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Andrei Zubov

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I can’t stop seeing Dota 2 characters in Wittle Defender

I can’t stop seeing Dota 2 characters in Wittle Defender 🙃 I’ve been playing it almost daily since global launch, and loved every second of it!According to AppMagic, the game made over $5.5M in IAP revenue, outperforming Survivor.io and on par with Capybara Go that month. Not bad, right?Of course, 99.9% of that success comes from a combination of Habby’s signature UX/UI, progression, LiveOps and monetization systems. Plus a solid dose of innovation!But there’s that 0.01% that keeps me personally coming back: spotting my favorite Dota 2 heroes in those little defenders.> Blazing Archer summoning skeletons like Clinkz? Yes, please.> Fire Mage dropping meteors like Invoker? Love it.> Fighting Medusa, Centaur, Huskar, Kunkka? Count me in!But you know what’s even better?While Wittle Defender characters remind me of Dota 2 heroes, I can’t help but see those old Warcraft 3 faces […]

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50 IP Collaborations in LiveOps in H1 2025

To celebrate the mid-year mark, we prepared a little gift for you ✨ 50 IP Collaborations in LiveOps in H1 2025

We wanted to help everyone in thoughts of doing an IP collaboration or planning LiveOps strategy for the second half of the year. We’ve put together a list of 50 IP collabs is LiveOps featured in the top games such as: • Archero 2 • Clash of Clans • Clash Royale • Coin Master • Dice Dreams • Frozen City • Gardenscapes • Toon Blast • Whiteout Survival…and many others! 😉 The list is available in Figma via magic link.💡All these collabs were discovered using our own event database from LiveOps & Updates Calendar.

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Top Grossing Mobile Game Publishers in H1 2025

Top Grossing Mobile Game Publishers in H1 2025 H1 2025 is behind us, which means it’s time to wrap up the results while sipping something iced 🏖️Leading the chart is Tencent with $3.2B in iAP gaming revenue. Its top performers, Honor of Kings and PUBG Mobile, brought in 42% of total revenue.The fastest YoY growers are Century Games (112% YoY) and Funfly (90% YoY) — both newcomers to the top 10!1️⃣ Century Games’ rise is driven by Whiteout Survival, recently joined by Kingshot, which hit $38M monthly revenue just 4 months after launch.2️⃣ Funfly’s spike comes almost entirely from Last War: Survival, making up 98% of its H1 2025 revenue. ⚠️ Dream Games, while not new, also saw a strong boost of 28% YoY thanks to the growth of Royal Match.

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Top 10 Midcore Subgenres in H1 2025

Top 10 Midcore Subgenres in H1 2025 The first half of the year is behind us, so it’s time to look at some interim results 😉Starting with the Midcore genre, where 4X Strategy remains the leading subgenre with $4.1B in IAP revenue, accounting for 22% of total Midcore revenue and growing 29% year-over-year (YoY). The two main drivers haven’t changed since last year: Whiteout Survival and Last War: Survival, which together contributed 41% of 4X Strategy revenue in H1 2025.Number two and three are Team Battler and MMORPG with $2B and $1.5B in iAP revenue, respectively. Both subgenres saw a YoY decline — down 12% and 19% accordingly.But there’s one subgenre to keep an eye on: Card Battler, which saw a massive 225% YoY growth, reaching $756M in H1 2025 — largely driven by Pokémon TCG Pocket 🚀

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Moco Goes Global: Full LiveOps Deconstruction vs Squad Busters

LiveOps has always been one of Supercell’s strongest tools and a major reason behind its games’ great performance after many years. Brawl Stars proved that in 2024 with a huge comeback, hitting a new revenue peak more than five years after launch, thanks to smart and content-rich LiveOps. Brawl Stars’ revenue spike After nearly six years without global releases the studio returned with two bold launches: Squad Busters on April 22, 2024, and mo.co on March 17, 2025. Just yesterday the team announced that their newest title is now officially available globally with no invite-only access restrictions. Now that the dust has settled and both games have had some time to prove themselves and expand their event calendar, we can speak more confidently about what worked and what didn’t. First, a Quick Look at Squad Busters’ Playbook… Squad Busters took LiveOps seriously from day one. Sure, it’s not as rich and […]

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Squid Game’s Final Round: 305 Titles Eliminated

In 2021, Squid Game, the South Korean TV show about down-on-their-luck contestants locked in a deadly series of childhood games with a huge cash prize at stake, took the screens worldwide by storm. Mobile game developers were quick to seize the moment and try to capitalize on its phenomenal success. Themed games and smart ASO tweaks would flood the app stores whenever a new season came out. It was an easy win: a familiar visual hook for players that helped gain visibility and boost installs. Our Advanced Search tool tracked a surge of related titles back in 2021, when 2,554 apps using the “squid” keyword were launched, including 145 games. However, as with any trend, the hype slowly faded. This year, right before the show’s final season, only 65 “squid” apps were released. While still a huge number, it is nowhere close to […]

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SuperPlay reached $1B in User Spending

