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Burny Games: Integrating AI Agents into Mobile Game Dev

Just sat down with the engineering team at Burny Games about integrating AI into internal development processes โ€“ from research and architecture to testing and documentation. Infrastructure Engineer Elena Shtogrina and Product Technical Lead Vitalii Sukhomlyn share current solutions, technology limitations, and tips for those just starting out. Got a concise Q&A about how they're integrating AI Agents into Mobile Game Development. About Burny Games Burny Games is a Ukrainian Mobile Games Publisher founded in 2022, specializing in the puzzle genre. Its flagship title, Colorwood Sort, has 25 million downloads and over 50% first-day retention. Other popular games include Colorwood Words, Colorwood Blocks, and Playdoku. Since 2022, the studio has become Ukraineโ€™s fastest-growing mobile game company. As of May 2025, total downloads exceeded 48 million, with 5 million monthly active users. Revenue in 2024 grew fivefold. The team includes 115 […]

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Mobile games use various psychological tricks.

Mobile games use various psychological tricks. Here are 10 techniques used to keep players hooked:๐Ÿญ. ๐—™๐—ข๐— ๐—ข โณ Limited-time events and exclusive offers create urgency. โ€ข Players feel itโ€™s now or never.๐Ÿฎ. ๐—Ÿ๐—ผ๐˜€๐˜€ ๐—”๐˜ƒ๐—ฒ๐—ฟ๐˜€๐—ถ๐—ผ๐—ป ๐Ÿ˜ฃ Failing hurts more than winning feels good. โ€ข Lose a level, get an offer to buy back progress. โ€ข The closer you are to winning, the harder it is to quit.3. ๐—š๐—ฎ๐—บ๐—ฏ๐—น๐—ถ๐—ป๐—ด ๐— ๐—ฒ๐—ฐ๐—ต๐—ฎ๐—ป๐—ถ๐—ฐ๐˜€ ๐ŸŽฐ Unpredictable rewards tap into our dopamine system. โ€ข Free spins, no loss, no limits. โ€ข Often combined with other features for more excitement.4. ๐—ก๐—ฒ๐—ฎ๐—ฟ-๐—ช๐—ถ๐—ป ๐Ÿ˜ฌ Almost winning makes players try again. โ€ข One move away from victory. โ€ข First-time wins come with extra rewards.5. ๐—ฆ๐—ผ๐—ฐ๐—ถ๐—ฎ๐—น ๐—ฃ๐—ฟ๐—ผ๐—ผ๐—ณ ๐Ÿ† We play more when others are watching. โ€ข Join teams for bigger rewards. โ€ข Leaderboards increase pressure to stay engaged.6. ๐—ข๐—ฝ๐—ฎ๐—พ๐˜‚๐—ฒ ๐—–๐—ผ๐˜€๐˜๐˜€ ๐Ÿ’ธ When spending […]

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Blending Vectors: Designing Games at the Intersection of Campaign, Mixed, and Multiplayer Modes

Fresh Design Frontier In the current era of incipient genre-blending, the walls separating campaign, mixed, and multiplayer experiences can be dissolved. The above images: 1) three vertical vectors, and 2) three interconnected loops โ€” illustrate the Campaign, Mixed, and Multiplayer modes and their interlinking red arrows, symbolizing this systems design approach. This direction encourages player autonomy while enabling e.g., a continuous flow of character and gear progression across distinct yet connected gameplay experiences / sub-vectors. In this article, we explore how this tri-vector design can create a rich, player-driven experience where gameplay modes evolve organically, offering new frontiers for e.g., RPGs, MMORPGs, looter shooters, and beyond โ€” in a way weโ€™re talking about blending and cross-play innovation through certain gameplay mechanisms fitting for achieving this innovation depth. Note: Readers should acknowledge that there can be duo-vector approaches as well to […]

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Putting emoji in your Appโ€™s name?

