Jakub Remiar

Knit Out by Rollic has already scaled past 🤑 $100k a day in revenue. It is another unique puzzler 🧵from Rollic's signature template, which is on fire lately 😁. You see from the middle image that they are again iterating the core gameplay with the bench mechanic (the 6 slots in the middle for yarns), which already worked so well for all the Bus 🚌 and Screw games. This adds an elegant fail state, where you can get stuck on a full bench. This is much less obvious than the usual moves or time mechanics, putting much softer pressure on the player.The bottom part of the core gameplay screen is basically reversed Block Jam 3D, which is another proven setup. And then we have the top part of the screen, which is the actual iteration + putting all of these […]

Uma Musume Pretty Derby 🏇 is currently doing $300K a day with 80K downloads a day just with English versions 😮. Why is this the best rogue-lite game ever made? Finally the Japanese hit, which earned more than $2.5 Bil. mainly in Japan was released in English last month, 4 years after its release in 2021. It's an iteration of an arcade game Derby Owners Club 🐎 by Sega released in 1999. Actually all of the horse girls are direct references to real life horses together with all the tracks and mechanics of the game. This gives the game amazing real world authenticity. No wonder Small Giant Games already tried to clone this.But the main success is its unique gameplay, that is like no other game on the market currently. You train your horse girl during 3 years of her […]

FPS Strike Ops is doing $50K 🤑 revenue a day on 250K downloads a day with a fully OFFLINE capable mobile shooter 😅 What is happening here? If you look at the store screenshots, the game looks like Call of Duty 🪖, but if you actually play it you will see that it is basically a watered down version of counterstrike. You can play a lot of different modes such as boss mode, survival mode or the usual deathmatch. The twist is that this game can be played fully offline, which basically means that there are no players against you, it's all bots 😮. This cuts down 50% of shooter genre problems such as matchmaking, stable CCU, difficulty etc. Wait, a shooter without actual PvP? Yes, this works because the game is focused only on low paying countries, 40% of […]

The competition in merge genre is heating up 🔥 as Tasty Travels by Century Games already scaled past $170k 🤑 revenue a day. Its the 6th biggest game by revenue in the merge2 genre coming from a 4X company? 😮 You read that right, Century Games, the masters of 4X, that we all know by watching that unmissable Kingshot ad these days (it is currently making $1,5 Mil a day!) was already heavily going after casual genre games. We already covered their match 3 attempts on the podcast with their Truck Star 🚚 success. But this time it is a merge game (and they did few already) that is actually scaling heavily in the charts and its currently their 3rd biggest portfolio game by daily revenue after Whiteout Survival ❄️ and Kingshot. Its a great move to diversify their portfolio […]

After more than 4 years and nearly $2 Billion in revenue Umamusume Pretty Derby is finally launching in the west on this week's Thursday (26th) 😁 🐎 . It has one of the most unique Rogue lite core gameplays out there, where you have to strategize which training activities you will spend your energy between the races of your horse girl and then you just watch the races 🏇, which makes the core fully automated. When the season ends you start with another racer, retaining some bonuses of your previous run. It has been already picked up once by Small Giant Games in the west, with the name of Charge Champions, but was killed in soft launch.Of course because its a gacha game, the game was doing massive revenue during its launch in 2021, having a baseline of $2,5 Mil. […]

AI hooks in mobile game creatives are evolving. Now you not only need a great AI hook, but also a seamless transition into the creative itself 😎 We have seen more and more AI generated hooks being used at the start of the ad creatives lately. They are mainly based on the either shock value 😱, being weird or overly bizarre. This had a problem that after this, they would sharply cut into a completely different creative concept. Now you need to seamlessly transition them into your ad, so that once you capture the user's attention with the hook, it continues smoothly into your whole creative concept, so the ad is consistent from start to the end 😁. (Examples from Lands of Jail) In May Creative trends episode we again saw some interesting creatives such as Gold & Goblins iterating […]

Review Radar #8 📡 is back with 15 games that we already covered on the two & a half gamers podcast in last 3 months, as we keep them on our "radar" 😅. Get the latest status updates from big names such as RiverGame, Century Games, tap4fun, Habby, Dream Games, KRAFTON Inc., Grand Games, Hungry Studio, Rollic, King 😎. So the winner's 🏆 bracket -Triple match continues to scale on amazingly high revenue 🤑 per download, with its new casual approach to hidden object. Dark War Survival is scaling up as expected of Rivergame's new 4X games. Royal Kingdom is going bananas after one of the biggest celebrity campaigns in mobile gaming 👀. Block Blast is still hitting new record heights with its download volumes, 31,4 Mil. for the last 30 days 😱. Both Goods Puzzle, Blossom Sort and Magic […]

You may know Century Games as the leader of 4X genre with Whiteout Survival ❄️ and now Kingshot, but did you know that they are actively going into casual Match3 genre? The most difficult thing for successful companies is to diversify into different genres, where they are not that strong. If we exclude 4X, Century games is actively trying to push into casual with Match 3 being just the most common attempt. There are also games from Sort genre, Merge genre and even Farming genre 👨‍🌾, where Century already did $300 Mil. revenue with Family Farm Seaside and Family Farm Adventure. So why Match3? Because 4X is the biggest genre category on mobile doing $1,2 Bil. a month 😲 and Puzzle is right in the 3rd place going neck to neck with RPG making $800 Mil. a month, so its […]