SuperPlay reached $1B in User Spending ⭐️ The publisher made its mark back in 2019 with its hit casino title Dice Dreams. The game now brings in 79% of the studio’s total revenue, ranks #3 in the Casual Casino market, and continues to lead the portfolio with $15M in May 2025 🎲Next is Domino Dreams, earning $9M in May and making up 17% of the portfolio. Since launching in 2023, it’s grown steadily and now holds stable at around $8.5–9M monthly. Similar art style, different core — this one swaps dice rolls for domino puzzles 🧩Last but not least is Disney Solitaire, SuperPlay’s 2025 release that keeps popping up in Top Trending. A tripeaks solitaire powered by Disney IP, it already makes up 4% of revenue and hit $12M in May — quickly catching up to Dice Dreams 💫Will Disney […]

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Top 10 Grossing Sub-Genres & Their Olygopoly Index

Top 10 Grossing Sub-Genres & Their Olygopoly Index (2025) While monetary value is an important factor when choosing a sub-genre to enter, don’t overlook entry barriers — one of which is how monopolized the market is 🏆A useful indicator here is the Oligopoly Index — the market share held by the top 5 games. The higher the index, the harder it is for new titles to break through 🥊To speed things up for you, we’ve compiled a list of the top 10 grossing sub-genres in 2025 along with their Oligopoly Index:1️⃣ 4X Strategy iAP revenue (2025): $3.8BOlygopoly index: 50,67%Leading titles: Last War: Survival, Whiteout Survival 2️⃣ Match-3iAP revenue (2025): $2.5BOlygopoly index: 71,22%Leading titles: Royal Match, Candy Crush Saga, Gardenscapes3️⃣ Team BattleriAP revenue (2025): $1.9BOlygopoly index: 35,76%Leading titles: Honkai: Star Rail, Fate/Grand Order (English), DRAGON BALL Z DOKKAN BATTLE4️⃣ SlotsiAP revenue […]

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Wittle Defender: Will Habby’s New Game Become a Hit?

Will Habby’s New Game Become a Hit? 🌟 On June 9, Habby globally launched Wittle Defender — a new game clearly inspired by The Tower from Tech Tree Games, but with Habby’s signature touch:— Roguelike abilities from Survivor.io and Archero — Hero collection mechanics similar to Souls — Classic Habby-style meta and progression, just like in Capybara Go and other titlesSo far, the game has hit over $300K in daily revenue — a solid start by industry standards, though not quite on the level of Survivor.io, Capybara Go, or both Archeros at launch 🎢Still, it’s too early to judge. What really matters is how well the game retains and monetizes players in the mid and long term 👀Will Wittle Defender become Habby’s next classic? Maybe.

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Clash Royale Hits Highest Monthly Revenue in 3 Years

Clash Royale Hits Highest Monthly Revenue in 3 Years 🔥 In May, Clash Royale spiked to $27.7M in monthly revenue — its highest in three years and a 46% year-over-year increase.What’s behind the surge? Once again, smart LiveOps from Supercell.1️⃣ New Offers & Seasonal PromotionsClash Royale launched several seasonal events — A Tale of Thieves and The Undead March — each built around dual-track battle passes. By connecting events and rewards, Supercell encouraged spending while setting clear short-term goals to boost retention.2️⃣ Influencer visibilityStreamers like Jynxzi (1.12M subs) and ohnepixel (583K subs) have increased Clash Royale coverage on YouTube, helping to renew interest to the game and highlight the ongoing promotions.

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Brawl Stars Released a new MOBA!

First, Data? Looks good! Brawl Stars Has Just Released a New MOBA 🏰 ⚙️ How it worksOn June 5, Brawl Stars introduced a new MOBA-style event called Brawl Arena, with gameplay similar to what we see in Dota 2 or League of Legends:— Two teams of three players leveling up and fighting each other— Two lines with towers and thrones to destroy— Waves of creeps on the lines with neutrals and bosses in the forest📈 Short-Term EffectThe event launched alongside the new season, bringing a usual revenue spike, though not one of the game’s largest. While it’s too early to isolate Brawl Arena’s specific impact, it’ll be interesting to see whether the mode returns and if it drives further revenue fluctuations!✨ Long-Term EffectStaying true to its strategy, Supercell took a complex genre and made it accessible to a broader audience. […]

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Zenless Zone Zero Celebrates Its First Anniversary with a Major Revenue Spike

Zenless Zone Zero Celebrates Its First Anniversary With A Major Revenue Spike 🚀 This month, the game kicked off its first anniversary celebrations — and what better gift than a spike in daily revenue, right? On June 6, Zenless Zone Zero saw a major jump, reaching $5.95M in daily revenue — 5% higher than its launch peak and almost as large as the ATH spike in December's update! So, how did the studio drive this boost?1️⃣ Version 2.0 Release June 6 marked the launch of Version 2.0, the game’s first major content expansion and the start of Main Story Season 2. This update introduced a brand-new region — Waifei Peninsula — and added three new characters.2️⃣ LiveOps: Anniversary Events & Perks→ The ‘Festival Channel’ event let players claim one free standard S-rank Agent and a free W-Engine of their choice.→ […]

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