#Marketing

CPI kills 93+% of mobile games.13 Creative Video Insights --> Lower your CPI with these: (Also check Bitesize 13!) Creating CREATIVE creatives, is a science! 👩‍🔬 👨‍🔬 "Someone quote me on this."Here are 13 Personal Insights:1- Early game creatives should be actual gameplay:--> a Iteration of mid long level gameplay.--> b Fast complete on an early level. 2- Majority of videos fail to communicate players:--> a Check your avg view on your creatives.--> b Impress within few seconds.--> c Colors and Movements are all you need.3- Fail videos comes with different variations:--> a Too complex to solve.--> b Obvious solution, still cant do it.--> c Absolute non-sense.4- Real Life mix with gameplay usually works:--> a They are unreliable long term.--> b CTR needs to be checked every 12 hrs.PS: IF you are constantly getting 3-5 dollars, you are not alone, […]

🛒 Make ANY purchase and get rewarded? Saw this “Shopping Craze” screen in Fish of Fortune and loved how clear and generous it feels. No tiers. No complexity. Just 'buy anything' and get bonus rewards.It’s a smart nudge — especially for hesitant spenders who might just need that extra push.Quick, colorful, and straight to the point.

What I truly admire about Playrix’s games is their innovative approach to monetization and retention. Let's explore the event that led to fantastic 📈 results according to Sensor Tower data:+32.3% 𝐑𝐞𝐯𝐞𝐧𝐮𝐞+44.4% 𝐀𝐑𝐏𝐏𝐔+13% 𝐃𝐚𝐢𝐥𝐲 𝐒𝐞𝐬𝐬𝐢𝐨𝐧𝐬+16.6% 𝐃𝐚𝐢𝐥𝐲 𝐓𝐢𝐦𝐞 𝐒𝐩𝐞𝐧𝐭 Over the past two years, Fishdom has introduced long-term meta-events that run for nearly a month. These aren’t just side content—they’re strategic systems with independent mechanics layered over the core gameplay, keeping players engaged on multiple levels.🔍 On the Playliner calendar below, you can see two examples: One with a Merge mechanicOne with an Expedition mechanicLet’s dive deeper into the 𝐄𝐱𝐩𝐞𝐝𝐢𝐭𝐢𝐨𝐧 𝐄𝐯𝐞𝐧𝐭—especially how it evolved in 2024 with the introduction of the 𝐆𝐞𝐦𝐬𝐭𝐨𝐧𝐞 𝐓𝐫𝐚𝐢𝐥 𝐦𝐢𝐥𝐞𝐬𝐭𝐨𝐧𝐞 𝐞𝐯𝐞𝐧𝐭.🗺️ Expedition is an exploration event with its own map, storyline, and energy system. Players explore, clear obstacles, collect resources, and help characters progress.💎 Gemstone Trail runs alongside […]

The fastest-growing mobile games of 2025 (some of these numbers are insane)Here’s who’s topping the charts so far this year:🧩 Puzzle• Sort Puzzle (Rollic Games) – +15,805,000% 🟢• Screwdom (iKame) – +597%• Knit Out (Rollic Games) – +1,580,500% 🟢⚔️ RPG• 英雄没有闪 – +177,329,100% 🟢• Chiikawa Pocket (Applibot) – +118,676,700% 🟢• 마비노기 모바일 (NEXON) – +404,149,000% 🟢🕹️ Arcade• Idle Weapon Shop (HOT GAMES) – +48,159,200% 🟢• Fancy Hole (Tuan Anh Nguyen) – +39,583,600% 🟢• Chainsaw Juice King (SayGames) – +283%🏗️ Simulation• I Am Cat (Estoty) – +956,613,000% 🟢• Good Coffee, Great Coffee (TapBlaze) – +894,890,100% 🟢• Dreamy Room (ABI Games) – +706,464,400% 🟢🧠 Strategy• DC: Dark Legion (FunPlus) – +310,723,300% 🟢• Kingshot (Diandian) – +302,210,800% 🟢• 엉망 특공대 - 8282회 뽑기 증정 (Kingnet) – +7,335,000% 🟢🎯 Shooter• Armor Attack (Kek) – +159%• Arena Breakout (VNGGames) – +27%• Delta Force (Tencent) – […]

Hit games aren’t born from just ideas! They scale with relentless data-driven creative decisions over time. Top Casual games of 2024!Let's check 5 things:1- Market is growing rapidly,2- Live ops matter more than ever,3- Long term retention drives IAP revenue,4- Puzzles still offer the best sticky mechanics,5- Player segmentation boosts profits significantly.

Screwdom — The Top Grossing Game In The Screw Puzzle Genre 🔥 In our new Hybridcasual report for Q1 2025, we shared that Puzzle games are dominating the market, with Screw Puzzles accounting for 20% of total Hypercasual Puzzles IAP Revenue 🧩Screwdom is already leading the subgenre — and this is just the beginning. In April 2025 alone, it earned $6.7M — almost twice as much as in Q1 2025 🚀Part of the success goes to iKame Global experience — they already have 9 Screw Puzzle titles in their portfolio 👑But what truly sets Screwdom apart is its leap from 2D to 3D. This shift makes gameplay more tactile and challenging — rotating the camera adds spatial depth, making every move count 🔩