforts worth launching a great game:Here is what to know about these:There is CPI in Plinko, Playtime in Screws..Drag to match in color block jam iterations,ASMR feels right but its missing few things,CPI in elevator, still? Maybe. New Jelly mechanic rise,Saygames up to something, watch closely.

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Puzzle Insights #18

5 typical old vs new generation of mobile publisher mindset on the new production for game devs (4 will surprise you) : As an ex big publisher professional myself,I listed 5 things to help you understand.Old - 1Puzzles are high CPI, don't do it.New - 1Puzzles are high retention, go ahead! Old 2 We need the game yesterday, rush!New 2Take your time till its actually playable.Old - 3Let's randomly generate 100 cpi videos.New - 3Strategically align 4 selected creative videos.Old - 4Levels don't matter, produceral generated works.New - 4Level design above all, craft it carefully.Old - 5We will let you know what works so you do it.New -5Watch the market and innovate on your own, as well.Carefully follow your competitors andInnovate on your own pace,Create your next hit!Bite Size Puzzle 18 with 6 new puzzle gamesTo watch, play and learn […]

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Puzzle game market is finally started to change things.

Puzzle game market is finally started to change things. Here are 7 games got caught our attention: New mechanics like screw are back on the menu,Saturated tetris board looks keeps CPI high..New "casual" gameplay attempts,Grinding and ASMR are still strong catches,Finally, long-complex but easy levels.Take a look start iterating these ideas.Mobile games are complex things but,New hits wont come out of thin air:They're all iterated existing ideas.Your "hit", could be here.Watch carefully.

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Game Publisher Insights: Homa

The other day, my bank teller asked what I do,I said I design mobile games.He lit up: “Oh wow… like Royal Match?” I laughed ,“Well… kind of. But not really.”Is this what people think all of us do?Like does he even know its almost a $4B game, or how big of an operation it is to run that...Anyways...I think I deconstruct way MORE games than I construct on daily basis.Today's flash takes is about Homa,Major mobile publisher in France, 🇫🇷 Increasing their activities in Türkiye as well.. 🇹🇷 👀 My flash takes goes as: ⚡ 86% IAP is All in Hole,⚡ No major 2025 release,⚡ Ad Revenue > IAP Revenue,⚡ 20% downloads are arcade idles,⚡ 30% downloads are action shooters,⚡They are trying to shift focus on puzzles,⚡ But their action games keeps their low CPI,⚡Figuring out IAP monetization will scale […]

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We test 24+ puzzle games weekly.

We test 24+ puzzle games weekly. Only a few of those games are worth your time. Follow me to 🎢! Who are we? Ex-publishers,Game Designers,Product Managers,Game Studio Founders,We are Mobile game players! We deconstruct games that can benefit you.We follow your competitors for you!We bring you news every week,To boost your production...As of today, we are scanning around 150+ Mobile game studios in their daily production,And analyze immediately...Cheers!

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7 things to know about Voodoo

Here are 7 things you need to know about Voodoo in 2025. I'm introducing new series flash takes for quick insights! 2025 started tough for many mobile publishers.Pressure from Eastern Developers,Saturated market in hybridcasual games,Lower profit margins...All pushes big publishers to try new things.Here are flash takes:1. Quality > Quantity prototyping,2. Still depending on its older titles,3. Most unique - innovative portfolio,4. Still follows market "puzzle" trends,5. Bigger testing groups on early stage,6. Choosing talented but smaller studios,7. Hybrid casual strategy figured out well..So innovative gameplay with proven mechanics,Crazy creative ideas and high retention player base.The most powerful creative scale & budget in market.

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Mobile Live Ops Game Metrics

Monopoly GO! passed $5 Billion in revenue! Thats state of the art "live ops" right there! Can you learn from it though? When it comes to Live Ops, Things can get complicated.You can simply start with these though:Avoid:✧ Rushed first time user experience,✧ Early game paying player conversion,✧ Real money centered game economy,✧ Copy paste linear content.Focus:✦ Absolutely flawless new user experience,✦ Proven core game mechanic,✦ Day 1-7-30 retention focus content,✦ Fun but challenging progress.

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New Puzzles: Bite Size Insights!

Out of 552 new puzzle games released last week, 87 (15% success rate) made it* with a decent CPI, is your chance the same though? It's actually higher if you are testing the right game.What developers often miss out is the fact that:"the" right game does not exist universally.Your right game does...If you create an iteration strategy path,Following the right games andIdeas in creative side,You, eventually,Will make it.Mobile puzzle games are tough,But odds are in your favor.Bitesize 14 shows 8 new puzzle games.Hope it helps your design process!

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Top Grossing Publlishers 2025

Choosing the right publisher is still an important task for game studios in 2025. Here are quick tips: I would look for the following before I startany conversation with publishers:1- Hybrid Casual games with IAP revenue know how,2- Amount of recent downloads on sub genres,3- Amount of new games released.This will kick off the conversation with theircurrent and future strategy on games.Also, this makes you see if your current game(s)align with what they are trying to scale.For example:1- If you are good with puzzles, Rollic;2- If you make arcade idles, SayGames;3- If you have "different" games, Voodoo;4- If you are somewhere between, Homa;Would be an ideal start for discussions.Of course, you cant be sure before you talk.Big publishers always have different plans...

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Investing in Gaming Stocks?

2020 feels like yesterday... but $1,000 then could’ve made you $15,300 today. 16 gaming companies listed! 💰 I am sure you all invest in here and there,I particularly keep investing in gaming.5 Years sounds like a long timeBut it really is not. ⏳ Some companies went down,While others rise.. 📊 From semi conductor manufacturers,Console makers, game developers tohardware producers.PS: Not a financial advise. Just a list of game industry related companies and their performance over 5 years.

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