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Core Gameplay is King

Core Gameplay is King 𝟭. 𝗗𝗲𝗳𝗶𝗻𝗲 𝗰𝗼𝗿𝗲 𝗮𝗰𝘁𝗶𝗼𝗻𝘀 🎮 • Choose one crisp verb players will repeat nonstop • Make it feel fast, tactile, and satisfying even when nothing happens • Start simple, then layer timing and combos later𝗘𝘅𝗮𝗺𝗽𝗹𝗲𝘀:• Super Mario – jump / throw / capture• Call of Duty – aim / shoot / slide• Royal Match – swap / match / decorate𝟮. 𝗦𝗲𝘁 𝗼𝗯𝘀𝘁𝗮𝗰𝗹𝗲𝘀 ⚔️ • Obstacles give your verb meaning • Calibrate difficulty to stay in the flow zone • Telegraph danger clearly - no cheap surprises • Mix soft walls (time, resources) with hard walls (bosses, skill checks)𝗖𝗼𝗺𝗺𝗼𝗻 𝗼𝗯𝘀𝘁𝗮𝗰𝗹𝗲𝘀 👹• Time pressure• Enemy swarm• Limited lives• Precision jumps• Environmental hazards• Hidden info• Boss patterns 𝟯. 𝗟𝗮𝘆𝗲𝗿 𝘁𝗵𝗲 𝗴𝗼𝗮𝗹𝘀 🥇 • Short-term (seconds–minutes): instant rewards👉 Coins, XP, hit flashes • Mid-term (sessions–days): visible growth👉 Unlocks, new tools, […]

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Ad overload killing your eCPM?

🤯Ad overload killing your eCPM? Screw Master 3D found a fix🤯 🤔One of the biggest challenges in ad monetized games is managing impression load. As users see more ads, ad networks pay less per impression due to recency effects. This creates a tricky tradeoff: Do you increase ad placements to drive more volume, or limit them to maintain high eCPMs?In a recent live review with Supersonic from Unity’s Samantha Benjamin and Guy Agiv, we looked at how Screw Master 3D tackles this dilemma with dynamic strategies:Smart ad swapping 🔁The game dynamically switches between interstitials and rewarded videos based on which is predicted to generate higher revenue. Even if a user requests a rewarded video, it may serve an interstitial instead if the forecasted yield is stronger. Note, this only works for RV placements.Rewarded video-first experience💰With over 80 percent of users […]

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Why You Need to Keep Failing Even When You’re at the Top

When we look at the top games on the charts, the Royal Matches, the Candy Crush Sagas, the Project Makeovers, it’s easy to imagine that their developers must have discovered a secret formula. "It's all in the numbers", we think. "They must have the most perfect roadmap with every step masterfully calculated". But the reality is much messier than that. In truth, the more successful your game becomes, the more you need to fail in order to sustain and even grow that success. Because early success, while still a tremendous feat, often leans heavily on well-known moves: adopting established best practices, leveraging known market behaviors, following paths already proven by others. You can copy, adapt, and execute. And if you do it better or more efficiently, you can thrive to a certain extent. However, once you graduate from that initial […]

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0 to 100K Daily Spend: SuperSonic reveals the True UA Playbook.

