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Game Shop best practices in Royal Kingdom from Dream Games

Game Shop best practices in Royal Kingdom from Dream Games As I'm writing the book on Game Shops in f2p mobile games, I check many top games for best practices. And for bad ones, too.Let's see today, show many of them are presented in Royal Kingdom's game shop (and how it is different from Royal Match):✅ Shop again just called "Shop", which is obviously not too much creative.✅ Close button is not needed, because now it is accessed from the bottom menu. You can just swipe left to get out of it.✅ Coins counter is there, always good to know how rich I am.✅ Sections now have titles, and they are separating special offers from bundles. ✅ Offers come first, then bundles, so as many as possible players will see it. Visibility is the king. Robert? Richard? ✅ Sorting from […]

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Core Gameplay is King

Core Gameplay is King 𝟭. 𝗗𝗲𝗳𝗶𝗻𝗲 𝗰𝗼𝗿𝗲 𝗮𝗰𝘁𝗶𝗼𝗻𝘀 🎮 • Choose one crisp verb players will repeat nonstop • Make it feel fast, tactile, and satisfying even when nothing happens • Start simple, then layer timing and combos later𝗘𝘅𝗮𝗺𝗽𝗹𝗲𝘀:• Super Mario – jump / throw / capture• Call of Duty – aim / shoot / slide• Royal Match – swap / match / decorate𝟮. 𝗦𝗲𝘁 𝗼𝗯𝘀𝘁𝗮𝗰𝗹𝗲𝘀 ⚔️ • Obstacles give your verb meaning • Calibrate difficulty to stay in the flow zone • Telegraph danger clearly - no cheap surprises • Mix soft walls (time, resources) with hard walls (bosses, skill checks)𝗖𝗼𝗺𝗺𝗼𝗻 𝗼𝗯𝘀𝘁𝗮𝗰𝗹𝗲𝘀 👹• Time pressure• Enemy swarm• Limited lives• Precision jumps• Environmental hazards• Hidden info• Boss patterns 𝟯. 𝗟𝗮𝘆𝗲𝗿 𝘁𝗵𝗲 𝗴𝗼𝗮𝗹𝘀 🥇 • Short-term (seconds–minutes): instant rewards👉 Coins, XP, hit flashes • Mid-term (sessions–days): visible growth👉 Unlocks, new tools, […]

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Game designer isn’t just a job title.

Game designer isn't just a job title. It's a journey of evolving skills.From Junior to Senior, here's how a game designer grows:--- 𝗝𝘂𝗻𝗶𝗼𝗿 𝗟𝗲𝘃𝗲𝗹 ---Start with the foundations:• Core gameplay literacy – play widely, understand loops and pacing• Basic balancing – tweak difficulty, set reward rhythms• Documentation – write clear specs, map flowcharts• Prototyping – build, test, iterate• Collaboration – sync with art & engineeringYou're learning how games FEEL and how to make them real.--- 𝗠𝗶𝗱𝗱𝗹𝗲 𝗟𝗲𝘃𝗲𝗹 ---You start thinking deeper:• Analytics – query data, drive design changes with insights• UX/UI excellence – co-create flows, apply psychology• Production awareness – understand scope, risks, limitations• System design – design economies, improve using KPIs• Mentoring – guide juniors, share what you’ve learnedThis is where your impact multiplies.--- 𝗦𝗲𝗻𝗶𝗼𝗿 𝗟𝗲𝘃𝗲𝗹 ---Now, you lead:• Vision & pillars – define direction, align with business goals• […]

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Jobs in Mobile Gaming: June 7

