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Multiplayer Mini-games on Playables by YouTube

Available for just 2 titles now. YouTube expands how you can interact with games on its free in-app platform, Playables. They announced that users can now try out a multi-player function that allows them to game with other players in real time. However, that doesn't extend to YouTube Playables' entire 100-plus catalogue of titles. "We’re beginning to test a new multiplayer feature for a few select games on YouTube Playables. Multiplayer on Playables lets you play games in real-time with other users," YouTube said in a release. "We're just getting started testing out new features for YouTube Playables with more to come in the future." Now, multiplayer is available on two games, Ludo Club and Magic Tiles 3, on both desktop and mobile devices. They first announced Playables in September 2023 and it was originally available to select participants before expanding to all […]

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How Narrative Pipeline in Game Dev Works

As a Narrative Producer, I was responsible for a narrative of a dozen games. Here's how the narrative pipeline in game development works:1 🎮 Start with the Game Concept • Define the genre, platforms, target audience, and core mechanics. • Establish the unique selling points (USPs) and the game loop.2 📖 Develop the Synopsis • Create a brief overview of the story (1-2 pages). • Use a three-act structure to outline the main plot, characters, and story arc.3 💡 Write the Logline • Condense the story into 2-3 sentences. • Highlight the protagonist, goal, and conflict.4 🌍 Dive into Worldbuilding • Design the game’s setting. • Focus on elements that shape the story, characters, and gameplay.5 👤 Character Passports & Speech • Define character backstories, motivations, and traits. • Develop unique speech patterns and sample dialogue.6 🗺️ Build a Story […]

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Game Publishers: Hyper to Hybrid Casual

12 mobile game publishers are known with massive downloads, I highlighted their hybrid casual journey on last 2 years. Rollic seems to be dominating on both regions.Followed by Lion Studios. It’s a tight race.Voodoo has dominated overall Revenue.While Rollic and Abi Game Studios are just below.Massive download numbers by Say and Azur,Are sign on missed opportunities on in app purchases.Say Games tend to stay right in the middle, Drawing the Avg. line among others.Kwalee and Supersonic are not in trouble,They just rely on in game advertising, still…Home and Tapnation revenue and downloadNumbers dont look bright, at all.

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Teamwork Meets FOMO in Royal Kingdom

💡 Teamwork Meets FOMO in Royal Kingdom 💡 Royal Kingdom by Dream Games has added an interesting nudge to encourage Kingdom Pass purchases. When a teammate buys the pass, everyone on the team gets a small gift 🎁, and you also see who bought it and who the gift is from. 👀This creates a mix of [social proof] and [peer pressure]: 👉 You see others buying the pass and feel the subtle urge to join in. 👉 You know your purchase benefits the team, adding an altruistic spin. 👉 It highlights who bought the pass, making it harder to resist and avoid feeling left out. It’s a clever mix of psychology and monetization—rewarding players and driving engagement at the same time. 🧠💰

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Game Iteration Success

Early bird doesn’t catch the worm, smart one does!Best match3D game was released the latest! How? Best match-3D Game was released late 2023,The last release on the top 10 list. Made by,A mobile puzzle game developer, Peak Games.Known with Toon Blast and Toy Blast.Now, they added another game to the Top Lists:Match Factory! How did they do it?✦ Data Driven Design Decisions,✦ Gameplay first mentality,✦ Experience, art and..✦ Level design..70% of the game comes from already exiting games.They didn't re-invent the wheel, no need to.20% was something the team could do BETTER.Level design, UX, overall flow of the game.They have mastered this over the years.They literally show off here...10% ? Well that was something new.

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Infinity Nikki takes the mobile gaming world by storm!

💫 Infinity Nikki has taken the mobile gaming world by storm! ✨ After a cozy weekend playing Infinity Nikki, I really think it nails the cosy games trend perfectly. It’s all about peaceful exploration, crafting outfits, and getting lost in a beautiful world. No action-packed chaos in sight, just pure, chill vibes.Here’s why it's in the Top 3 iOS Apps Worldwide:🌸 Targeted experience: designed with women in mind.🌸 Chill gameplay: no intense battles, just a relaxing experience.🌸 Stunning visuals: Unreal Engine 5 really brings the world to life, even on my iPad Mini!🌸 Strong IP: from Nikki UP2U released in 2012, to Love Nikki - Dress Up Queen (100M installs, $285M revenue) and Shining Nikki - Fashion Makeover ($400M+ since 2019).🌸 Looots of rewards: the game was built with Eastern players in mind, so lot of menus, rewards, and dopamine […]

