Matej Lancaric

🎉𝗛𝗮𝗽𝗽𝘆 𝗕𝗶𝗿𝘁𝗵𝗱𝗮𝘆 two & a half gamers .🎉 We just turned 3 years old. 𝗪𝗵𝗮𝘁 𝗮𝗻 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁 😘 Thank you very much 👇 Jesus Christ, what a ride. 471 videos. Yes, 𝟰𝟳𝟭 𝘃𝗶𝗱𝗲𝗼𝘀! Let's just recap. We started on January 14, 2022. The first year was... was.. well, how to put it. Let's say interesting. Feedback on me was always, "buy this guy a proper mic, he is really quiet," and I thought it was not true. But it was (I just checked a few of our episodes, BLEH!), but people keep listening, and subscribers are growing. 𝗛𝗲𝗿𝗲, 𝗜 𝘄𝗼𝘂𝗹𝗱 𝗹𝗶𝗸𝗲 𝘁𝗼 𝘁𝗵𝗮𝗻𝗸 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝘄𝗵𝗼 𝗸𝗲𝗽𝘁 𝗹𝗶𝘀𝘁𝗲𝗻𝗶𝗻𝗴. I must say, we were crap. Absolute crap. I was terrible. Jakub had his glasses & Felix used script in all episodes. But it was so much fun!We were not talking about news as […]

Hey, FAM! What’s up? 🥃 Drink talk Gamesforum last year was a blast in both Barcelona and Hamburg. It's a Must-go conference every year for UA & Monetization people! You should definitely go to Barcelona next month. This is why: The quality of content is insanely good networking with the best of the best business opportunities side events it's Barcelona! SIGN UP WITH MY OWN PROMO CODE - Unicorn20 🦩Tip of the week I have been thinking about the role of UA and how it is evolving nowadays. A Senior User Acquisition (UA) Manager in the games industry typically combines deep analytical capabilities with strategic marketing and leadership skills. They are responsible for planning, executing, and optimizing campaigns to drive high-quality players into a game at scale. Below are some of the core skills and competencies that are commonly expected […]

𝗣𝗹𝗮𝘆𝗮𝗯𝗹𝗲𝘀 𝗱𝗿𝗶𝘃𝗲 𝟮𝟳𝘅 𝗵𝗶𝗴𝗵𝗲𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗿𝗮𝘁𝗲𝘀 𝘁𝗵𝗮𝗻 𝘀𝘁𝗮𝘁𝗶𝗰 𝗶𝗺𝗮𝗴𝗲𝘀. 𝗜𝗻 𝗰𝗼𝗺𝗽𝗮𝗿𝗶𝘀𝗼𝗻, 𝘃𝗶𝗱𝗲𝗼 𝗱𝗿𝗶𝘃𝗲𝘀 𝟮𝟯𝘅. Playables can add some spice to your UA & help you scale. Learn how to produce killer playables 👇 𝗪𝗵𝘆 𝗼𝗻𝗹𝘆 𝘀𝗵𝗼𝘄 𝘆𝗼𝘂𝗿 𝗴𝗮𝗺𝗲 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗴𝗲𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗼 𝗽𝗹𝗮𝘆 𝗶𝘁? Video ads get boring, too. They’re cost-friendly to run. On Android and some ad networks, playables are one of the cheapest to run on ($0.60) and run at less than half the cost of native ads ($1.22), according to @Liftoff recent study. 𝗪𝗵𝘆 𝘀𝗵𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝘂𝘀𝗲 𝘁𝗵𝗲𝗺?Playable ads add variety to your UA campaigns. With so much access to creative tools to produce them, it’s a no-brainer to add them to your creative mix for testing. Here are a few more reasons why you should play around with them:𝗧𝗵𝗲𝘆’𝗿𝗲 𝘀𝘂𝗽𝗲𝗿 𝗲𝗻𝗴𝗮𝗴𝗶𝗻𝗴, especially when compared directly […]

Saving the King! 𝗣𝗜𝗞𝗔 𝟮.𝟬 𝘃𝘀. 𝗞𝗟𝗜𝗡𝗚 𝗔𝗜 𝘃𝘀. 𝗥𝗨𝗡𝗪𝗔𝗬 𝗠𝗟 PIKA 2.0 is catching up👇Using multiple tools together is pretty cool. You can clearly see the difference. Even though a monthly subscription adds up with all the AI tools, you must keep testing them. Each of them is good for different use cases!Weekend fun with Dream GamesPS: I know this is far from ideal, but it is still a huge step forward.