Waitโ€ฆ you can actually put emojis in your appโ€™s name? Just noticed the โš”๏ธ icon in Empires & Puzzles โ€” and apparently itโ€™s not some weird glitch. Itโ€™s part of the app name itself!Had no idea this was a thing, but turns out developers can use emoji or symbols in their App Store titles, and theyโ€™ll show up right on your home screen.Cool little trick for standing out โ€” and now Iโ€™m curious how many other games do thisโ€ฆ

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Facetune’s localization strategy on the App Store is next-level.

Facetune's localization strategy on the App Store is next-level. Lightricks did not just translate copy for their AppStore page.They went above & beyond for their photo editing app:โ†’ Fully localized visualsโ†’ Different faces, styles, aestheticsโ†’ Matching each marketโ€™s beauty standards + cultural cues๐Ÿ‡บ๐Ÿ‡ธ Inclusive & polished in the US๐Ÿ‡ฌ๐Ÿ‡ง Clean, glowy in the UK๐Ÿ‡ฏ๐Ÿ‡ต Soft & natural in Japan๐Ÿ‡ฐ๐Ÿ‡ท K-pop glam in Korea๐Ÿ‡ซ๐Ÿ‡ท Editorial chic in France๐Ÿ‡ฆ๐Ÿ‡ช Luxe & HD in the UAEThis isnโ€™t just ASO.Itโ€™s knowing your audience, and showing it clearly.Make people feel like the app was made for them.

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The Definitive Mobile Game Tech Market Map

This comprehensive overview highlights the key infrastructure and service providers that empower mobile game development, operations, and growth. This map covers 12 categories, from game engines and backend services to ad mediation, customer support, and data infrastructure. Whether you're a studio evaluating tools or an investor exploring the space, this map offers a concise overview of the most important players in the mobile game tech ecosystem. Below, we introduce each category and provide succinct overviews of the featured companies. ๐Ÿงฑ Game Engines Unity: The dominant engine for mobile games; widely adopted for its robust tooling, asset store, and cross-platform support. Unreal Engine: Known for high-fidelity rendering, though less common in mobile than console/PC. Cocos Creator: Lightweight and especially popular in Asia, great for 2D and casual games. Godot: Open-source and growing rapidly among indie developers. GameMaker: Accessible 2D engine, often […]

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Breaking the Failure Trap: Why We Choose 99% Failure Over 10% Success

The psychology behind our worst strategic decisions, and how to escape it. Choosing Success Over Failure: The Ghost of Christmas Future The psychology behind our worst strategic decisionsโ€”and how to escape it Would you rather have a 10% chance of success or a 99% chance of failure? I've probably asked employees, cofounders, and investors this question at least 30 times in the past few years. The answer seems obvious. But here's what's fascinating: when faced with this choice in real situations, almost everyone chooses the 99% path to failure. Here's why: Most people focus on the immediate pain of change rather than the ultimate cost of not changing. They would rather accept a 99% chance of failure than face what it would take to pursue a 10% chance of success. This is the failure trap, and it's everywhere. Fear Locks Us […]

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Fortnite is back! After 5-year Apple ban.

Fortnite is back!  After 5-year Apple ban. Let's take a look at their purchase flow.1. Tap an item to purchase, then choose payment method:  Epic or 'In-app purchase'2. That 'In-app purchase' button doesn't look very inviting to me, Epic store has a nice icon AND a 20% back kicker.  Probably will choose that route. ๐Ÿ˜… 3. No scary popup confirmation after tap!Wild.Is this the beginning of a new era?

