Waitโฆ you can actually put emojis in your appโs name? Just noticed the โ๏ธ icon in Empires & Puzzles โ and apparently itโs not some weird glitch. Itโs part of the app name itself!Had no idea this was a thing, but turns out developers can use emoji or symbols in their App Store titles, and theyโll show up right on your home screen.Cool little trick for standing out โ and now Iโm curious how many other games do thisโฆ
Facetune's localization strategy on the App Store is next-level. Lightricks did not just translate copy for their AppStore page.They went above & beyond for their photo editing app:โ Fully localized visualsโ Different faces, styles, aestheticsโ Matching each marketโs beauty standards + cultural cues๐บ๐ธ Inclusive & polished in the US๐ฌ๐ง Clean, glowy in the UK๐ฏ๐ต Soft & natural in Japan๐ฐ๐ท K-pop glam in Korea๐ซ๐ท Editorial chic in France๐ฆ๐ช Luxe & HD in the UAEThis isnโt just ASO.Itโs knowing your audience, and showing it clearly.Make people feel like the app was made for them.
This comprehensive overview highlights the key infrastructure and service providers that empower mobile game development, operations, and growth. This map covers 12 categories, from game engines and backend services to ad mediation, customer support, and data infrastructure. Whether you're a studio evaluating tools or an investor exploring the space, this map offers a concise overview of the most important players in the mobile game tech ecosystem. Below, we introduce each category and provide succinct overviews of the featured companies. ๐งฑ Game Engines Unity: The dominant engine for mobile games; widely adopted for its robust tooling, asset store, and cross-platform support. Unreal Engine: Known for high-fidelity rendering, though less common in mobile than console/PC. Cocos Creator: Lightweight and especially popular in Asia, great for 2D and casual games. Godot: Open-source and growing rapidly among indie developers. GameMaker: Accessible 2D engine, often […]
The psychology behind our worst strategic decisions, and how to escape it. Choosing Success Over Failure: The Ghost of Christmas Future The psychology behind our worst strategic decisionsโand how to escape it Would you rather have a 10% chance of success or a 99% chance of failure? I've probably asked employees, cofounders, and investors this question at least 30 times in the past few years. The answer seems obvious. But here's what's fascinating: when faced with this choice in real situations, almost everyone chooses the 99% path to failure. Here's why: Most people focus on the immediate pain of change rather than the ultimate cost of not changing. They would rather accept a 99% chance of failure than face what it would take to pursue a 10% chance of success. This is the failure trap, and it's everywhere. Fear Locks Us […]
Fortnite is back! After 5-year Apple ban. Let's take a look at their purchase flow.1. Tap an item to purchase, then choose payment method: Epic or 'In-app purchase'2. That 'In-app purchase' button doesn't look very inviting to me, Epic store has a nice icon AND a 20% back kicker. Probably will choose that route. ๐ 3. No scary popup confirmation after tap!Wild.Is this the beginning of a new era?
Rollic's Color Block Jam ๐ฅ, continues to scale past $500K in IAP ๐ค revenue only and 200K downloads a day. What new features have they added recently to continue this monster growth? ๐ต The team is adding a standard "level based puzzler" systems such as: โพ 2 Pre-level boosters (Time + Rocket) โพ 1 new booster during gameplay (Rocket from previous step) โพ 5 steps streak mechanic, which ties this all together giving you those 2 boosters as you win in a rowAs the new king of Hybrid-casual puzzlers, even Color Block Jam is no exception to its continuous evolution towards going full casual. These latest features that they added are a clear sign of that direction. As the game is currently more and more driven by IAP ๐ธ revenue instead of Ad revenue, this ratio will now get even […]
Here are 7 things you need to know about Voodoo in 2025. I'm introducing new series flash takes for quick insights! 2025 started tough for many mobile publishers.Pressure from Eastern Developers,Saturated market in hybridcasual games,Lower profit margins...All pushes big publishers to try new things.Here are flash takes:1. Quality > Quantity prototyping,2. Still depending on its older titles,3. Most unique - innovative portfolio,4. Still follows market "puzzle" trends,5. Bigger testing groups on early stage,6. Choosing talented but smaller studios,7. Hybrid casual strategy figured out well..So innovative gameplay with proven mechanics,Crazy creative ideas and high retention player base.The most powerful creative scale & budget in market.
๐จ TikTok has changed the iOS campaign setup ๐จ Today, I noticed a new option when creating an iOS campaign on TikTok: you can now enable or disable SKAN attribution.This is essentially the same approach Meta uses with AEM, but TikTok still gives you the option to activate SKAN attribution so you can view SKAN data directly in the dashboard (something that you can also do with Meta but not in TikTok if you disable this option)The question is: What signals are the campaigns using now? Previously, you couldn't disable SKAN when ADC was enabled so I assumed the campaigns were still relying on SKAN signals for optimization. But now, it looks like TikTok has taken things a step further. It appears the algorithm is ready to optimize based on probabilistic signal attribution only.Time to test!
