#Marketing

🚀Offline Games Reaches 10.8 million DAU 😲 👏Credit is due where Credit is due. Offline Games by Jindoblu has reached 10.8 million daily active users. Launched in 2023, the game has averaged 6 million (4.8 million Organic) monthly downloads. 🔥The game skips Banners and Interstitials and monetizes entirely from Rewarded Ads. Assuming that 40% of users watch an average of 4 Rewarded ads daily, and adjusting for organic eCPMs, Offline Games generates about $80k/day in ad revenue or close to $30 million annually. 🤑Offline Games did a classic roll-up and took the best-performing hypercasual games in the market: Water Sort, Fruit Merge, Backgammon, etc., removed all the intrusive ads, centralized, and made all gameplay free but available with optional hints that are activated with tokens. One token = 1 hint, and one hint can be activated with a rewarded ad. […]

River Game Arrived at $2B Lifetime User Spending 🔥 River Game is best known for its 2019 4X Strategy hit Top War: Battle Game, which accounts for a massive 83% of the publisher’s total revenue 🤯However, looking at the latest portfolio dynamics, Top War’s monthly revenue is on the decline, making space for a rising star: Top Heroes: Kingdom Saga! In April, Top Heroes hit $20M in monthly revenue, compared to Top War’s $8M, and it’s still on an upward trend. In just over a year, the game already contributes 16% of River Game’s total revenue 💪Could Top Heroes overtake Top War as the portfolio leader in a few years?Have a closer look at River Game’s portfolio here.

PlaySimple Games's Word Search Explorer is doing $163K a day in ad revenue 🤑, which is more than the current word category IAP leader NYT Games: Word, Number, Logic 👀 (which makes $150K a day) What is the catch? Looking at these games even though their overall daily revenue is similar, the difference is of course the volume of installs they are pulling in. Word Search Explorer is doing more than 200K install a day, while the NYT game is doing barely 20K. So there is a 10x difference here 😵. Oh, but Jakub, that is bad traffic. No its not. Even though the NYT one is mostly US downloads, Word Search Explorer is doing more than 30K only US installs a day + the other countries on top. It also wins on current Daily Active Users of 3,3 Mil […]

Mobile game monetization is both art and science. 𝟭. 𝗜𝗻-𝗔𝗽𝗽 𝗣𝘂𝗿𝗰𝗵𝗮𝘀𝗲𝘀 (𝗜𝗔𝗣) 💰Players spend money directly inside the game. These are usually tied to value, progress, or customization.• 𝗦𝗵𝗼𝗽– Premium currency– In-game currency– Energy/lives– Resources, characters, decorations– Bundles and boosters• 𝗢𝗳𝗳𝗲𝗿𝘀– Starter packs– No ads offer– Seasonal and flash sales– Double/triple value bundles– Build-your-own offer• 𝗣𝗮𝘀𝘀𝗲𝘀– Basic, premium, and elite battle passes– Daily, weekly, and VIP passes• 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻𝘀– Monthly benefits– Weekly perks– VIP status or premium features• 𝗥𝗮𝗻𝗱𝗼𝗺 𝗠𝗲𝗰𝗵𝗮𝗻𝗶𝗰𝘀– Loot boxes– Gacha systems– Mystery rewards and lucky wheels– Energy refills, bonus currency– Progress or power-up boosters𝟮. 𝗜𝗻-𝗔𝗽𝗽 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 (𝗜𝗔𝗔) 📺Players watch or engage with ads in exchange for rewards. It’s a balance between revenue and retention.• 𝗥𝗲𝘄𝗮𝗿𝗱𝗲𝗱 𝗔𝗱𝘀– Refill lives or energy– Extra currency or items– Ship timers, speed-ups, multipliers– Bonus chests, lucky draws– Double rewards, special access• 𝗜𝗻𝘁𝗲𝗿𝘀𝘁𝗶𝘁𝗶𝗮𝗹 𝗔𝗱𝘀– […]

Royal Mach Hits a New High With $6B User Spending 🚀 Last week we discussed the Top 10 Puzzle Publishers and noticed how Dream Games quickly climbed up to the 5th place. All thanks to Royal Match! 👑The game added one more billion in user spend in just 4 months 🤯 Royal Match overtook Candy Crush Saga in June 2023, becoming the Match-3 revenue leader—and hasn’t given up the top spot since. In April 2025, it continued to dominate, outperforming Candy Crush by 14% in monthly revenue🥇In the beginning of the year, we highlighted that the game started maturing. It followed the path of previous market leaders like Gardenscapes and Project Makeover, focusing on monetization and LiveOps. That’s reflected in its RpD—up 17.3% YoY, reaching $15.6 in April 2025. Learn more about approaches Dream Games used in our report.And have […]

Choosing the right publisher is still an important task for game studios in 2025. Here are quick tips: I would look for the following before I startany conversation with publishers:1- Hybrid Casual games with IAP revenue know how,2- Amount of recent downloads on sub genres,3- Amount of new games released.This will kick off the conversation with theircurrent and future strategy on games.Also, this makes you see if your current game(s)align with what they are trying to scale.For example:1- If you are good with puzzles, Rollic;2- If you make arcade idles, SayGames;3- If you have "different" games, Voodoo;4- If you are somewhere between, Homa;Would be an ideal start for discussions.Of course, you cant be sure before you talk.Big publishers always have different plans...