#Marketing

5 typical old vs new generation of mobile publisher mindset on the new production for game devs (4 will surprise you) : As an ex big publisher professional myself,I listed 5 things to help you understand.Old - 1Puzzles are high CPI, don't do it.New - 1Puzzles are high retention, go ahead! Old 2 We need the game yesterday, rush!New 2Take your time till its actually playable.Old - 3Let's randomly generate 100 cpi videos.New - 3Strategically align 4 selected creative videos.Old - 4Levels don't matter, produceral generated works.New - 4Level design above all, craft it carefully.Old - 5We will let you know what works so you do it.New -5Watch the market and innovate on your own, as well.Carefully follow your competitors andInnovate on your own pace,Create your next hit!Bite Size Puzzle 18 with 6 new puzzle gamesTo watch, play and learn […]

Review Radar #8 📡 is back with 15 games that we already covered on the two & a half gamers podcast in last 3 months, as we keep them on our "radar" 😅. Get the latest status updates from big names such as RiverGame, Century Games, tap4fun, Habby, Dream Games, KRAFTON Inc., Grand Games, Hungry Studio, Rollic, King 😎. So the winner's 🏆 bracket -Triple match continues to scale on amazingly high revenue 🤑 per download, with its new casual approach to hidden object. Dark War Survival is scaling up as expected of Rivergame's new 4X games. Royal Kingdom is going bananas after one of the biggest celebrity campaigns in mobile gaming 👀. Block Blast is still hitting new record heights with its download volumes, 31,4 Mil. for the last 30 days 😱. Both Goods Puzzle, Blossom Sort and Magic […]

TOP 10 HYBRID CASUAL# 5 WEEK, MAY, 2025 Hi, Hybrid Maniacs! 😜The newcomer to the Top 10 list in the fifth week of May is “Knit Out”. 💫Published by Rollic and developed by SuperBlast, “Knit” is a clever sort jam puzzle.Instead of cars and trucks, the Turkish giant's 🇹🇷 new hit uses bobbins as containers.This means the items don't have to be unitary, like dolls, but have a variable amount of thread 🧶, making the gameplay more complex.It brings a freshness to the sub-genre.My proudest moment. 🤩💖 I mentioned “Knit Out” in my Releases and Transfers List for the first half of March. 💝Let's list the top 10 hybrid casual games by revenue from the 26th of May to the 1st of June.🥇- “Color Block Jam” by Rollic & Gybe Games.🥈- “Screwdom” by Zego Studio (iKame Global).🥉- “All In Hole” […]

10 video tutorials on mobile game monetization: 1. What Makes a Great In-Game Shop? 2. Why Modern Games Can’t Quit Microtransactions3. Choice Architecture: Manipulation for Fun and Profit4. How to Make Money from Your Game in 20255. Let’s Go Whaling: Monetizing F2P Mobile Players6. Mastering F2P Cosmetics Monetization7. Genshin Impact’s Bizarre Monetization Model8. How Free Games Trick You Into Spending9. Hybrid Gamers: UA & Monetization Strategies10. Basics of F2P Game Economy Design

Game Shop best practices in Dice Dreams As I'm writing the book on Game Shops in f2p mobile games, I check many top games for best practices. And for bad ones, too.Let's see, show many of them are presented in Dice Dreams' game shop:✅ General list, divided into sections. No tabs or bookmarks. You have to scroll it all through.✅ Top section is for bundles and offers. They are the first thing you will see there, no chance to miss.✅ Labels, such as Best Value or Most Popular. The first one motivates shifting towards higher check by using common sense. The second one is tapping into community driven decisions ("so should I").✅ Resource panel on top. You will always know how much you have, so you spend carefully.✅ Both resource sections contain 6 packs, with the same price points. Familiar […]