Mobile Game Meta Guide ๐ก ๐ช๐ต๐ฎ๐ ๐ถ๐ ๐ ๐ฒ๐๐ฎ?โข Itโs not a new hero, booster, or ability.โข Itโs the layer outside the core loop: rewards, progression, collectibles, narrative.โข It gives players goals that feel freshโwithout breaking the gameโs balance.โ ๐ช๐ต๐ ๐ฎ๐ฑ๐ฑ ๐บ๐ฒ๐๐ฎ?Because it:โข Adds depth without power creepโข Scales cheaply (mostly art & narrative)โข Opens up easy A/B testsโข Boosts retention and ARPUโข Creates endless Live-Ops hooks: collections, events, FOMOโญ ๐ฃ๐ผ๐ฝ๐๐น๐ฎ๐ฟ ๐บ๐ฒ๐๐ฎ ๐ฎ๐ฟ๐ฐ๐ต๐ฒ๐๐๐ฝ๐ฒ๐: โข Decoration: rooms, gardens (Homescapes)โข Leaderboards: ranks, badges (Marvel SNAP)โข City-building: slots โ coins โ village (Coin Master)โข Collections: stickers, pets (Merge Mansion)โข Storylines: chapters, cut-scenes (Episode)โข Campaigns: world maps, biomes (mid-core RPGs)โข Customization: skins, outfits (Overwatch)โข Romance: branching relationships (Choices)๐ต๏ธ ๐ช๐ต๐ฎ๐ ๐บ๐ฒ๐๐ฎ ๐ณ๐ถ๐๐ ๐๐ผ๐๐ฟ ๐ด๐ฎ๐บ๐ฒ?โข Match-3: decoration + light storyโข PvP: skins + ranksโข Mid-core: base-building + epic cut-scenesโข Casual sims: expansive city + collectionsBut skip meta […]
Lands of Jail making ๐ค $๐ฎ๐ฑ๐ฌ๐ธ/๐ฑ๐ฎ๐, a Chinese-built 4X survival-sim mashup that combines Frozen City onboarding, Whiteout Survival progression, and King Shot-style map layering ๐ All dressed in prison jumpsuits, toy factories, and riot suppression mechanics. ๐๐๐ถ๐น๐ ๐ฏ๐ ๐๐ต๐ถ๐ป๐ฒ๐๐ฒ ๐๐๐๐ฑ๐ถ๐ผ ๐ฒ๐ช๐ผ๐ฟ๐น๐ฑ, ๐ถ๐ ๐บ๐ถ๐ ๐ฒ๐:Frozen City-style idle onboardingHardcore 4X warfareSaga events, riots, gacha, and Discord-forced alliance spamA prison toy factory (yes, really)And some of the most absurd AI-generated creatives on mobile๐ฌ๐ผ๐ ๐๐ถ๐น๐น ๐น๐ฒ๐ฎ๐ฟ๐ป: Whatโs working in monetization, pacing, and theme alignmentWhy KingShot might be its closest cousinWhere the game borrows from Whiteout Survival, and where it improvesHow creative strategy blends GTA, toilet humor, AI anime, and frozen family failsWhy this might be the next 4X template other Chinese devs will clone. https://www.youtube.com/watch?v=k-r2MT16zlc&ab_channel=two%26ahalfgamers
Think games are made only by programmers? Think again! Hereโs a glimpse into the professionals it takes to bring a game to life:Development โข Programming: gameplay programmers, AI engineers, full-stack developers โข Art: concept artists, 3D modelers, illustrators โข Game Design: level designers, narrative designers, system designers โข Quality Assurance: QA testers, compliance testers, automation engineers โข Animation & Audio: character animators, sound designers, audio engineers Localization & Community โข Localization: translators, cultural adaptation specialists โข Community Management: community managers, social media managers, moderators Marketing & Sales โข Marketing: creative producers, content makers, growth managers โข Business Development: sales managers, licensing managers, monetization experts Administration โข Management: CEOs, CTOs, product managers โข HR & Finance: recruiters, payroll managers, legal counsel โข Support: customer service reps, player support specialists Other Key Roles โข Esports & Events: tournament organizers, coaches, commentators โข […]
1111 Jobs in Mobile Gaming ๐ฆ ๐๐ป Data from Gamigion.com/jobs ๐บ๐ป Dev ๐ป Art ๐จ Product ๐ฑ Marketing ๐ฏ Business ๐ฐ Data ๐ QA โ๏ธ ๐ป Dev Unity Client Engineer - Scopely ๐ช๐ธ Tech Team Lead (Shanghai based) Scopely ๐ธ๐ฌ ๐จ๐ณ ๐ฐ๐ท ๐ฎ๐ช ๐ช๐ธ Engineering Manager - LiveOps Automation Scopely ๐ช๐ธ ๐ต๐น Staff Engineer - Monopoly GO! Scopely ๐จ๐ฆ ๐บ๐ธ Technical Lead, Esports Supercell ๐ซ๐ฎ LLM Engineer Supercell ๐ซ๐ฎ Senior Gameplay Programmer, Clash Royale Supercell ๐ซ๐ฎ Senior Software Engineer II Zynga ๐ฎ๐ณ Principal Software Engineer Zynga ๐ฎ๐ณ Senior Network Engineer Playtika ๐บ๐ฆ Corporate Development Manager Moon Active ๐ฎ๐ฑ Full Stack Developer Moon Active ๐ฎ๐ฑ Automation Developer Moon Active ๐ฎ๐ฑ Software Engineer (Part-time) Dream Games ๐น๐ท Software Engineer Dream Games ๐น๐ท Game Developer Dream Games ๐น๐ท Senior Software Engineer Dream Games ๐น๐ท SecOps Engineer Dream Games ๐น๐ท Senior Art Engineer, Unity […]
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