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Anton Slashcev

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Mobile game monetization is both art and science.

Mobile game monetization is both art and science. ๐Ÿญ. ๐—œ๐—ป-๐—”๐—ฝ๐—ฝ ๐—ฃ๐˜‚๐—ฟ๐—ฐ๐—ต๐—ฎ๐˜€๐—ฒ๐˜€ (๐—œ๐—”๐—ฃ) ๐Ÿ’ฐPlayers spend money directly inside the game. These are usually tied to value, progress, or customization.โ€ข ๐—ฆ๐—ต๐—ผ๐—ฝโ€“ Premium currencyโ€“ In-game currencyโ€“ Energy/livesโ€“ Resources, characters, decorationsโ€“ Bundles and boostersโ€ข ๐—ข๐—ณ๐—ณ๐—ฒ๐—ฟ๐˜€โ€“ Starter packsโ€“ No ads offerโ€“ Seasonal and flash salesโ€“ Double/triple value bundlesโ€“ Build-your-own offerโ€ข ๐—ฃ๐—ฎ๐˜€๐˜€๐—ฒ๐˜€โ€“ Basic, premium, and elite battle passesโ€“ Daily, weekly, and VIP passesโ€ข ๐—ฆ๐˜‚๐—ฏ๐˜€๐—ฐ๐—ฟ๐—ถ๐—ฝ๐˜๐—ถ๐—ผ๐—ป๐˜€โ€“ Monthly benefitsโ€“ Weekly perksโ€“ VIP status or premium featuresโ€ข ๐—ฅ๐—ฎ๐—ป๐—ฑ๐—ผ๐—บ ๐— ๐—ฒ๐—ฐ๐—ต๐—ฎ๐—ป๐—ถ๐—ฐ๐˜€โ€“ Loot boxesโ€“ Gacha systemsโ€“ Mystery rewards and lucky wheelsโ€“ Energy refills, bonus currencyโ€“ Progress or power-up boosters๐Ÿฎ. ๐—œ๐—ป-๐—”๐—ฝ๐—ฝ ๐—”๐—ฑ๐˜ƒ๐—ฒ๐—ฟ๐˜๐—ถ๐˜€๐—ถ๐—ป๐—ด (๐—œ๐—”๐—”) ๐Ÿ“บPlayers watch or engage with ads in exchange for rewards. Itโ€™s a balance between revenue and retention.โ€ข ๐—ฅ๐—ฒ๐˜„๐—ฎ๐—ฟ๐—ฑ๐—ฒ๐—ฑ ๐—”๐—ฑ๐˜€โ€“ Refill lives or energyโ€“ Extra currency or itemsโ€“ Ship timers, speed-ups, multipliersโ€“ Bonus chests, lucky drawsโ€“ Double rewards, special accessโ€ข ๐—œ๐—ป๐˜๐—ฒ๐—ฟ๐˜€๐˜๐—ถ๐˜๐—ถ๐—ฎ๐—น ๐—”๐—ฑ๐˜€โ€“ […]

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Color Block Jam is the most successful new puzzle in 2025.

Color Block Jam is the most successful new puzzle in 2025. โ€ข $44M lifetime revenueโ€ข 33M downloadsโ€ข +17,000% growthSo whatโ€™s the game?A colorful 3D puzzle in the block & slide subgenre.โ€ข Move blocks to their matching exitsโ€ข Blocks block each other (pun intended)โ€ข Limited time, logic-based challengesโ€ข Swipe or drag-and-drop controlsItโ€™s like LEGO meets logic meets urgency.What makes it work?1. Onboarding is light. Just a quick tutorial. Then itโ€™s all player-led discovery.2. Progression is smart. 12 intro levels, then menu loop, regular new mechanics, harder levels.3. Monetization blends ads + in-apps: โ€ข Watch ads to earn coins โ€ข Spend coins on boosters โ€ข Buy infinite lives, coins, and boostersPopular boosters include:โ€ข Freeze Timeโ€ข Hammerโ€ข Vacuumโ€ข +20s post-boosterThis game competes with big names:โ€ข Farm Jam (animals)โ€ข Traffic Escape (cars)โ€ข Block Blast (Tetris-style)But stands out with minimal UI, 3D clarity, and spatial […]

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A new game studio is doomed if you see these deadly signs.

