#Marketing

Color Block Jam is the most successful new puzzle in 2025. • $44M lifetime revenue• 33M downloads• +17,000% growthSo what’s the game?A colorful 3D puzzle in the block & slide subgenre.• Move blocks to their matching exits• Blocks block each other (pun intended)• Limited time, logic-based challenges• Swipe or drag-and-drop controlsIt’s like LEGO meets logic meets urgency.What makes it work?1. Onboarding is light. Just a quick tutorial. Then it’s all player-led discovery.2. Progression is smart. 12 intro levels, then menu loop, regular new mechanics, harder levels.3. Monetization blends ads + in-apps: • Watch ads to earn coins • Spend coins on boosters • Buy infinite lives, coins, and boostersPopular boosters include:• Freeze Time• Hammer• Vacuum• +20s post-boosterThis game competes with big names:• Farm Jam (animals)• Traffic Escape (cars)• Block Blast (Tetris-style)But stands out with minimal UI, 3D clarity, and spatial […]

Working on a mobile game but concerned about revenue? These 8 new casual games figured In App Purchases, so can you! Daily IAP Revenue climbs up to $14.000!These games are released recently.Puzzles, arcade idles and sports.They are all generating IAP revenue by day.While Australia 🇦🇺 is leading this list,We see strong presence of Vietnam 🇻🇳 .Start checking them out,List things that could benefit your game.✅ Core Gameplay Loop✅ Player Journey✅ Monetization Options✅ Theme, Art etc. Learn from what works,Benefit your game..PS: Yea they are not making big money but they hint ⚠️ how to earn IAP Revenue on a small scale with a newly released game, which is really, absolutely VALUABLE.

Merge Fellas: No More Fruits—Merge Memes Instead 😄 Over the past two weeks, we spotted a new Simple Merge-2 puzzle rising fast in the Top Trending — Merge FellasOn May 10, the game peaked at 788k daily installs, less than two weeks after almost zero downloads number 🤯Merge Fellas is a fresh reinterpretation of the Suika Game — the once-viral console title where players merged fruits to create the ultimate watermelon 🍉We’ve seen plenty of mobile versions inspired by Suika (like Fruit Merge), but Merge Fellas stands out by swapping fruit for memes: think cute animals, capybaras, and yes — Italian Brainrot 🦈👟🏖️ While the spike is already cooling off a week later, let’s see if this pop-culture twist on a familiar mechanic can hold its ground against the visuals we’ve gotten used to 😉

NEW GAMES ON THE RISE# 2 WEEK, MAY, 2025 Hi, mobile gaming fanatics! 🤩 📲I am returning this week with our helpful list of “New Games on the rise”.Here I bring you titles debuting at the top of the charts. 📈👇 Below are my highlights from last week. 👇➡️ Last Tuesday, I published a brief report on the new mega-trend in social media, Italian Brainrot. 🇮🇹 🧠 According to my research, mobile games inspired by Italian Brainrot have accumulated more than 30MM downloads in just a few weeks, mostly organic installs. 🤯➡️ The big publisher Supersonic from Unity has started growing another hybrid casual title. “Car Screw Escape” mixes the mechanics of Sort & Jam with Screw Puzzle 3D. 🚐 🔩 Alongside “Screw Master”, “Car Screw” is the publisher's second hit Screw Puzzle.➡️ The big publisher Supercent has started growing […]