Cake Sort’s x2 Rewarded Video Option
Cake Sort’s x2 Rewarded Video option After the daily login reward is a solid idea, easy extra rewards for players, more engagement for the game. Would you watch an ad for double rewards?
Journal
Monopoly GO makes $104M per month. Their 3.7K Ads Strategy?
🎲♟️ Monopoly Go is making $104M per month. Here’s what I saw in their 3.7k ads strategy 👇 🎯 Winning Ads Run for 30+ DaysMost of their Meta ads stay live for over a month, which means (for me) they’re betting more on branding than rapid iteration.👵📊 Older Players == More Spending PowerUnlike many mobile games, 40+ users make up a bigger share of their audience. And older players tend to spend more.🥐 France #1France gets the most ad impressions in Europe, which matches its high download ranking.📱 Google Play Gets More TrafficThey drive 64.5% of their traffic to Google Play vs. 35% to Apple. I am not sure why that is, honestly.🎥 Simple Ads Work (again)Their best-performing ad? No voiceover, just in-game animations and a catchy hook:✅ “Simple Tips to Get Rich!” (will also work in 100 years, I […]
Weekend LiveOps Events
🚀 Are you making the most out of weekends in your LiveOps strategy? Weekends are your LiveOps cheat code. Weekends bring the highest DAU, but many games still treat them like just another day.In this carousel, I’m sharing why weekend events are a must-have (and how to use them to boost both engagement and monetization — even mid-week!).
How does PvP counter play systems work?
Warning ☢️ Heavy Game Design post ahead 😁 How does PvP counterplay systems work? We already talked about the elemental system driving PvE games, but how about Player versus Player games? Again, similar to the elemental system, PvP counterplay systems can go from pretty straightforward (rock-paper-scissors ✂️) to some very advanced mechanics as faction and unit synergies, specific traits, direct immunity mechanics, and environment advantages. This system is powering some of the most biggest games on the market, such as Riot Games's League of Legends or Supercell's Clash Royale & Brawl Stars. Again, it is the hidden reason why you need to be able to master and, most importantly, collect or upgrade all or most of the characters in the game to stay competitive 😎. This takes much more skill than just playing with elemental affinities and throwing water dungeons […]
What’s Wrong With Vita Mahjong?
Want to know what's wrong with Vita Mahjong from Vita Studio? My wife got seriously hooked on this game, and I resisted for a while before giving it a try. Then I saw it ranked in the Top 15 Free Games on the App Store, and decided to run a poll—should I review it or not? Only one person voted yes, which felt odd… but I went ahead anyway. According to my wife, the game is overloaded with ads—which drives her crazy. But when I launched it for the first time, I saw zero ads. NONE. The gameplay was chill, familiar from other mahjong titles, and surprisingly soothing. And then I played for three hours straight. Can you imagine that kind of session for a mobile game? And again—not a single ad. There’s even a “No Ads” option in the […]
2 Growth Hacks by Supercell on Mo.co
2 actual growth hacks that worked to soft launch. Supercell’s newest game mo.co, and why it worked: Supercell used 2 super known tactics for soft launch1- Create mystery and curiosity with invite only play,2- Picked a popular social platform to announce it.1-> Invite only strategy worked because:Well, they are Supercell…There are no other big western mobile mmorpgthat can appeal to younger generation Z and Alpha. 2-> Linkedin Marketing Growth Hack:Linkedin notifies everyone on job changes,Many Supercell employees just did that..Linkedin has the most potential of paying players.So thats their soft launch strategy in a nutshell.And in my opinion, it’s not perfect, but it’s DIFFERENT.Not many companies can pull that off. Notify potential paying players: --> game industry audience <--Let them know their friends and familywho are also Gen Z and Gen AlphaAnd potentially paying players as well..As far as I […]
Top 10 March Releases by Revenue
Top 10 March Releases by Revenue 🔥 Remember last week when we showed how to spot top-performing new releases using Advanced Search? 😉Now it’s time to put that to work — let’s take a look at last month’s new gaming releases and how they performed in Tier-1 West!☑️ Just follow these steps:Apps → Advanced SearchRelease period → March 2025Tags → GamesGeography → Tier-1 West💥 A solid dose of inspiration — whether you’re building a product, crafting a UA strategy, or just staying sharp on market trends.And while the image shows just the top 10, there were over 3,000 new releases in total! This link takes you straight to the list.