You can be sure a new game studio is doomed if you see these deadly signs: โ€ข They talk about โ€œdisrupting the genreโ€ despite having built nothing.โ€ข They care more about a fancy office than making a great game.โ€ข Hiring is focused on big-name studios, not actual skill or fit.โ€ข Swag gets ordered before a single line of code is written.โ€ข They brag about funding rounds, not product results.โ€ข There are more managers than developers.โ€ข Studio culture is defined by slogans, not workflows.โ€ข Founders are getting rich from their salaries, not equity.โ€ข Player feedback? Who needs it when youโ€™ve got a โ€œvisionโ€!โ€ข Everyoneโ€™s working on a trailer, but no oneโ€™s playing a prototype.โ€ข MVP means โ€œMaximum Vanity Pitch,โ€ not โ€œMinimum Viable Product.โ€Hype doesnโ€™t replace product.Flash doesnโ€™t equal substance.Build the game first.Let everything else follow.

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How To Pitch Your Game

How To Pitch Your Game ๐ŸŽฏ ๐—ฆ๐˜๐—ฒ๐—ฝ ๐Ÿญ: ๐—ฆ๐˜๐—ฎ๐—ฟ๐˜ ๐˜„๐—ถ๐˜๐—ต ๐—ฎ ๐—ฐ๐—น๐—ฒ๐—ฎ๐—ฟ ๐˜ƒ๐—ถ๐˜€๐—ถ๐—ผ๐—ปโ€ข What is the essence of your game?โ€ข Why is it unique?โ€ข Who will play it and why?๐ŸŽฎ ๐—ฆ๐˜๐—ฒ๐—ฝ ๐Ÿฎ: ๐—ฆ๐—ต๐—ผ๐˜„ ๐˜๐—ต๐—ฒ ๐—ด๐—ฎ๐—บ๐—ฒ๐—ฝ๐—น๐—ฎ๐˜†โ€ข Use exciting gameplay footageโ€ข Share mockups or prototypesโ€ข Highlight the core mechanics๐Ÿ“Š ๐—ฆ๐˜๐—ฒ๐—ฝ ๐Ÿฏ: ๐—ฃ๐—ฟ๐—ผ๐˜ƒ๐—ฒ ๐˜๐—ต๐—ฒ ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜ ๐—ณ๐—ถ๐˜โ€ข Show research and trendsโ€ข Add wishlist stats, feedback, or retentionโ€ข Explain how your game stands out๐ŸŽจ ๐—ฆ๐˜๐—ฒ๐—ฝ ๐Ÿฐ: ๐—จ๐˜€๐—ฒ ๐˜€๐˜๐—ฟ๐—ผ๐—ป๐—ด ๐˜ƒ๐—ถ๐˜€๐˜‚๐—ฎ๐—น๐˜€โ€ข Include concept art and screenshotsโ€ข Demonstrate experience with prototypesโ€ข Keep visuals consistent with the gameplay๐Ÿ‘ฅ ๐—ฆ๐˜๐—ฒ๐—ฝ ๐Ÿฑ: ๐—›๐—ถ๐—ด๐—ต๐—น๐—ถ๐—ด๐—ต๐˜ ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜๐—ฒ๐—ฎ๐—บโ€ข Share past successesโ€ข Be clear about rolesโ€ข Show how well you work together๐Ÿ’ฐ ๐—ฆ๐˜๐—ฒ๐—ฝ ๐Ÿฒ: ๐—˜๐˜…๐—ฝ๐—น๐—ฎ๐—ถ๐—ป ๐—บ๐—ผ๐—ป๐—ฒ๐˜๐—ถ๐˜‡๐—ฎ๐˜๐—ถ๐—ผ๐—ปโ€ข Is it F2P, premium, or hybrid?โ€ข Why does this model fit your game?โ€ข Share forecasts and potential revenue๐Ÿ›ฃ๏ธ ๐—ฆ๐˜๐—ฒ๐—ฝ ๐Ÿณ: ๐—•๐—ฟ๐—ฒ๐—ฎ๐—ธ ๐—ฑ๐—ผ๐˜„๐—ป ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฟ๐—ผ๐—ฎ๐—ฑ๐—บ๐—ฎ๐—ฝโ€ข Be transparent about your budgetโ€ข […]

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Top games hook you fast.

