Why Mediation Platforms Are Mobileโs Most Important Product?
Gold in the Middle: Why Mediation Platforms Are Mobileโs Most Important Product When I started in the mobile advertising space 8 years ago and asked about […]
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What does Mobile Game Monetization look like in 2025?
What does mobile game monetization look like in 2025? I examined this from a data perspective, focusing on recent Sensor Tower data (March 2024 - February […]
Race for TikTok: AppLovin and Amazon in the Mix
The clockโs ticking, and TikTokโs U.S. future is on the line. With an April 5 deadline fast approaching, ByteDance is under pressure to sell TikTokโs U.S. […]
SKAN can work better than AEM for Some Apps
๐ขSKAN can work better than AEM for some apps Yes, you read that right.AEM is not a silver bullet.It can fail when, for some reason, Meta […]
Anti-AI Artists Need Better Arguments
๐๐ป๐๐ถ-๐๐ ๐๐ฟ๐๐ถ๐๐๐ ๐ก๐ฒ๐ฒ๐ฑ ๐๐ฒ๐๐๐ฒ๐ฟ ๐๐ฟ๐ด๐๐บ๐ฒ๐ป๐๐. ๐ง๐ต๐ฒ๐'๐ฟ๐ฒ ๐๐ผ๐๐ถ๐ป๐ด ๐๐ต๐ฒ ๐๐ ๐๐ฒ๐ฏ๐ฎ๐๐ฒ Another wave of AI advances, another chorus of artists crying foul. Each wave has been unoccupied […]
When to Scale a Mobile Game?
Hey, FAM! Whatโs up? ๐ฅ Drink talk First, it was vibe coding; now, I have started seeing vibe prompting and even vibe marketing. Jesus fucking Christ. […]
Good RV Placement in Cake Await
Good RV Placement in Cake Await Really like this approach to rewarded video at the level start screen. Instead of a generic RV offer, the game […]
Beyond Battle Passes and Gacha: Retention-Driven Monetization Models
Battle passes and gacha mechanics have become standard monetization strategies in F2P games. However, they often lead to predictable engagement patterns and donโt always foster deep, […]
Mobile Gaming Today: April’1 Week
Hey Fam, Was Ramadan Festival week! I had the best time playing Mo-co, Squad Busters & Brawl Stars with my nephews! Lots of laughs & sweet […]
Roblox Levels Up Advertising With Google Partnership
Roblox just pressed play on a major ad power-up, teaming up with Google to bring immersive ad formats, like Rewarded Video, straight into the game world […]
2025 Mobile Gaming Report: Key Insights for Marketers
Sensor Tower recently released a 50-page report about the state of mobile gaming in 2025. I spent several hours reading and preparing a TL: DR version […]
Dreamy Room: Home Design With Puzzle Touch
Dreamy Room: Home Design With Puzzle Touch โจ ABI Games Studioโs new hypercasual hit Dreamy Room has taken offโsurpassing 7.2M downloads within its first month and […]