🚨 From 𝗭𝗲𝗿𝗼 𝘁𝗼 𝟭𝟬𝟬𝗞 𝗗𝗮𝗶𝗹𝘆 𝗦𝗽𝗲𝗻𝗱: Supersonic from Unity Reveals the True UA Playbook. 𝟭𝟱% 𝗗𝟯𝟬 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 and 80K a Day in Ad Revenue.𝗧𝗵𝗲 𝗥𝗲𝗮𝗹 𝗛𝘆𝗯𝗿𝗶𝗱 𝗖𝗮𝘀𝘂𝗮𝗹 𝗞𝗣𝗜𝘀 👇 How Screwmaster 3D Became Hybrid Casual’s Breakout Hit and What Every Studio Needs to Learn: In this week’s episode, we sat down with Supersonic’s Samantha Benjamin & Guy Agiv to get the full story on Screw Master 3D’s explosive growth. 𝗪𝗵𝗮𝘁’𝘀 𝘁𝗵𝗲𝗶𝗿 𝘀𝗲𝗰𝗿𝗲𝘁? Ruthless speed, data obsession, and relentless creative testing + not punishing the player!Screw Master 3D went from a WeChat trend to a global top-grosser in record time.The Supersonic team A/B tests everything: ad formats, session intervals, meta features.Playables are not just for hyper casual; here, they actually drive scale and retentionThe team balances 80 percent ad revenue with real IAP, skip-its, and boostersCreative production is AI-assisted, data-driven, […]

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3 Things from 2025 Play Ventures Summit

𝗧𝗵𝗿𝗲𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 𝗳𝗿𝗼𝗺 𝟮𝟬𝟮𝟱 Play Ventures 𝗦𝘂𝗺𝗺𝗶𝘁 1. Game Founders: Get In Front of the CameraOne team had success marketing to Gen Z by going direct. This is another strategy that Lulu Cheng Meservey (fmr. Chief Communication Officer ATVI) advocates, but for different aims. One for founders to remain in the driver's seat of their own story, while another is about great marketing creative that drives authenticity. I rarely see game founders take the lead on either of these dimensions. To the extent game founders "talk to customers", it's usually customers talking 𝘢𝘵 them rather than proactively seeking to extract from random samples. UXR is useful here, but it's one data point, just as talking to customers is another. The great thing about marketing creative is that it's cheap to try, so there's not a lot to lose. At worst, […]

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Game designer isn’t just a job title.

Game designer isn't just a job title. It's a journey of evolving skills.From Junior to Senior, here's how a game designer grows:--- 𝗝𝘂𝗻𝗶𝗼𝗿 𝗟𝗲𝘃𝗲𝗹 ---Start with the foundations:• Core gameplay literacy – play widely, understand loops and pacing• Basic balancing – tweak difficulty, set reward rhythms• Documentation – write clear specs, map flowcharts• Prototyping – build, test, iterate• Collaboration – sync with art & engineeringYou're learning how games FEEL and how to make them real.--- 𝗠𝗶𝗱𝗱𝗹𝗲 𝗟𝗲𝘃𝗲𝗹 ---You start thinking deeper:• Analytics – query data, drive design changes with insights• UX/UI excellence – co-create flows, apply psychology• Production awareness – understand scope, risks, limitations• System design – design economies, improve using KPIs• Mentoring – guide juniors, share what you’ve learnedThis is where your impact multiplies.--- 𝗦𝗲𝗻𝗶𝗼𝗿 𝗟𝗲𝘃𝗲𝗹 ---Now, you lead:• Vision & pillars – define direction, align with business goals• […]

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Incremental Mobile Gamers till 2027

In the next years, mobile gaming (and in general, whole gaming) will be growing more by growing the average value per gamer than just by growing the number of gamers. Still, there are some regions where we will see incremental mobile gamers in the next years (based on Newzoo data from February 2025). Most of those incremental gamers will come from Africa, Asia, and Latin America.

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Jobs in Mobile Gaming: June 7

⚡️ 1111 Jobs in Mobile Gaming 👉🏻 Data from Gamigion.com/jobs Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev Analytics Engineer Scopely 🇲🇽 Engineering Manager Scopely 🇲🇽 Executive Producer - External Development Scopely 🇨🇳 🇺🇸 Senior/Software Engineer Scopely 🇪🇸 Senior Analytics Engineer Scopely 🇪🇸 Senior Fullstack Engineer - Monopoly GO! Scopely 🇺🇸 Senior Analytic Engineer Scopely 🇲🇽 Sr Director of Engineering - Yahtzee with buddies Scopely 🇪🇸 Lead Platform Engineer Scopely 🇪🇸 Lead Client Engineer - Scrabble Scopely 🇪🇸 Senior Game Programmer, Brawl Stars Supercell 🇫🇮 Tools Programmer, mo.co Supercell 🇫🇮 Senior Software Engineer, Supercell ID Supercell 🇫🇮 Asset Pipeline Engineer, TNT Supercell 🇫🇮 Software Engineer Zynga 🇮🇳 Engineering Manager - Zynga Poker Zynga 🇺🇸 Engineering Manager - GOTL Zynga 🇨🇦 Technical Designer Moon Active 🇱🇷 Generative AI Engineer Spyke Games 🇹🇷 Unity […]