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Rollic’s Color Block Jam scaled past $500K in IAP

Rollic's Color Block Jam ๐ŸŸฅ, continues to scale past $500K in IAP ๐Ÿค‘ revenue only and 200K downloads a day. What new features have they added recently to continue this monster growth? ๐Ÿ•ต The team is adding a standard "level based puzzler" systems such as: โ—พ 2 Pre-level boosters (Time + Rocket) โ—พ 1 new booster during gameplay (Rocket from previous step) โ—พ 5 steps streak mechanic, which ties this all together giving you those 2 boosters as you win in a rowAs the new king of Hybrid-casual puzzlers, even Color Block Jam is no exception to its continuous evolution towards going full casual. These latest features that they added are a clear sign of that direction. As the game is currently more and more driven by IAP ๐Ÿ’ธ revenue instead of Ad revenue, this ratio will now get even […]

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7 things to know about Voodoo

Here are 7 things you need to know about Voodoo in 2025. I'm introducing new series flash takes for quick insights! 2025 started tough for many mobile publishers.Pressure from Eastern Developers,Saturated market in hybridcasual games,Lower profit margins...All pushes big publishers to try new things.Here are flash takes:1. Quality > Quantity prototyping,2. Still depending on its older titles,3. Most unique - innovative portfolio,4. Still follows market "puzzle" trends,5. Bigger testing groups on early stage,6. Choosing talented but smaller studios,7. Hybrid casual strategy figured out well..So innovative gameplay with proven mechanics,Crazy creative ideas and high retention player base.The most powerful creative scale & budget in market.

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TikTok changed the iOS campaign setup

๐Ÿšจ TikTok has changed the iOS campaign setup ๐Ÿšจ Today, I noticed a new option when creating an iOS campaign on TikTok: you can now enable or disable SKAN attribution.This is essentially the same approach Meta uses with AEM, but TikTok still gives you the option to activate SKAN attribution so you can view SKAN data directly in the dashboard (something that you can also do with Meta but not in TikTok if you disable this option)The question is: What signals are the campaigns using now? Previously, you couldn't disable SKAN when ADC was enabled so I assumed the campaigns were still relying on SKAN signals for optimization. But now, it looks like TikTok has taken things a step further. It appears the algorithm is ready to optimize based on probabilistic signal attribution only.Time to test!

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Mobile Game Meta Guide

Mobile Game Meta Guide ๐Ÿก ๐—ช๐—ต๐—ฎ๐˜ ๐—ถ๐˜€ ๐— ๐—ฒ๐˜๐—ฎ?โ€ข Itโ€™s not a new hero, booster, or ability.โ€ข Itโ€™s the layer outside the core loop: rewards, progression, collectibles, narrative.โ€ข It gives players goals that feel freshโ€”without breaking the gameโ€™s balance.โ“ ๐—ช๐—ต๐˜† ๐—ฎ๐—ฑ๐—ฑ ๐—บ๐—ฒ๐˜๐—ฎ?Because it:โ€ข Adds depth without power creepโ€ข Scales cheaply (mostly art & narrative)โ€ข Opens up easy A/B testsโ€ข Boosts retention and ARPUโ€ข Creates endless Live-Ops hooks: collections, events, FOMOโญ ๐—ฃ๐—ผ๐—ฝ๐˜‚๐—น๐—ฎ๐—ฟ ๐—บ๐—ฒ๐˜๐—ฎ ๐—ฎ๐—ฟ๐—ฐ๐—ต๐—ฒ๐˜๐˜†๐—ฝ๐—ฒ๐˜€: โ€ข Decoration: rooms, gardens (Homescapes)โ€ข Leaderboards: ranks, badges (Marvel SNAP)โ€ข City-building: slots โ†’ coins โ†’ village (Coin Master)โ€ข Collections: stickers, pets (Merge Mansion)โ€ข Storylines: chapters, cut-scenes (Episode)โ€ข Campaigns: world maps, biomes (mid-core RPGs)โ€ข Customization: skins, outfits (Overwatch)โ€ข Romance: branching relationships (Choices)๐Ÿ•ต๏ธ ๐—ช๐—ต๐—ฎ๐˜ ๐—บ๐—ฒ๐˜๐—ฎ ๐—ณ๐—ถ๐˜๐˜€ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ด๐—ฎ๐—บ๐—ฒ?โ€ข Match-3: decoration + light storyโ€ข PvP: skins + ranksโ€ข Mid-core: base-building + epic cut-scenesโ€ข Casual sims: expansive city + collectionsBut skip meta […]

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