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Top Hybrid Casual Game Publishers

I listed top 10 IAP monetization powered publishers because it actually defines the true hybrid casual strategy. List has been very similar for the past years.I have been describing the Hybrid Casual as:Long termย strategy driven by Live Ops teams;rather than a game sub-genre or a design.Ability to increase IAP revenue is not only a talent:It"s data driven experience over time,And requires hard working live ops teams.While my list shows top publishers,We can absolutely break this down to each game,Which AppMagic made it very loud and clear.

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Word Games are a massive part of the mobile gaming ecosystem.

Word Games are a massive part of the mobile gaming ecosystem. 1.09% of Googleโ€™s, 1.42% of Metaโ€™s, and 2.61% of Applovinโ€™s overall USA Impressions are served through Applovinโ€™s Wordscapes. Words of Wonder by Fugo Games boasts a daily active user base of 3.1 million users. These two titles have been dominating the Word category since 2023. Their reign may be coming to an end, challenged by Word Search Explorer, by Playsimple Games. Word games tend to follow one of two monetization playbooks: the hybrid approach pursued by Wordscapes, which blends ads (IAA) and in-app purchases (IAPs). Or the ad-heavy model championed by Words of Wonder. Based on public data and estimated ad revenue, Wordscapes likely generates 55% of its $226,000 daily revenue from ads, while Words of Wonder relies almost entirely on ads, accounting for 90% of its approximately $100,000 […]

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Blocking App Store Competition: EU Hits Apple With $570M Fine

Appleโ€™s $570M Reality Check Here Apple just got a โ‚ฌ500 million wake-up call from the EU for violating the Digital Markets Act (DMA). At the heart of it? Anti-steering practices. The tech titan blocked developers from guiding users to better deals outside the App Store, breaking the DMAโ€™s rulebook on fair play and consumer choice. Despite attempts to dodge the rules with workaround terms, Apple still took a cut, even when developers linked to external stores. Now, the EU demands a full stop: remove all restrictions and donโ€™t even think about repeating the stunt. Apple has 60 days to clean up or face rolling penalties. Epic Weighs In Epic Games cheered the ruling, urging other global regulatorsโ€”from the UK to Brazilโ€”to follow suit. They say itโ€™s time to break Appleโ€™s grip on digital markets and restore real choice and innovation. […]

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Manipulator Mechanics: New Frontiers in Game Systems

In a time when many games lean heavily on established systems โ€” battle passes, gacha mechanics, and copied meta loops โ€” this post is about looking beyond. In this post, Iโ€™m exploring, and discussing, Manipulator Mechanics (more specifically, โ€œmodernโ€ Manipulator Mechanics in a systemic form, as weโ€™ve had some forms of manipulator mechanisms in games existing for ages, e.g., time manipulation tied to a core gameplay โ€” so, just for clarity, every time I discuss about Manipulator Mechanics / systems in this article, itโ€™s about these โ€œmodernโ€ types of systems instead of simplified ones) โ€” a system that lets players tweak and influence the very nature (/the core) of gameplay runs through meta layers; offering a new layer of agency, strategy, and excitement across genres. The aim of this post is to inspire developers to imagine beyond what's typical and […]

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Playtesting can make or break your game.