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Mobile gaming’s $4.1 billion reboot

Three predictions on what's next Is Apple changing its stance on gaming? With the financial fallout from its recent loss to Epic Games becoming more transparent (see below), Apple may finally have a reason to rethink its long-standing indifference toward interactive entertainment. Steve Jobs never really cared about games, except when he did. In a 2010 earnings call, he proudly noted that Apple had become the world’s biggest mobile gaming platform “without even trying.” One theory is that Apple doesn’t “get” games because it doesn’t need to. The company treats gaming as ancillary to its real business: hardware margins and ecosystem control. According to John Carmack in a 2008 interview, Apple’s design ethos and tight-fisted approach don’t mesh with the creative chaos and technical demands of user-driven, high-performance gaming But that stance appears to be shifting. In just one week, Apple […]

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Game Shop Best Practices: Royal Match from Dream Games

As I'm writing the book on Game Shops in f2p mobile games, I check many top games for best practices. And for bad ones, too.Let's see today, show many of them are presented in Royal Match's game shop:✅ Shop has a title, but just "Shop", which is obvious. Could have named it in some fun manner?✅ Close button is on its traditional place, no habits broken.✅ Coins counter is there, always good to know how broke I am.✅ Bundles come first, so as many as possible players will see it. Visibility is the king. Richard? Robert?✅ Mini-version of the Shop is shown first! That's great. No overwhelming for newbies.✅ Mini-version is showing price range $2-10, which is for casual spenders, not whales. Cozy cheap place, not scary at all.✅ Sorting from low to high prices. Same idea - carrying about […]

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HTML5 Gaming Gold Rush: Discord, Telegram, X & More

The huge potential for games on Discord, Telegram, and every platform with a browser. After years of false starts, HTML5 gaming is experiencing a stunning reversal—backed by GPU advances from the AI boom, 5G ubiquity, and platforms desperate to escape Apple and Google's grip. Playgama CEO Dmitry Kachmar reveals why major platforms from Discord to Telegram are racing to become gaming destinations and why, this time, the technology, economics, and timing finally align. Why this matters to you: The app store monopoly is cracking: Learn how to leverage alternative distribution before everyone else catches on Every social platform wants games NOW: Discord, Telegram, and others are creating massive new audiences hungry for content Lower CAC, instant distribution: Discover why HTML5 games can achieve profitability with traditional web marketing tactics Platform-specific insights: Critical design differences between Telegram's mobile-first and Discord's desktop-first […]

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Puzzle Insights #18

5 typical old vs new generation of mobile publisher mindset on the new production for game devs (4 will surprise you) : As an ex big publisher professional myself,I listed 5 things to help you understand.Old - 1Puzzles are high CPI, don't do it.New - 1Puzzles are high retention, go ahead! Old 2 We need the game yesterday, rush!New 2Take your time till its actually playable.Old - 3Let's randomly generate 100 cpi videos.New - 3Strategically align 4 selected creative videos.Old - 4Levels don't matter, produceral generated works.New - 4Level design above all, craft it carefully.Old - 5We will let you know what works so you do it.New -5Watch the market and innovate on your own, as well.Carefully follow your competitors andInnovate on your own pace,Create your next hit!Bite Size Puzzle 18 with 6 new puzzle gamesTo watch, play and learn […]

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