#Marketing

🚨 TikTok has changed the iOS campaign setup 🚨 Today, I noticed a new option when creating an iOS campaign on TikTok: you can now enable or disable SKAN attribution.This is essentially the same approach Meta uses with AEM, but TikTok still gives you the option to activate SKAN attribution so you can view SKAN data directly in the dashboard (something that you can also do with Meta but not in TikTok if you disable this option)The question is: What signals are the campaigns using now? Previously, you couldn't disable SKAN when ADC was enabled so I assumed the campaigns were still relying on SKAN signals for optimization. But now, it looks like TikTok has taken things a step further. It appears the algorithm is ready to optimize based on probabilistic signal attribution only.Time to test!

Lands of Jail making 🤑 $𝟮𝟱𝟬𝗸/𝗱𝗮𝘆, a Chinese-built 4X survival-sim mashup that combines Frozen City onboarding, Whiteout Survival progression, and King Shot-style map layering 👇 All dressed in prison jumpsuits, toy factories, and riot suppression mechanics. 𝗕𝘂𝗶𝗹𝘁 𝗯𝘆 𝗖𝗵𝗶𝗻𝗲𝘀𝗲 𝘀𝘁𝘂𝗱𝗶𝗼 𝗲𝗪𝗼𝗿𝗹𝗱, 𝗶𝘁 𝗺𝗶𝘅𝗲𝘀:Frozen City-style idle onboardingHardcore 4X warfareSaga events, riots, gacha, and Discord-forced alliance spamA prison toy factory (yes, really)And some of the most absurd AI-generated creatives on mobile𝗬𝗼𝘂 𝘄𝗶𝗹𝗹 𝗹𝗲𝗮𝗿𝗻: What’s working in monetization, pacing, and theme alignmentWhy KingShot might be its closest cousinWhere the game borrows from Whiteout Survival, and where it improvesHow creative strategy blends GTA, toilet humor, AI anime, and frozen family failsWhy this might be the next 4X template other Chinese devs will clone. https://www.youtube.com/watch?v=k-r2MT16zlc&ab_channel=two%26ahalfgamers

TOP 10 HYBRID CASUAL# 3 WEEK, MAY, 2025 Hey Hybrid Maniacs! 😜The newcomer to the Top 10 list in the third week of May is “Epic Plane Evolution”. 💫Published by Voodoo and developed by Walk Talk with Heseri Games, “Epic” is an arcade flight simulator with a typical clicker economy.This blend makes requests for video rewards go through the roof. 📈💵With an easy hyper-style mechanic, “Epic” makes players want to see the whole plane. ✈️This drives monetization. 💰My proudest moment. 🤩💖 I mentioned “Epic Plane Evolution” in my Releases and Transfers List for the fifth week of September 2024. 💝Other highlights.“Kingdom Clash” comes back to the list. ⚔️🔛It’s an excellent strategy game published by Azur with a deep meta.Last but not least, “Screwdom” jumped to second place for the first time.Yes, Screw Puzzles are still on fire! 🔩 🔥Don't want […]

F2P mobile game publisher: "Any actionables from Epic v. Apple ruling(s) to consider NOW (Q2)?" 🤠 𝗧𝗟𝗗𝗥: 𝗔𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲𝘀• For US users, you can 𝘭𝘪𝘯𝘬-𝘰𝘶𝘵 '𝘣𝘶𝘺 𝘯𝘰𝘸' 𝘣𝘶𝘵𝘵𝘰𝘯𝘴 𝘵𝘰 𝘸𝘦𝘣❗• You can do this 𝘱𝘦𝘳 𝘱𝘳𝘰𝘥𝘶𝘤𝘵• So the 'shop' can still be native, in-App UI• E.g. see XSolla's new 'Buy Button' (pictured, rel. May5)🧑‍⚖️ 𝗧𝗵𝗲 𝗿𝘂𝗹𝗶𝗻𝗴:• iOS apps can include ext. payment links• Apple can't collect 27% 🙄 of web-based revenue• Apple has appealed, but must comply for now...📍 𝗔𝗽𝗽𝗹𝗶𝗲𝘀 𝘁𝗼:• U.S.-based players only (for now). • Other countries = biz as usual.Note that Apple's popup conf. still required: "You are about to leave and go to an external website."That said, pretty cool! 🤠

Century Games's Kingshot just passed $1 Mil. a day 🤑 in revenue in less than 3 months from launch, scaling downloads to 200K a day. Do you know on which game it based its onboarding? 🕵 There is a Steam PC game called Thronefall, by a tiny indie studio called Grizzly Games 🐻. Released for $12,99 in October 2024, to a great player reception, currently having nearly 20K reviews with 96% positive rating. It sold around 600K units for $4.1 Mil. revenue. Currently it gets around 500 daily active players. Its a Tower Defense, where you control you King in order to build your base during the day, steer your forces and defend against enemies during the night. So what happened here???Because in the current 4X market, where the big players are all up to standard from product perspective, the […]