Playtesting can make or break your game. Hereโ€™s a simple 10-step checklist:๐Ÿญ. ๐——๐—ฒ๐—ณ๐—ถ๐—ป๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ผ๐—ฏ๐—ท๐—ฒ๐—ฐ๐˜๐—ถ๐˜ƒ๐—ฒ๐˜€ โ€ข What are you testing? Mechanics, pacing, difficulty, UI? โ€ข Set clear goals and decide how you'll measure success.๐Ÿฎ. ๐—ฃ๐—ฟ๐—ฒ๐—ฝ๐—ฎ๐—ฟ๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฒ๐—ป๐˜ƒ๐—ถ๐—ฟ๐—ผ๐—ป๐—บ๐—ฒ๐—ป๐˜ โ€ข Use a stable build or prototype. โ€ข Provide clear instructions or a tutorial. โ€ข Remove distractions and get tools ready (feedback forms, screen recorders, analytics).๐Ÿฏ. ๐—ฅ๐—ฒ๐—ฐ๐—ฟ๐˜‚๐—ถ๐˜ ๐˜๐—ต๐—ฒ ๐—ฟ๐—ถ๐—ด๐—ต๐˜ ๐˜๐—ฒ๐˜€๐˜๐—ฒ๐—ฟ๐˜€ โ€ข Include your target audience, plus some outsiders and experts. โ€ข Mix skill levels (kids, casual players, hardcore gamers). โ€ข Set expectations and communicate session details.๐Ÿฐ. ๐—–๐—ต๐—ผ๐—ผ๐˜€๐—ฒ ๐˜๐—ต๐—ฒ ๐—ฟ๐—ถ๐—ด๐—ต๐˜ ๐˜๐—ฒ๐˜€๐˜ ๐˜๐˜†๐—ฝ๐—ฒ โ€ข Focused tests to dive deep into specific features. โ€ข Blind tests to observe natural behavior. โ€ข Exploit tests to see how easily things can break.๐Ÿฑ. ๐—ฆ๐—ฒ๐˜ ๐—ด๐—ฟ๐—ผ๐˜‚๐—ป๐—ฑ ๐—ฟ๐˜‚๐—น๐—ฒ๐˜€ โ€ข Donโ€™t guide or coach, just brief them. โ€ข Let players fail to […]

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Top VC Deals for Game Content in Q1 2025

Top VC Deals for Game Content in Q1 2025 โ€ข Just 2 of 10 were in North America ๐Ÿ˜ฌโ€ข Top 3 deals were mobile-focused.  ๐Ÿฎ ๐—ผ๐—ณ ๐Ÿฏ ๐—ถ๐—ป ๐—ง๐˜‚๐—ฟ๐—ธ๐—ฒ๐˜† ๐Ÿ‡น๐Ÿ‡ทโ€ข Grand Games (Magic Sort) ๐Ÿ‡น๐Ÿ‡ทโ€ข Good Job Games (Match Villains) ๐Ÿ‡น๐Ÿ‡ทโ€ข Pixion (Fableborne, action-rpg / base builder) ๐Ÿ‡ฌ๐Ÿ‡งFrom Konvoy Q1 Report

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The Reality of Video Game Investments

The Reality of Video Game Investments Even now, pre-seed and seed rounds are competitive for investors: everyone wants to be the one who discovered the talent and had the highest ROI. Fund investors expect VCs to do exactly that. This leads to situations where most VCs want to participate in the first round but are reluctant to join following rounds if they weren't in early. After all, whatโ€™s the point for LPs to back them otherwise? This is especially true for gaming VCs, where LPs expect not just financial returns from their VCs but also co-investment opportunities and market insights, so the funds with the best access to original deal flow win. This creates a vacuum at the Series A and later stages, which can be a brutal wake-up call for founders who previously enjoyed FOMO-driven fundraising because of their […]

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HOGO Games Secures Investment at $5M Valuation

One of Turkeyโ€™s rising stars in the gaming world, HOGO Games, just announced a new investment round led by Red Axe Games and a group of angel investors, all at a $5 million valuation. Founded in December 2022 at the BiliลŸim Vadisi Gebze Campus, HOGO is a lean team of 11 developers creating both mobile and PC games. Their mobile titles are already live on Google Play and the App Store, and theyโ€™ve also released two PC games to date. Their debut title, Rock Star Life Simulator, made headlines as the first AI-driven game approved by Steam. Both PC games performed exceptionally well, ranking in the top 5% globally on Steam in terms of sales and revenue. Currently, HOGO is working on two new PC titles as they continue to scale. Speaking about the investment, Ahmet ร‡etinli, Founder and CEO […]

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Solitaire BOOM! Candy Crush and Disney Solitaires

Old Genre, New Momentum Solitaire isnโ€™t a new genre โ€” in fact, itโ€™s one of the oldest and most familiar in mobile gaming. But recently, the genre seems to be gaining new momentum. Itโ€™s not often that 2 major studios release Solitaire games almost back-to-back, but thatโ€™s exactly what happened with Candy Crush Solitaire and Disney Solitaire. Both come from strong brands. Both use the familiar Tri-Peaks formula. But once you dive in, the experiences feel very different. In this article, Iโ€™ll break down the Core Gameplay, standout Features, Live Ops, Monetization, and the subtle tricks that make each game tick. And yes - Iโ€™ve played and paid them both ... a lot ;) Letโ€™s deconstruct. Core Game Loop Both Solitaire titles are built around the classic Tri-Peaks Core Mechanic โ€” a proven formula thatโ€™s been successful for years. Naturally, […]

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Rogue-Lite Self-Balancing?

