Background
  • arrow_back Home
  • keyboard_arrow_right#Marketing

#Marketing

trending_flat

Solitaire Grand Harvest: Leading The Solitaire Tripeaks Pack with $1B Revenue

Solitaire Grand Harvest: Leading The Solitaire Tripeaks Pack with $1B Revenue ⭐️ Solitaire Grand Harvest continues to dominate the Solitaire TriPeaks market, holding 67% of total revenue in 2024💰 After surpassing Tiki Solitaire TriPeaks in 2019, it now leads by 75% in 2024 revenue 🚀 Supertreat, the studio behind Solitaire Grand Harvest, was acquired by Playtika in 2019 💼Once again, they’ve proven their skill in scaling acquisitions, with Solitaire Grand Harvest’s annual revenue going up from $22M in 2018 to $213M in 2024 🧐👉 Explore the genre leader

trending_flat

Retention Radar 2025 Report

Shout out to Aarki and their new Retention Radar Report that I stumbled across. My key highlights there: • Retention Decline in Casual Games: Casual titles saw a drop in D30 retention rates, reflecting shifting user engagement and the growing challenge of sustaining player interest over time. • Rewarded Ads Continue to Dominate: Rewarded video ads outperform other formats, delivering both high retention and revenue impact, especially in Tier 2/3 regions where conversion to paying player (IAP) is harder. • Regional Monetization Differences: Emerging markets see a higher dependence on ad monetization versus in-app purchases, emphasizing the need for flexible monetization models across regions, this includes eCPM’s and localised IAP pricings. • RPGs Lead in Long-Term Retention (No Sh*t): Strategy and RPG games show the strongest long-term retention rates (D30 and beyond), highlighting the importance of deep, immersive gameplay and […]

trending_flat

Mobile Gaming Today: 46

Hola Fam ☃️ Just published our Podcast with Matej, was a big FUN! Bon appetiiit 🦄 Mobile Marketing » Top 10 Gaming Publishers in IAP Revenue in 2024 🚀 1287326723 new AI tools every day! 🤝 Power of Partnership: Mobile Gaming Collaborations ⚠️ Careful with the new adROAS campaigns in Meta! 🔮 The Future of F2P Games & Hybrid Monetization 🐋 How to Monetize Whales Through Milestone Events 🌍 Monetization in emerging markets presents a significant challenge. 🎮 Tracking Game Releases & Transfers 🔥 Screw Master 3D: Hybrid Casual is on Fire 🏆 Top 10 Tripeaks Solitaire Games Industry Highlights » Türkiye: Rising Gaming Empire’s 5-Year 🧩 Why Some Puzzle Games are More Addicting? 🇻🇳 Vietnam’s Gaming Ecosystem & Regulatory Changes 📉 Take-Two Gaming Report: Losses Increased by 36% 🚨 Apple Faces Investigation in China Over Monopoly 📊 MTG posts […]

trending_flat

10 HOT Puzzle Games of 2025

I listed 10 HOT Puzzle games of 2025, and here is the reasoning behind the heat: 🔥 This custom-made list is pretty straightforward. Any puzzle game released in 2024, and if it's still scaling in 2025? To measure this accurately, the trick is to set 🗺️ Download Geography and see if they are actuallySetting UA campaigns with higher budgets. 💰 Keywords are obvious: 🍫 Block Puzzle, 🚌 Bus Theme, 🎨 Color Sort,What to do with this? 📆 Plan your next game,▶️ Play, deconstruct these,🪄 Design a creative iteration.

trending_flat

Valve Bans In-Game Ads: A Bold Move

Valve Bans In-Game Ads: A Bold Move Valve corporation has updated its policy to strictly ban in-game ads as a monetization strategy for developers. While this may please gaming purists, I see some challenges this could create for developers and the industry overall.Key Impacts: • Economic Limitations for Developers: Removing ads as a potential revenue stream limits options for developers, particularly those working with F2P models or small-scale projects. • Reduced Accessibility for Tier 2/3 Regions: Ads often help monetize players in regions where spending on microtransactions is less common, making this a missed opportunity. • Missed Potential with Intrinsic Ads: Brand integrations (e.g., seeing Coca-Cola ads on a racetrack) can enhance immersion without breaking gameplay, yet Valve’s stance cuts off this possibility.While I understand Valve’s decision aligns with its audience and focus on premium experiences, this move underscores the […]

trending_flat

The Power of Partnership: Mobile Gaming Collaborations

Welcome back to The Power of Partnership, where we explore the latest and most exciting collaborations in mobile gaming. This month, we’re diving into partnerships that bring fresh content, unique experiences, and even real-world impact to players. From nostalgic crossovers to innovative sustainability efforts, these collaborations continue to push the boundaries of what’s possible in mobile gaming. Stumble Guys x Care Bears Love is in the air in Stumble Guys as the game partners with the iconic Care Bears™ to bring a heartwarming splash of color to the Stumbleverse. Launching on February 14, this Valentine’s Day-themed collaboration introduces five Care Bear skins, one victory animation, and two emotes, ensuring players can spread kindness while stumbling their way to victory. Jake Bales, SVP & GM for Stumble Guys, shared his excitement about the collaboration: "What better way to celebrate Valentine’s season […]

trending_flat

Super Bowl Mobile Game Commercials

$8M for 30 seconds, mobile games used to fight for a Super Bowl ad spot. Why are they gone? 🏈 Today, the NFL Championship features on ESPN:Philadelphia Eagles vs Kansas City Chiefs.🎬 Around 80 top-tier commercials will air,setting the benchmark for TV advertising as usual.The world’s biggest brands show their creativity💰 and their market dominance, on this stage.Top of that, you know:Mobile Games is almost a $100B industry,🇺🇸 and U.S. alone generates 1B+ downloads/year.So, what’s the issue? Why no games advertised?Wouldn’t this be a prime opportunity?Not exactly.With user acquisition costing arm and a leg,every ad dollar spent needing to be justified.Studios rely on high-precision digital ads 🎯,where every click, install, and purchase is tracked.They can’t do that on TV. Super Bowl ads may offer massive reach, but theylack the tracking and direct response impact.It’s not about the cost, it’s about […]