Top games hook you fast. Based on Playliner research, hereโ€™s how todayโ€™s mobile hits do it:๐Ÿญ. ๐—œ๐—ป๐˜€๐˜๐—ฎ๐—ป๐˜ ๐—ณ๐—ฎ๐—บ๐—ถ๐—น๐—ถ๐—ฎ๐—ฟ๐—ถ๐˜๐˜† ๐ŸŽฒ โ€ข ๐˜”๐˜ฐ๐˜ฏ๐˜ฐ๐˜ฑ๐˜ฐ๐˜ญ๐˜บ ๐˜Ž๐˜ฐ uses classic board game mechanics โ€ข Simple โ€œno-brainโ€ autoplay โ€ข Flashy rewards on every step โ€ข Multipliers for bigger wins๐Ÿฎ. ๐— ๐—ฒ๐˜๐—ฎ ๐—ด๐—ผ๐—ฎ๐—น๐˜€ ๐˜๐—ต๐—ฎ๐˜ ๐—ธ๐—ฒ๐—ฒ๐—ฝ ๐˜†๐—ผ๐˜‚ ๐—ฝ๐—น๐—ฎ๐˜†๐—ถ๐—ป๐—ด ๐Ÿ—๏ธ โ€ข Build cities, castles, or entire settlements โ€ข Upgrade to boost rewards per turn โ€ข Outrace rivals to become the top magnate๐Ÿฏ. ๐—ฆ๐—ผ๐—ฐ๐—ถ๐—ฎ๐—น ๐—ต๐—ผ๐—ผ๐—ธ๐˜€ ๐˜๐—ต๐—ฎ๐˜ ๐—ฑ๐—ฟ๐—ถ๐˜ƒ๐—ฒ ๐—ฐ๐—ผ๐—บ๐—ฝ๐—ฒ๐˜๐—ถ๐˜๐—ถ๐—ผ๐—ป โ€ข Rob or destroy rival cities (๐˜”๐˜ฐ๐˜ฏ๐˜ฐ๐˜ฑ๐˜ฐ๐˜ญ๐˜บ ๐˜Ž๐˜ฐ) โ€ข Invite friends with referral rewards โ€ข LiveOps events for timed challenges and leaderboards๐Ÿฐ. ๐—ฉ๐—ถ๐˜€๐˜‚๐—ฎ๐—น๐˜€ ๐˜๐—ต๐—ฎ๐˜ ๐—บ๐—ฎ๐—ธ๐—ฒ ๐—ถ๐˜ ๐—ณ๐—ฒ๐—ฒ๐—น ๐—ด๐—ผ๐—ผ๐—ฑ ๐ŸŽจ โ€ข Colorful, fresh puzzle layouts (๐˜™๐˜ฐ๐˜บ๐˜ข๐˜ญ ๐˜”๐˜ข๐˜ต๐˜ค๐˜ฉ) โ€ข Clean UI thatโ€™s easy to navigate โ€ข Smooth animations after each milestone๐Ÿฑ. ๐—ฃ๐—ฟ๐—ผ๐—ด๐—ฟ๐—ฒ๐˜€๐˜€๐—ถ๐—ผ๐—ป ๐˜๐—ต๐—ฎ๐˜ ๐—ณ๐—ฒ๐—ฒ๐—น๐˜€ ๐—ป๐—ฎ๐˜๐˜‚๐—ฟ๐—ฎ๐—น ๐Ÿ“ˆ โ€ข Easy to start, gradually gets harder โ€ข New mechanics […]

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A great game isn’t built on luck.

A great game isn't built on luck. It's built on a blueprint.Hereโ€™s the blueprint every successful game follows ๐Ÿ‘‡๐ŸŽฏ ๐—›๐—ผ๐—ผ๐—ธ โ€ข Grab attention fast. โ€ข Make your unique value obvious from the first second.๐Ÿ“Š ๐——๐—ฎ๐˜๐—ฎ โ€ข Study your players, the market, and your competition. โ€ข Track feedback and key metrics constantly.๐ŸŽฎ ๐—š๐—ฎ๐—บ๐—ฒ๐—ฝ๐—น๐—ฎ๐˜† โ€ข Fun, focused mechanics. โ€ข A clear core loop and meaningful goals.๐ŸŽจ ๐—ฉ๐—ถ๐˜€๐˜‚๐—ฎ๐—น๐˜€ โ€ข Give your game a distinct style. โ€ข Add polish and juicy feedback players can *feel*.๐Ÿ‘€ ๐—™๐—ฒ๐—ฒ๐—ฑ๐—ฏ๐—ฎ๐—ฐ๐—ธ โ€ข Watch how players behave โ€” not just what they say. โ€ข Real insights live in the data.๐Ÿ“ˆ ๐—ฃ๐—ฟ๐—ผ๐—ด๐—ฟ๐—ฒ๐˜€๐˜€๐—ถ๐—ผ๐—ป โ€ข Design satisfying unlocks and upgrades. โ€ข Build a smooth and motivating challenge curve.๐Ÿ† ๐— ๐—ฒ๐˜๐—ฎ โ€ข Go beyond moment-to-moment play. โ€ข Add emotional and cosmetic goals that create long-term engagement.๐Ÿ’ฐ ๐— ๐—ผ๐—ป๐—ฒ๐˜๐—ถ๐˜‡๐—ฎ๐˜๐—ถ๐—ผ๐—ป โ€ข Pick the right model for your audience. […]

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Hypercasual games are cooked?