Warning โ˜ข๏ธ Heavy Game Design post ahead. How about we talk about a game genre that essentially self balances itself? ๐Ÿ˜ฑ Rogue-lite mechanics are one of the few systems in game design that self-balance itself. Of course its not completely hands off, you still need to make sure that you are creating difficulty spikes, flow curve, etc. But it is much more forgiving than other genres, especially compared to its hard brother Roguelike. There, you loose everything โ˜ ๏ธ and the main focus is rewarding player skill above all. If you learned and know the game, it doesn't matter if you always start from scratch. But Rogue-lites rewards you for every run that you do, giving you resources even if you fail, which makes that time meaningful, instead of zero progression you would get during a fail state in Roguelike ๐Ÿ˜ญ.This […]

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Top 10 Hybridcasual Games in Q1 2025: The Great Puzzle Takeover

The Great Genre Shift: from Hyper to Hybrid Last year was all about embracing Hybridcasual and adding depth to Hypercasual. Both large publishers and small studios took the simple, catchy cores of Hypercasual games and layered them with Casual features, adding boosters, meta systems, and more refined monetization. We covered this shift in detail in our Casual Games Report 2024! This wave of change also led us to adjust our own approach. As developers enhanced their UA with LiveOps and monetization upgrades, we realized it was time to level up our reporting, too, which is why our quarterly Hypercasual Games reports are going Hybridcasual! IAP growth of the Hypercasual market If youโ€™re familiar with our navigation system (and if not, just have a quick look here), you might be wondering how we analyzed the Hybridcasual segment if thereโ€™s no dedicated tag for […]

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Most Monopolized Puzzle Genres 2025

Some puzzle genres are nearly impossible to break into. The top 5 games often take over 90% of the entire market.Hereโ€™s the full list of the most monopolized puzzle genres in 2025, ranked by how much of the market is controlled by just 5 games:๐Ÿญ. ๐—ฃ๐—ต๐˜†๐˜€๐—ถ๐—ฐ๐˜€ ๐—ฃ๐˜‚๐˜‡๐˜‡๐—น๐—ฒ โ€“ ๐Ÿต๐Ÿฑ% โ€ข $77M IAP revenue (2024) โ€ข Angry Birds still rules the roost. โ€ข Top games: https://lnkd.in/e7KJPFUR๐Ÿฎ. ๐—–๐—ต๐—ฎ๐—ถ๐—ป ๐—ฃ๐˜‚๐˜‡๐˜‡๐—น๐—ฒ โ€“ ๐Ÿต๐Ÿฏ% โ€ข $152M in IAP โ€ข LINE: Disney Tsum Tsum leads the pack. โ€ข Top games: https://lnkd.in/edZNn3fY๐Ÿฏ. ๐— ๐—ฎ๐˜๐—ฐ๐—ต-๐Ÿฎ โ€“ ๐Ÿต๐Ÿฎ% โ€ข $539M in IAP โ€ข Toon Blast, Toy Blast, Angry Birds Dream Blast dominate. โ€ข Top games: https://lnkd.in/eQ9VeDfV๐Ÿฐ. ๐— ๐—ฎ๐˜๐—ฐ๐—ต ๐Ÿฏ๐—— โ€“ ๐Ÿด๐Ÿฑ% โ€ข $440M in IAP โ€ข Triple Match 3D and Happy Match Cafeโ„ข hold their ground. โ€ข Top games: https://lnkd.in/eBv4fJaK๐Ÿฑ. ๐— ๐—ฎ๐˜๐—ฐ๐—ต-๐Ÿฏ ๐—ง๐—ถ๐—น๐—ฒ โ€“ ๐Ÿด๐Ÿฎ% โ€ข $138M in IAP โ€ข Tile Busters […]

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