trending_flat

Tracking Game Releases & Transfers

TRACKING RELEASES & TRANSFERS# 5 WEEK, JANUARY, 2025 Hi Mobile Gaming Friends! 😍Today I bring you another edition of our…💫 Tracking Releases & Transfers 💫This one brings releases and transfers to big publisher accounts from the 27th of January to the 2nd of February.I've found 17 titles. 💪🔎I highlight 3️⃣ of them.✅ “Gear Fight!” by Voodoo & Eternal StudioThe big French publisher 🇫🇷 has launched another innovative title.“Gear Fight!” is a split-screen Roguelike (similar to another Voodoo hit, 'Cup Heroes' $10MM IAP revenue) with Idle mechanics using gear pieces (“Gear Clicker” 10MM downl.). ⚙️With a prehistoric theme, the game has a tasty dash of humor.Developed by Eternal Studio, "Gear Fight!" was transferred to Voodoo's account on January 31st. 🗓️✅ “Gang Up” by RollicThe big Turkish publisher 🇹🇷 keeps pushing ahead with the development of Hybridcasual Runners.“Gang Up” is a Shooter […]

trending_flat

Brutally Honest #150

Hey, FAM! What’s up? 🥃 Drink talk Back in action from a vacation! Just came back from Maldives! Took that time off to record an album. Yes, absurd. But we released an album. Quest for a Half Gamer. Give it a listen! And most important: Bonus! 🦩Tip of the week People often ask how to get low CPIs in any ad platform Finding a low CPI is like trying to catch a Legendary Pokémon in the wild; it requires strategy, patience, and a sprinkle of luck! Here are the keys to help you snag those installs without emptying your wallet: Targeting: Get those audiences dialed in! Use customer segmentation and target specific demographics to reach those users who are more likely to install your app—like finding the right squad for your Fortnite team! Creative Assets: the magic of eye-catching ad […]

trending_flat

King’s New Game: Candy Crush Solitaire

Candy Crush meets Solitaire! 🎉 King just dropped Candy Crush Solitaire—their first new game in five years! It’s a fresh spin on the classic TriPeaks Solitaire, packed with Candy Crush magic—power-ups, boosters, and even a hold slot for extra strategy. 🌟 What’s new?✅ Familiar Candy Crush elements like Color Bombs, lollipop hammers & jelly bears 🍬✅ Strategic gameplay with a hold slot for extra moves 🎯✅ A rewarding Sweet Journey where players collect postcards from places like Paris & Japan ✈️ 🃏 Why solitaire?Casual card games are booming! Candy Crush Solitaire keeps it relaxing yet strategic, blending satisfying progression with endless replayability. 💡 Built for the long runKing is rolling out regular updates, seasonal events, and new levels—so there’s always something fresh to dive into! Here's what we hear from Oriol Canudas, General Manager, New Games at King: 🚀 Exciting […]

trending_flat

Top Mobile Game Publishers Worldwide

Game devs! You build, you grind, you launch, yetsuccess is nowhere to be found. Familiar? User Acquisition costs too much,Game just can not scale in downloads,Keeping a profitable player retention is a struggle.Game Developers work HARD!Sometimes, they work day and night,Until even a cup of coffee can’t keep them going.So what’s the matter?Hard work is often mistaken for working too long.And at some point, It becomes inefficient,ineffective and even misleading…They lose sight of working smart;Failing to focus their precious time,on the right areas of development.Remember working hard comes in many forms.And success is not only just about the effort.It’s about when and where you put it…Cheers to all hard working studios out there!

trending_flat

7-Step Mobile Game Prototyping Framework

7-Step Mobile Game Prototyping Framework 𝟭. 𝗔𝗻𝗮𝗹𝘆𝘇𝗲 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁 🎯• Research genres successful for newcomers. • Focus on those with steady year-over-year growth. • Target markets where a few big players don’t dominate. 𝟮. 𝗖𝗿𝗲𝗮𝘁𝗲 𝗮𝗻 𝗶𝗱𝗲𝗮 💡 • Define your core gameplay mechanics. • Establish a Unique Selling Proposition (USP). • Learn from top-performing games and adapt their best practices. 𝟯. 𝗚𝗮𝘁𝗵𝗲𝗿 𝗮 𝘁𝗲𝗮𝗺 🤝 • Start small: 3–5 skilled individuals (or outsource). • Prioritize multidisciplinary skills (design, programming, marketing). • Ensure the team’s passion aligns with your game’s vision. 𝟰. 𝗦𝗲𝘁 𝗞𝗣𝗜𝘀 𝗮𝗻𝗱 𝗿𝗼𝗮𝗱𝗺𝗮𝗽 🛣️ • Plan a short development cycle (2–3 months for a prototype). • Define measurable KPIs like CPI, retention, and tutorial completion. • Use milestones to track progress and adjust as needed. 𝟱. 𝗗𝗲𝘃𝗲𝗹𝗼𝗽 𝗮 𝗽𝗿𝗼𝘁𝗼𝘁𝘆𝗽𝗲 🎮 • Focus on the core gameplay loop, […]

Login to enjoy full advantages

Please login or subscribe to continue.

Go Premium!

Enjoy the full advantage of the premium access.

Stop following

Unfollow Cancel

Cancel subscription

Are you sure you want to cancel your subscription? You will lose your Premium access and stored playlists.

Go back Confirm cancellation