𝗦𝗢𝗥𝗔 → 𝗞𝗟𝗜𝗡𝗚 𝗔𝗜 → 𝗥𝗨𝗡𝗪𝗔𝗬 𝗠𝗟 I don't get Sora, but Kling AI is a game-changer. 👇Using them together is pretty cool. You can clearly see the difference. 1 base image from Midjourney, and three different video outputs. 𝗠𝗶𝗱𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝗣𝗿𝗼𝗺𝗽𝘁: *Silhouette of a skeleton in a hood in the dark, face not visible, Yellow neon eyes are visible, cyberpunk*𝗩𝗶𝗱𝗲𝗼 𝗽𝗿𝗼𝗺𝗽𝘁:*skeleton turns his head and looks into the camera, the camera slowly zooms into his eyes and ends very close, extensive fire burns in the background*𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 & 𝗤𝘂𝗶𝗰𝗸 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀• I don't understand Sora (or Sora doesn't understand me)• Runway needs a special prompt approach• Kling AI is killing it• there is infinite potential • Keyframes in Runway/Luma/KlingGot exactly what I wanted... Only from KlingAI!🦄 How to decrease CPI by 40% and triple ROAS with AI creatives: https://lnkd.in/dM-2VACa🎈How to use AI in […]

𝗗𝗲𝗰𝗿𝗲𝗮𝘀𝗲 𝘁𝗵𝗲 𝗖𝗣𝗜𝘀. Whatever it takes! 🚀 The creative inspiration flow has shifted—𝟰𝗫 𝗴𝗮𝗺𝗲 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀 𝗮𝗿𝗲 𝗻𝗼𝘄 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗶𝗻𝗴 𝗯𝗶𝗴 𝗰𝗮𝘀𝘂𝗮𝗹 𝗴𝗮𝗺𝗲𝘀, and it all comes down to one important thing: 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀 𝗮𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝘀. 👇 𝗧𝗵𝗶𝘀 𝗶𝘀 𝘁𝗵𝗲 𝗻𝗲𝘄 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗶𝗻𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻 𝗳𝗹𝗼𝘄:4X games -> Casual & Puzzle games -> other genres As we’ve seen in our Creative Trends episodes and discussed repeatedly in this creative investigation column, games like Royal Match (Dream Games) and even Fishdom (Playrix) take cues from the 4X genre. Why? Because the stakes are higher than ever, 𝗱𝗲𝗰𝗿𝗲𝗮𝘀𝗶𝗻𝗴 𝗖𝗣𝗜𝘀 𝗵𝗮𝘀 𝗯𝗲𝗰𝗼𝗺𝗲 𝘁𝗵𝗲 𝘂𝗹𝘁𝗶𝗺𝗮𝘁𝗲 𝗴𝗼𝗮𝗹.To achieve this, they’re adopting tactics and hooks previously dominated by 4X games—runner gates mechanics, King’s Nightmares (think "minigames"), Monstrous Sharks, and slingshots. It all comes back to one thing and one thing only. Emotions, AKA near-death experience. These moments of tension and […]

🐍 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗧𝗿𝗲𝗻𝗱: 𝗧𝗵𝗲 𝗘𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗼𝗳 𝘁𝗵𝗲 𝗡𝗲𝗮𝗿-𝗗𝗲𝗮𝘁𝗵 𝗦𝗻𝗮𝗸𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 in Gaming Ads 👇 When you hear "snake" in gaming, it immediately calls to mind ads from Royal Match, Kingdom Guard, Rush Royale, or even Royal Kingdom. But where did this trend really start? Let’s dive into the snake pit of creative evolution in gaming UA.𝗧𝗵𝗲 𝗢𝗿𝗶𝗴𝗶𝗻𝘀: 𝗥𝗼𝘆𝗮𝗹 𝗠𝗮𝘁𝗰𝗵 𝗕𝗿𝗲𝗮𝗸𝘀 𝗚𝗿𝗼𝘂𝗻𝗱 (𝗗𝗲𝗰 𝟮𝟬𝟮𝟮)Royal Match was the first to introduce the snake concept in its UA mix back in December 2022. While the snake creative wasn’t the focus then (we were too busy saving the King from fire, drowning, or freezing), it quietly entered the mix. At this point, Royal Match (Dream Games) experimented with many "near-death" scenarios, laying the groundwork for what would come later.𝗥𝘂𝘀𝗵 𝗥𝗼𝘆𝗮𝗹𝗲 𝗥𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝗶𝘇𝗲𝘀 (𝗙𝗲𝗯 𝟮𝟬𝟮𝟯)Rush Royale (MY.GAMES) took the concept to the next level in February […]