All in Hole vs Hole.io: How Two Black Holes Are Devouring the Mobile Market
Eat. Grow. Repeat. What All in Hole and Hole.io Teach Us About Scaling Games Analysis by Aylin Yazıcı. Feel free to contact me. Hybridcasual Market Momentum in Q1 2025 The hybridcasual market came into 2025 swinging. In just the first quarter, the top 10 games brought in $87 million in net IAP revenue. Thatâs a 67% jump from last year and a clear sign that this mix of quick, accessible gameplay with deeper systems is still working. One of the biggest stories of the quarter was All in Hole from Homa. It climbed to the number two spot overall and pulled in $17.7 million. Thatâs not a typo. It tripled its Q4 revenue and became a breakout hit almost overnight. But this isnât just about a game making money. All in Hole marked a big shift in the Eat & Grow genre. This was a […]