#Marketing

Sharks are getting eaten by All in Hole! 🦈🕳️ Homa's latest hit made over $8M in IAP revenue in March 2025 alone!But even more impressively, it’s reshaping the entire Eat & Grow subgenre.I checked AppMagic: among 21 new releases in 2025, only 2 feature sharks. The other 19? Holes.You’ll spot the same shift in the top-grossing chart — sharks are falling out of the top 10, all because of the holes.How did All in Hole pull it off?It built on an ultra-addictive, player-first core (as Homa always does) — and layered it with best-in-class casual and hybridcasual monetization systems.Want the full story?We’ve just published a deep dive on hybridcasual games in Q1 2025 — and All in Hole gets the spotlight it deserves.

Colors in Ads = Emotions in Action 🎨 Colors aren’t just a design choice, they’re a psychological trigger.I’ve been exploring how color impacts performance in ads, based on Player Motivations.📊 Around 𝟴𝟱–𝟵𝟬% 𝗼𝗳 𝗳𝗶𝗿𝘀𝘁 𝗶𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀 are based on color. So what if we mapped Player Motivations to Color Psychology and used that to guide ad design?𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝗜 𝗱𝗶𝗱: – Used 𝗖𝗵𝗮𝘁𝗚𝗣𝗧 to generate a matrix of colors per Motivation. – Built a Spider chart to map different emotional tones. – Created color palettes to 𝗔/𝗕 𝘁𝗲𝘀𝘁 Static Banners.Trigger the right Player Motivation for your Ad and start testing, examples below 👇

Top 10 Gaming Publishers by Tier-1 West Revenue in Q1 2025 👑 We couldn’t leave you without a Q1 wrap-up, so today, let’s look at how publishers performed this quarter.There’s an indisputable growth leader: Funfly, boosting its quarterly revenue by 223% compared to Q1 2024 (YoY) and 27% compared to Q4 2024 (QoQ) — mostly thanks to Last War: Survival, still climbing toward its peak!Next fast climber is Diandian Interactive, up 58% YoY and 31% QoQ. As you already know, the main driver here is Whiteout Survival ❄️Another success story is Dream Games, ranked №2 in the top, with quarterly revenue up 39% YoY and 22% QoQ. Royal Match peaked again in March 🥳While Scopely keeps leading the pack, 23% ahead of the №2, its quarterly revenue dropped 48% YoY and 25% QoQ.Will Monopoly Go! bounce back, or are we […]

In June 2024, Scopely's Monopoly Go introduced "Tycoon Racers," Team-based event that delivered extraordinary results: a 48.8% revenue increase and a 71% jump in Average Revenue Per Daily Active User, according to Sensor Tower data. This marks the second consecutive year a Monopoly Go event has ranked among the top five monetization events in mobile gaming.What made it work? Building on the success of their 2023 "Baking Partners" event, the team enhanced:✅ 𝐓𝐞𝐚𝐦 𝐝𝐲𝐧𝐚𝐦𝐢𝐜𝐬 - expanding from pairs to teams, creating stronger social obligations✅ 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐞𝐥𝐞𝐦𝐞𝐧𝐭𝐬 - introducing real-time competition against other teams✅ 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐜𝐲𝐜𝐥𝐞𝐬 - breaking into shorter tournaments requiring daily participation✅ 𝐑𝐞𝐰𝐚𝐫𝐝 𝐩𝐬𝐲𝐜𝐡𝐨𝐥𝐨𝐠𝐲 - implementing choice-based rewards with higher perceived value✅ 𝐀𝐧𝐭𝐢𝐜𝐢𝐩𝐚𝐭𝐢𝐨𝐧 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 - allowing resource collection before events beginThe evolution from "Baking Partners" to "Tycoon Racers" demonstrates how thoughtful enhancement of social mechanics, competition frameworks, and reward […]

I listed top 10 IAP monetization powered publishers because it actually defines the true hybrid casual strategy. List has been very similar for the past years.I have been describing the Hybrid Casual as:Long term strategy driven by Live Ops teams;rather than a game sub-genre or a design.Ability to increase IAP revenue is not only a talent:It"s data driven experience over time,And requires hard working live ops teams.While my list shows top publishers,We can absolutely break this down to each game,Which AppMagic made it very loud and clear.

Some puzzle genres are nearly impossible to break into. The top 5 games often take over 90% of the entire market.Here’s the full list of the most monopolized puzzle genres in 2025, ranked by how much of the market is controlled by just 5 games:𝟭. 𝗣𝗵𝘆𝘀𝗶𝗰𝘀 𝗣𝘂𝘇𝘇𝗹𝗲 – 𝟵𝟱% • $77M IAP revenue (2024) • Angry Birds still rules the roost. • Top games: https://lnkd.in/e7KJPFUR𝟮. 𝗖𝗵𝗮𝗶𝗻 𝗣𝘂𝘇𝘇𝗹𝗲 – 𝟵𝟯% • $152M in IAP • LINE: Disney Tsum Tsum leads the pack. • Top games: https://lnkd.in/edZNn3fY𝟯. 𝗠𝗮𝘁𝗰𝗵-𝟮 – 𝟵𝟮% • $539M in IAP • Toon Blast, Toy Blast, Angry Birds Dream Blast dominate. • Top games: https://lnkd.in/eQ9VeDfV𝟰. 𝗠𝗮𝘁𝗰𝗵 𝟯𝗗 – 𝟴𝟱% • $440M in IAP • Triple Match 3D and Happy Match Cafe™ hold their ground. • Top games: https://lnkd.in/eBv4fJaK𝟱. 𝗠𝗮𝘁𝗰𝗵-𝟯 𝗧𝗶𝗹𝗲 – 𝟴𝟮% • $138M in IAP • Tile Busters […]