Discover how to scale your iOS app in 2025 by aligning every step of the funnel, from user acquisition to ASO, onboarding, and monetization. Growthย isย multiโchannel,ย multimodal, and deeplyย fragmented. A few years ago, youโd set up an ad campaign, monitor, optimize, and […]
The gaming industryโs next big growth story? Itโs happening in the Middle East right now. Billions in investment. A booming Gen Z population. Government-backed gaming initiatives. A royal family obsessed with games. The region is rapidly becoming the new global […]
What I truly admire about Playrixโs games is their innovative approach to monetization and retention. Let's explore the event that led to fantastic ๐ results according to Sensor Tower data:+32.3% ๐๐๐ฏ๐๐ง๐ฎ๐+44.4% ๐๐๐๐๐+13% ๐๐๐ข๐ฅ๐ฒ ๐๐๐ฌ๐ฌ๐ข๐จ๐ง๐ฌ+16.6% ๐๐๐ข๐ฅ๐ฒ ๐๐ข๐ฆ๐ ๐๐ฉ๐๐ง๐ญ Over the past […]
The fastest-growing mobile games of 2025 (some of these numbers are insane)Hereโs whoโs topping the charts so far this year:๐งฉ Puzzleโข Sort Puzzle (Rollic Games) โ +15,805,000% ๐ขโข Screwdom (iKame) โ +597%โข Knit Out (Rollic Games) โ +1,580,500% ๐ขโ๏ธ RPGโข […]
Hit games arenโt born from just ideas! They scale with relentless data-driven creative decisions over time. Top Casual games of 2024!Let's check 5 things:1- Market is growing rapidly,2- Live ops matter more than ever,3- Long term retention drives IAP revenue,4- […]
A Might and Magic TCG powered by Immutable? ๐ฎ As of April 23, Ubisoft said 'coming soon' to mobile and PC.And, I'm here for it!TGC's and NFTs certainly feel made for each other. ๐As a kid who grew up on […]
Monopoly Go! just did what few mobile games ever could: rake in $5 billion in under two years. Itโs the fastest a mobile title has ever reached that milestone, putting it in the elite club with Genshin Impact, Pokรฉmon Go, […]
A Strategic Power Play Liftoff, the AI-powered engine behind some of the mobile app economyโs fastest-growing names, just secured a new ally in its ascent: General Atlantic. The global investment giant has acquired a minority stake from Blackstone, who remains […]
๐๐ข๐ฅ๐๐๐ง ๐ง๐๐ ๐ฏ๐ฌ%โ๐๐ฅ๐๐ก๐ ๐๐๐๐ ๐๐๐๐ ๐๐ข๐ฅ ๐ฅ๐๐๐ ๐ ๐ข๐๐๐๐ ๐๐ก๐ก๐ข๐ฉ๐๐ง๐๐ข๐ก Blake Robbins and Mitch Lasky argue in Gamecraft Ep.18, "The Mobile Gaming Duopoly," that Apple and Google have squeezed innovation out of mobile gaming. Mobile innovation hasn't vanished; instead, it has […]
If you are reading this article, you likely have experience creating match-3 levels, or perhaps you are just starting your journey, or simply trying to understand how it works. I will try to make it interesting for everyone. It's important […]
๐จ EMERGENCY EPISODE๐จ Game over, Apple? What you need to know & do NOW! This ruling could unlock 50%+ of iOS revenue via web for every game! ๐ Historically, only the biggest players like Playtika, Scopely, and Moon Active could […]
Screwdom โ The Top Grossing Game In The Screw Puzzle Genre ๐ฅ In our new Hybridcasual report for Q1 2025, we shared that Puzzle games are dominating the market, with Screw Puzzles accounting for 20% of total Hypercasual Puzzles IAP […]
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