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Mobile Gaming Today: 38

What special wishes are you hoping Santa will grant for you this Christmas? 🎅 Hmm 🎄 To make profitable games in this market? ¯\_(ツ)_/¯ Soooo, what’s hot here? 🔥 Bon Appetit: » Mobile Game Leaders: November 2024 Data & Trends: That’s us, friends. Lezgo 👇🏻 Mobile Marketing » Capybara GO Global Launch UA Case Study 🇺🇸 US Only Soft-launch: Top Girl’s $80K/Day 🧩 Smart Monetization for Hard Levels in Match-3 😈 11 Sins of Mobile Marketing: Growth Audits 🥷🏿 UGC: Organic Trends for Paid Campaigns 🐷 Coin Master’s Build-Your-Own Offers! 🌊 Ad Flow in Sticker Book by Lion Studios 🎄 Dressed Up your Game for Christmas? 🌀 Twisted Tangle’s Smart Monetization ❓ 4 Important Questions on FTUE 🤖 How to Leverage AI in ASO? Industry Highlights » CookieRun Meets India, Black Desert Exits China ☃️ 2025 Mobile Ad Tech Predictions […]

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FTUE Guide For Casual Games

FTUE Guide For Casual Games Based on the Playliner research, here are key takeaways from studying FTUE of 30 top games:1. Gameplay:• Primary mechanics are introduced right away, ensuring clarity.• Early levels are easy, helping players build confidence.• 33% include bonus levels for added fun and rewards.2. Onboarding:• Tutorials usually span the first four levels, providing gradual instructions.• Core gameplay-focused games teach mechanics directly, while meta-progression games tie them into the story.3. Mechanics:• 1-4 new mechanics are added progressively to avoid overwhelming players.• Boosters appear later (level 7 and 9), showcasing advanced strategies.4. Progression:• Players experience a 99%+ win rate early on, reinforcing positive feedback.• Most games push players through 15-20 levels in the first 30 minutes.• Meta-progression games offer early milestones to highlight meaningful progress.5. Monetization:• Ads are avoided during the first session to keep players immersed.• Free rewards, […]

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UGC: Organic Trends for Paid Campaigns

⏰ Monday UGC Trend Alert: Organic Trends for Paid Campaigns Ready to level up your ad game?These new organic trends are designed to captivate and convert.From dynamic sketches to niche-specific hooks, there’s something here for every brand looking to make an impact.1️⃣ Relatable Dating Hooks Dating-centric hooks resonate with audiences by tapping into universal experiences. These trends create an emotional connection and boost engagement. • Example 1: https://lnkd.in/gfTqa_zM • Example 2: https://lnkd.in/gNc64Pzr2️⃣ Sketch Comedy with a Twist Humorous sketches are versatile tools for keeping audiences entertained while subtly promoting your brand. Perfect for lifestyle, tech, or service-based campaigns. • Example 1: https://lnkd.in/gx248ECQ • Example 2: https://lnkd.in/g2XZNsU83️⃣ Travel Hooks that Inspire Wanderlust Create engaging content for travel campaigns with hooks that inspire adventure and exploration. These trends are great for showcasing travel products or services. • Example: https://lnkd.in/gRKvV2aF4️⃣ Bold Fashion and […]

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Ad Flow in Sticker Book by Lion Studios

🚀 Ad Flow in Sticker Book by Lion Studios 🚀 While playing Sticker Book, I encountered a pretty interesting ad strategy that caught my attention:1️⃣ You’re immersed in the game, placing your stickers and having fun.2️⃣ Suddenly, a “No Ads” offer pops up, giving you the option to remove ads for 30 days.3️⃣ If you close this offer without buying, you then see a screen labeled "Ad Break."4️⃣ Right after, the ad starts, but psychologically it feels different! By closing the offer, it’s almost like you’ve chosen to accept the ad instead. It’s a subtle yet effective way of presenting ad-free options while keeping ads less intrusive.🔍Would love to hear your insights and whether you feel this kind of flow encourages ad removal purchases!

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Path of Exile 2 is profitable and loved by players.

5 simple reasons why Grinding Gear Games with Path of Exile 2 is both profitable and loved by players. They are proof of actual game development:Based on proven game design,Development over years,Community building,Player centered,Data driven,Success...Have you played it yet?Cheers! PS: I love the fact that Diablo 4 producers keep tweeting about the game. Thats just great.

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Confessions of A Short-lived AI CEO

How is it going with Olivya?That’s the question many industry peers have been asking me lately. While answering it, I couldn’t help but feel a sense of disappointment—with myself more than anything. But I knew I had to be honest about where I stood in my entrepreneurial journey and where I truly wanted to invest my energy. And that energy wasn’t in building a scalable AI/tech company.We built Olivya in just three months and three months of research and testing. Here’s a snapshot of what we created during this process: Olivya V2 (Sept 2024)Alongside my partner, Marko Kecman, we’re happy to share our key insights—both about the product and the market—for anyone who might want to continue the quest of building the perfect AI human companion… #1 The AI App Challenge: Another Habit-App ChallengeIn the rapidly growing world of AI […]

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