Trends in Different Mobile Gaming Genres
What are the trends and opportunities in different mobile gaming genres after the first few months of 2025?
I did quite deep analysis (based on Sensor Tower data) and I am sharing part of it here.
In that data:
– each of the categories is presented with 2024 data (illustrating the growth from 2023 to 2024),
– and with 2025 data (illustrating the growth from Jan-April 2024 vs Jan-April 2025)
– Size of the bubble presents the in-app/subscriptions revenue (2025 is extrapolation from current data).
– iOS data from China is excluded (I do not see it relevant for 99.9% of developers)
– you can see the “journey” of specific genre in the last years.
Limitations of the analysis
– the data does not include web stores data
– for that reason especially core gaming genres will be a little underrepresented (as the web store data is higher in such genres).
Based on the data we can see that:
– iOS is heavily driven by casual genres (Casual, Puzzle, Card games have very strong data)
– Android data is improving slightly in many categories vs 2024
The Growth on iOS
Smaller Markets?
Core Gaming Genres?