⚡️ 1111 Jobs in Mobile Gaming 👉🏻 Data from Gamigion.com/jobs Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev Analytics Engineer Scopely 🇲🇽 Engineering Manager Scopely 🇲🇽 Executive Producer - External Development Scopely 🇨🇳 🇺🇸 Senior/Software Engineer Scopely 🇪🇸 Senior Analytics Engineer Scopely 🇪🇸 Senior Fullstack Engineer - Monopoly GO! Scopely 🇺🇸 Senior Analytic Engineer Scopely 🇲🇽 Sr Director of Engineering - Yahtzee with buddies Scopely 🇪🇸 Lead Platform Engineer Scopely 🇪🇸 Lead Client Engineer - Scrabble Scopely 🇪🇸 Senior Game Programmer, Brawl Stars Supercell 🇫🇮 Tools Programmer, mo.co Supercell 🇫🇮 Senior Software Engineer, Supercell ID Supercell 🇫🇮 Asset Pipeline Engineer, TNT Supercell 🇫🇮 Software Engineer Zynga 🇮🇳 Engineering Manager - Zynga Poker Zynga 🇺🇸 Engineering Manager - GOTL Zynga 🇨🇦 Technical Designer Moon Active 🇱🇷 Generative AI Engineer Spyke Games 🇹🇷 Unity […]

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Game Shop Best Practices: Royal Match from Dream Games

As I'm writing the book on Game Shops in f2p mobile games, I check many top games for best practices. And for bad ones, too.Let's see today, show many of them are presented in Royal Match's game shop:✅ Shop has a title, but just "Shop", which is obvious. Could have named it in some fun manner?✅ Close button is on its traditional place, no habits broken.✅ Coins counter is there, always good to know how broke I am.✅ Bundles come first, so as many as possible players will see it. Visibility is the king. Richard? Robert?✅ Mini-version of the Shop is shown first! That's great. No overwhelming for newbies.✅ Mini-version is showing price range $2-10, which is for casual spenders, not whales. Cozy cheap place, not scary at all.✅ Sorting from low to high prices. Same idea - carrying about […]

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HTML5 Gaming Gold Rush: Discord, Telegram, X & More

The huge potential for games on Discord, Telegram, and every platform with a browser. After years of false starts, HTML5 gaming is experiencing a stunning reversal—backed by GPU advances from the AI boom, 5G ubiquity, and platforms desperate to escape Apple and Google's grip. Playgama CEO Dmitry Kachmar reveals why major platforms from Discord to Telegram are racing to become gaming destinations and why, this time, the technology, economics, and timing finally align. Why this matters to you: The app store monopoly is cracking: Learn how to leverage alternative distribution before everyone else catches on Every social platform wants games NOW: Discord, Telegram, and others are creating massive new audiences hungry for content Lower CAC, instant distribution: Discover why HTML5 games can achieve profitability with traditional web marketing tactics Platform-specific insights: Critical design differences between Telegram's mobile-first and Discord's desktop-first […]

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Puzzle Insights #18

5 typical old vs new generation of mobile publisher mindset on the new production for game devs (4 will surprise you) : As an ex big publisher professional myself,I listed 5 things to help you understand.Old - 1Puzzles are high CPI, don't do it.New - 1Puzzles are high retention, go ahead! Old 2 We need the game yesterday, rush!New 2Take your time till its actually playable.Old - 3Let's randomly generate 100 cpi videos.New - 3Strategically align 4 selected creative videos.Old - 4Levels don't matter, produceral generated works.New - 4Level design above all, craft it carefully.Old - 5We will let you know what works so you do it.New -5Watch the market and innovate on your own, as well.Carefully follow your competitors andInnovate on your own pace,Create your next hit!Bite Size Puzzle 18 with 6 new puzzle gamesTo watch, play and learn […]

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Treasure Hunt Event Guide

Treasure Hunt Event Guide Here's a full breakdown of a treasure hunt event loop.❓ 𝗛𝗼𝘄 𝘁𝗼 𝗽𝗹𝗮𝘆? • Players dig on a grid to find hidden items. • They use tools earned by playing the core game. • The goal: uncover and collect all target items.🎯 𝗧𝗵𝗲 𝗰𝗼𝗿𝗲 𝗹𝗼𝗼𝗽:1. Earn pickaxes by beating core levels2. Enter the event via a home screen button3. Tap tiles to dig4. Reveal hidden objects or empty tiles5. Collect full items automatically6. Complete the grid → move to next stage7. Repeat until all stages are done🪓 𝗛𝗼𝘄 𝗽𝗹𝗮𝘆𝗲𝗿𝘀 𝗴𝗲𝘁 𝘁𝗼𝗼𝗹𝘀:• Linked to main game progress• Harder levels = more tools• Give a small starting amount to everyone🧱 𝗧𝗵𝗲 𝗱𝗶𝗴𝗴𝗶𝗻𝗴 𝗳𝗶𝗲𝗹𝗱:• A tiled grid covered with “soil”• Hidden items (e.g. gems) placed randomly• Items can be different sizes (2x1, 3x3, etc.)• Some tiles are empty• Dug […]