How to Design a Core Game Loop
How to Design a Core Game Loop 1️⃣ Define the core actions • What does the player actually do? • Think exploration, combat, solving puzzles, collecting resources.2️⃣ Establish clear objectives • Give players something to strive for • Short-term: complete a level • Mid-term: unlock a new skill • Long-term: reach a top rank3️⃣ Provide meaningful feedback • Every action should feel good • Use sound, visuals, and numbers to create satisfying responses • Feedback reinforces mastery and progress4️⃣ Balance challenge and reward • Too easy? Boring • Too hard? Frustrating • The sweet spot keeps players in the zone5️⃣ Structure loops by timeframe • Moment-to-moment: basic actions like jumping or attacking • Minute-to-minute: clearing a room or finishing a short quest • Hour-to-hour: hitting key milestones like leveling up • Day-to-day: daily missions, global events, long-term goals6️⃣ Add psychological […]
Why Now Is the Worst Time to Launch a Match-3
For any team eyeing a sizable market, Match-3 has always been an incredibly tempting target. Puzzle games remain one of the biggest and most consistent genres on mobile, and within that space, Match-3 stands out as a true titan. Generating over 60% of puzzle IAP revenue and pulling in more than $5 billion last year, Match-3 has long held the promise of massive returns. It’s the kind of stat that makes even the most disciplined team think, “If we could just carve out 1% of this market…” That thinking has led so many teams into the grinder… Despite the genre’s enormous size, we haven’t seen a single new Match-3 title cross the $100M lifetime revenue mark in the West since Royal Match, which launched in 2020. Considering the scale of the market, that benchmark isn’t just fair, but it’s actually […]
Sort Games Monetization: Complete Guide
Hello and welcome back, everyone! Thank you for joining me for another genre exploration in our journey through the diverse world of mobile gaming monetization. If you missed our last discussion on the most utilized monetization strategies in merge games, be sure to check it out here. It's full of insights that might inspire your next big idea, regardless of the genre you're currently working on. Today, we're delving into the captivating world of sort games. While different from merge games, the principles of monetization remain universal and highly adaptable. So, let's uncover how this genre keeps players engaged and, more importantly, how it turns that engagement into revenue. Market Trends and Evolution in Sort Games Sort games have seen a massive surge in popularity over the past few years, evolving from ultra-casual tap experiences into deeper, more strategic titles […]
Captivating Mobile Video Ads in 4 Seconds
Mobile video ads' view rates reveal that attention starts dropping after just four seconds. Today, attention is advertising’s most valuable currency, making the hook—the opening of each video—the most crucial element of the ad creative. What makes a great hook? Straight to the point: Within the first 2 seconds of your ad, it should be blatantly clear what’s happening. Add movement: Movement, whether fast and dynamic or slow and hypnotic, is a great way to catch the eye. Evoke curiosity: Implement elements that give the viewer no choice but to continue watching. Create humorous, shocking, or awe moments: Play with emotions. You can never go wrong with a good WTF moment! Use all the tools at your disposal: Not just visual, but audio, SFX, voice-over, and text. For research, ad intelligence platforms like Apptica can help you spot top-performing creatives by showing which ads have the highest […]
Mobile Game Leaders: March 2025 Data
Hei, Hallo& SELAM! Welcome to the March’25 version of Mobile Game Leaders 🦄 February Data? Data source: AppMagic Global Leaderboard: Game Publishers Miniclip got #3. Hypercasual-Only? Ad Creative World Keep an eye on Saudi Arabia & Mintegral. Big moves there 👇🏻 Out of 257,000 Creatives on iOS Top GEOs by Impression US: 41% UK: 8% Japan: 8% France: 5% Canada: 4% South Korea: 3% Saudi Arabia: 3% Brazil: 3% Germany: 3% UAE: 2% Turkey: 2% Australia: 2% Mexico: 2% Top Ad Networks by Impression Mintegral: 33% Facebook: 21% Unity: 15% (%4 in Feb!) AppLovin: 11% Smadex: 5% Out of 418,000 Creatives on Android Top GEOs by Impression Indonesia: 14% India: 13% Brazil: 11% U.S: 10% Mexico: 9% Turkey: 6% S.Korea: 4% Ukraine, France, Saudi Arabia: 3% Spain & Germany: 2% Top Ad Networks by Impression AppLovin: 32% Mintegral: 25% Facebook: 12% AdMob: 12% Unity: 9% YouTube: […]