Hypercasual games are cooked? ๐Ÿ’€ 11.7B downloads in the past year. Thatโ€™s a 7% decrease.But the real story?Some genres are booming. Others are falling fast.Hereโ€™s whatโ€™s happening:๐Ÿ’น ๐—ช๐—ถ๐—ป๐—ป๐—ฒ๐—ฟ๐˜€:๐ŸŸข Screw Puzzle exploded: +1242.86%๐ŸŸข Logic Puzzle steady: +9.17%๐ŸŸข Idle Arcade up +34%๐ŸŸข .IO games up +13.33%๐ŸŸข Shooter โ€“ 396M downloads (+20.22%)๐Ÿ”ป๐—Ÿ๐—ผ๐˜€๐—ฒ๐—ฟ๐˜€:๐Ÿ”ด Arcade โ€“ 6.1B downloads (-7%)๐Ÿ”ด Runner games โ€“ 1.2B downloads (-14.81%)๐Ÿ”ด Rhythm โ€“ 688M downloads (-7.71%)๐Ÿ”ด Fashion & Dress Up โ€“ 235M downloads (-21.85%)๐Ÿ”ด Draw Line Puzzle โ€“ 442M downloads (-15.42%)๐Ÿ”ด Racing โ€“ 437M downloads (-13.35%)๐ŸŸ ๐— ๐—ถ๐˜…๐—ฒ๐—ฑ ๐˜€๐—ถ๐—ด๐—ป๐—ฎ๐—น๐˜€:๐ŸŸ  Simulation โ€“ 924M downloads (+7.83%)โ†’ But core Sim titles dropped -15.91%๐ŸŸ โ€œOther Hypercasualโ€ โ€“ +2.57%โ†’ Still growing, but slowly๐ŸŸ  Puzzle games โ€“ 3.2B downloads (-4.7%)The big insight?Players want ๐˜ฎ๐˜ฐ๐˜ณ๐˜ฆ ๐˜ค๐˜ฉ๐˜ข๐˜ญ๐˜ญ๐˜ฆ๐˜ฏ๐˜จe.And ๐˜ญ๐˜ฆ๐˜ด๐˜ด ๐˜ณ๐˜ฆ๐˜ฑ๐˜ฆ๐˜ต๐˜ช๐˜ต๐˜ช๐˜ฐ๐˜ฏ.The hypercasual space isnโ€™t dying:Itโ€™s evolving.If youโ€™re building in this space:โ†’ Focus on varietyโ†’ Bet on brain gamesโ†’ Watch genre fatigue closelyAdapt or get […]

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How to make your game look good?

How to make your game look good? It comes down to six key fundamentals:1. ๐ŸŽฅ Camera A great camera is your starting point. โ€ข Pick the right angles and horizon line. โ€ข Highlight the most important gameplay elements. โ€ข Avoid awkward, disorienting views.2. โšซโšช Contrast Make important objects pop. โ€ข Bright and dark areas should balance for clarity. โ€ข Separate key objects from the background visually. โ€ข Use contrast to guide the playerโ€™s attention naturally.3. ๐ŸŽจ Composition Lead the playerโ€™s eye where it matters. โ€ข Add guiding lines to focus attention. โ€ข Follow the rule of thirds for balance. โ€ข Make every shot purposeful and easy to read.4. ๐Ÿ’ก Light Lighting is more than moodโ€”itโ€™s direction. โ€ข Highlight paths and objectives with light. โ€ข Use shadows and highlights for depth. โ€ข Dynamic lighting can boost immersion.5. ๐Ÿ•บ Animation Movement makes […]

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How does a Live Ops system work?

