Game over, Apple? Unlock 50% of iOS revenue via web for every game!

🚨 EMERGENCY EPISODE🚨 Game over, Apple? What you need to know & do NOW! This ruling could unlock 50%+ of iOS revenue via web for every game! 👇

Historically, only the biggest players like Playtika, Scopely, and Moon Active could justify the investment in web stores — using concierge programs, retargeting, and even shipping iPads to VIPs to get around Apple’s restrictions.

Now, even small studios can tap into:

Higher LTV from off-platform purchases

Lower transaction fees (vs. Apple’s 30%)

Direct player relationships (email capture, re-engagement, bundling)

This ruling dramatically lowers the barrier to entry. If you’re not rethinking your monetization funnel today, you’re likely giving away 30% of your profits for no reason.

The Numbers That Matter

Before the ruling, best-in-class midcore games saw 40–50% of revenue via web after years of investment

Casual games managed 20–25% at best

Now, with direct promotion allowed, any game could hit 50% web revenue with proper messaging and value placement

Let that sink in.