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Project Makeover’s New Summer Event Proves its Strategy Works

Project Makeover couldn’t start the summer better than by introducing a new collectible card album with a summer theme — ‘Summer Tale Cards’ 🃏🏝️⚙️ MechanicsEach album includes 24 sets of 8 cards with varying rarities. Cards can be earned by completing events, levels, via Cliques, offers, and passes. Completing sets and albums grants rewards like hard currency, unlimited lives, and more.⏳ Period Project Makeover launched its first album in summer 2024 and has since completed a full seasonal cycle with four releases. This year, the event returns— proof the mechanic performs well. ‘Summer Tale Cards’ will run for the three month of summer.✨ Effect 1️⃣ Randomized gacha keeps players engaged, while duplicates slow down content consumption.2️⃣ Cards tie into other events and level progress, boosting boosting short, mid and long-term motivation simultaneously. 3️⃣ Albums also encourage social interaction — players can […]

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Trends in Different Mobile Gaming Genres

What are the trends and opportunities in different mobile gaming genres after the first few months of 2025? I did quite deep analysis (based on Sensor Tower data) and I am sharing part of it here. In that data: - each of the categories is presented with 2024 data (illustrating the growth from 2023 to 2024), - and with 2025 data (illustrating the growth from Jan-April 2024 vs Jan-April 2025) - Size of the bubble presents the in-app/subscriptions revenue (2025 is extrapolation from current data). - iOS data from China is excluded (I do not see it relevant for 99.9% of developers) - you can see the "journey" of specific genre in the last years.Limitations of the analysis - the data does not include web stores data - for that reason especially core gaming genres will be a little underrepresented […]

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Review Radar #8 is back with 15 games!

Review Radar #8 📡 is back with 15 games that we already covered on the two & a half gamers podcast in last 3 months, as we keep them on our "radar" 😅. Get the latest status updates from big names such as RiverGame, Century Games, tap4fun, Habby, Dream Games, KRAFTON Inc., Grand Games, Hungry Studio, Rollic, King 😎. So the winner's 🏆 bracket -Triple match continues to scale on amazingly high revenue 🤑 per download, with its new casual approach to hidden object. Dark War Survival is scaling up as expected of Rivergame's new 4X games. Royal Kingdom is going bananas after one of the biggest celebrity campaigns in mobile gaming 👀. Block Blast is still hitting new record heights with its download volumes, 31,4 Mil. for the last 30 days 😱. Both Goods Puzzle, Blossom Sort and Magic […]

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TOP 10 Hybrid Casual now?

TOP 10 HYBRID CASUAL# 5 WEEK, MAY, 2025 Hi, Hybrid Maniacs! 😜The newcomer to the Top 10 list in the fifth week of May is “Knit Out”. 💫Published by Rollic and developed by SuperBlast, “Knit” is a clever sort jam puzzle.Instead of cars and trucks, the Turkish giant's 🇹🇷 new hit uses bobbins as containers.This means the items don't have to be unitary, like dolls, but have a variable amount of thread 🧶, making the gameplay more complex.It brings a freshness to the sub-genre.My proudest moment. 🤩💖 I mentioned “Knit Out” in my Releases and Transfers List for the first half of March. 💝Let's list the top 10 hybrid casual games by revenue from the 26th of May to the 1st of June.🥇- “Color Block Jam” by Rollic & Gybe Games.🥈- “Screwdom” by Zego Studio (iKame Global).🥉- “All In Hole” […]

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