Joseph Kim

https://www.youtube.com/watch?v=fX1Owe0nks0&ab_channel=GameMakers The Product x LiveOps Panel Recap: The Product Manager in Flux Game development is shifting rapidly, reshaping what it means to be a product manager. Key macro forces—from the attention economy to global competition—are creating new challenges and demands. 1. The New Competitive Terrain Attention is Scarce: With players flooded by games, streaming, and social media, gaining and retaining attention has become difficult and expensive. Studios must invest in stronger marketing and engagement from day one. Global Content Arms Race: Studios in China operate with immense scale and speed. Their output is resetting player expectations and forcing others to accelerate, often via AI tools. LiveOps is Thriving: Games like Brawl Stars have proven that well-executed LiveOps can dramatically extend a game’s lifecycle. This pushes studios to favor continuous updates over risky new launches. Established Games Dominate: Breaking into crowded […]

The psychology behind our worst strategic decisions, and how to escape it. Choosing Success Over Failure: The Ghost of Christmas Future The psychology behind our worst strategic decisions—and how to escape it Would you rather have a 10% chance of success or a 99% chance of failure? I've probably asked employees, cofounders, and investors this question at least 30 times in the past few years. The answer seems obvious. But here's what's fascinating: when faced with this choice in real situations, almost everyone chooses the 99% path to failure. Here's why: Most people focus on the immediate pain of change rather than the ultimate cost of not changing. They would rather accept a 99% chance of failure than face what it would take to pursue a 10% chance of success. This is the failure trap, and it's everywhere. Fear Locks Us […]