How does a Live Ops system work? 1. Offers ๐Ÿ’ฐ โ€ข Starter packs, season passes, and rolling deals. โ€ข Monetize player defeats and the desire to speed up progress.2. New content ๐ŸŽ‰ โ€ข Themed, seasonal, and late-game updates. โ€ข Keeps gameplay fresh and incentivizes players to explore further.3. Mini-games ๐ŸŽฎ โ€ข Fun additions like treasure hunts or Plinko. โ€ข Add variety and unlock new monetization opportunities.4. Win streaks ๐Ÿ”ฅ โ€ข Create FOMO and loss aversion. โ€ข Motivate players to extend sessions and chase bonuses.5. Task-based events โœ… โ€ข Daily quests, challenges, and milestone rewards. โ€ข Provide short- and long-term goals to keep players grinding.6. Tournaments ๐Ÿ† โ€ข Solo, team, and weekly competitions. โ€ข Heighten excitement, especially when competing with friends.7. Time-limited bonuses โณ โ€ข Extra lives, reduced costs, or double rewards. โ€ข Drive urgency and encourage players to act now.8. […]

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80 GameDev Tools Cheat Sheet

80 GameDev Tools Cheat Sheet Hereโ€™s a quick look at the most popular gamedev tools in 2025:๐Ÿ“ PLANNING โ€ข Asana โ€ข Jira โ€ข ClickUp โ€ข HacknPlan๐Ÿ’ฌ COMMUNICATION โ€ข Slack โ€ข Discord โ€ข Google Meet โ€ข Zoom๐Ÿ“„ DOCUMENTATION โ€ข Notion โ€ข Confluence โ€ข Google Docs โ€ข Coda๐Ÿง  WHITEBOARD โ€ข Figma โ€ข Miro โ€ข Mural โ€ข Canva๐Ÿ‘ฅ HR โ€ข Workable โ€ข Greenhouse โ€ข PeopleForce โ€ข Lever๐Ÿ’ป CODE โ€ข JetBrains โ€ข Visual Studio โ€ข Xcode โ€ข Eclipse๐Ÿ•น๏ธ GAME ENGINE โ€ข Unity โ€ข Unreal Engine โ€ข Godot โ€ข Cocos๐ŸŒ NETWORKING โ€ข Photon โ€ข Mirror โ€ข Nakama โ€ข Unity Multiplayerโš™๏ธ CI/CD โ€ข TeamCity โ€ข Jenkins โ€ข GitLab CI/CD โ€ข Bamboo๐Ÿงช QA โ€ข TestRail โ€ข Bugsee โ€ข GameBench โ€ข AltTester๐ŸŽจ 3D ART โ€ข Blender โ€ข 3DS Max โ€ข ZBrush โ€ข Substance Painter๐Ÿ–Œ๏ธ 2D ART โ€ข Photoshop โ€ข Illustrator โ€ข Spine โ€ข Gimp๐ŸŽž๏ธ ANIMATION โ€ข Maya โ€ข […]

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Social Casino LiveOps Strategy

Social casino LiveOps Strategy Here are 15 event types that keep players hooked:(used by top games like Monopoly Go, Coin Master, and Dice Dreams)1. ๐Ÿ† Leaderboard Tournament โ€ข Players collect event items in core gameplay โ€ข Enter a leaderboard for 1โ€“2 days โ€ข Top players win real-time rewards2. ๐Ÿ—บ๏ธ Treasure Hunt โ€ข Hidden rewards with empty slots to build suspense โ€ข Players earn picks from gameplay or offers โ€ข Multi-stage events lasting up to 9 days3. ๐Ÿ“ถ Milestone Rewards โ€ข Collect target items to unlock better rewards โ€ข Progress bar shows advancement โ€ข Great for 1โ€“6 day events4. ๐Ÿƒ Collection: Album โ€ข Cards drop from different events โ€ข Complete time-limited collections โ€ข Finish all collections = major reward5. ๐ŸŽฐ Rolling Offer โ€ข Series of rewards revealed one by one โ€ข Starts free to pull players in โ€ข Paid steps get […]

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How to improve your mobile game metrics?

How to improve your mobile game metrics? From retention to monetization, hereโ€™s what the best teams focus on:1. ๐ŸŽฎ First-Time User Experience โ€ข Focus: D1 retention, tutorial completion โ€ข Keep tutorials short, clear, and rewarding โ€ข Add early premium rewards or bonus levels โ€ข Avoid aggressive monetization or long tutorials2. โฑ Short-Term Engagement โ€ข Focus: D3โ€“D7 retention, level churn โ€ข Build clear player progression โ€ข Use daily quests, upgrade systems, progress bars โ€ข Make progression feel valuable, not trivial3. ๐Ÿ” Long-Term Engagement โ€ข Focus: D30โ€“D90 retention, sticky factor โ€ข Introduce long-term goals and meta layers โ€ข Add global maps, leaderboards, customization โ€ข Balance grind with meaningful rewards to prevent burnout4. ๐Ÿ•น Core Gameplay โ€ข Focus: Session length, playtime โ€ข Polish mechanics and controls โ€ข Add dynamic difficulty, diverse enemies, win streaks โ€ข Strong core loop is essentialโ€”donโ€™t patch it later5. […]

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