#Marketing

🦩Tip of the week A deep dive across recent 1:1 interviews with marketers reveals consistent pressure points in User Acquisition (UA), Monetization, Platform Strategy, and Creative Execution. Despite different game genres and team sizes, recurring themes emerged: Rising CPIs (no shiiiiiiiiiiit) Creative fatigue Monetization model fragility Channel dependence Here’s a consolidated view of the current pain points and, more importantly, what you can do about them. User Acquisition: CPI Crisis & Channel Saturation Challenges Identified: CPIs rising across the board Over-reliance on AppLovin, Facebook, or Google Self-publishers with small budgets are struggling to validate games without high CPIs. TikTok conversion tracking is still limited, but the creative opportunity is strong. Opportunities: TikTok Creator Challenges to generate low-cost, authentic content at scale. You can replicate on other channels with AI Diversify spend across 3–5 networks Creative Strategy & speed is key […]

Are aggressive ad campaigns killing the value of rewarded ads?Let’s talk about ad fatigue.Someone asked me: “Can players really get tired of rewarded ads? Aren’t they opt-in by design?”In theory - yes. Rewarded ads are player-initiated.You tap the button, you get a reward. Simple. Controlled. Fair.But in practice? There’s a problem no one likes to talk about:🤯 Content fatigue.When a player sees the same ad over and over - especially from the same game running an aggressive campaign - they stop caring.Then they stop watching.Then the value of rewarded ads collapses.Latest example for me is Royal Kingdom from Dream Games.I don’t know how much they’re spending, but their ads are everywhere. Same video. Same art. Same everything.It got to the point where I stopped watching rewarded ads entirely.🎯 So yes - rewarded ads can absolutely cause fatigue.Not because of frequency. […]

🎯🧪 Introducing the Playable Testing Flow: a tiered, data-driven system actually to scale what performs. 𝗛𝗲𝗿𝗲’𝘀 𝗵𝗼𝘄 𝗶𝘁 𝘄𝗼𝗿𝗸𝘀 👇 No more guesswork. No more budget-burn.Start with a proven winner – use your best-performing video as the baseline.Build playables around it, not the other way around.Test against a control, so you can prove uplift and avoid regression.Iterate fast – kill bad combos early, double down on winners.Only scale what hits KPIs. Lower CPIs, better engagement, higher ROAS.This structured flow isn’t just theory. It’s how I and top studios refine performance before going full throttle.

Lands of Jail already passed $250K 🤑 a day in revenue after 2 months from launch. What is this prison themed game about ??? 🤔 The game is clearly following a Century Games 4X template of Idle Core first and then 4X map later. You start the game as jail warden, which later operates a force labor toy factory in the jail itself 😅 - that is the idle part modeled after Frozen City. There are some "flavor" mechanics added into the gameplay to spice it up, such as jail rebellion, similarly how Kingshot added the occasional enemy units invasion. In the auto combat based level saga you are capturing prisoner "villains", which you then collect in a sticker album style fashion, giving you boosts to your whole facility. Our narrator character gets captured around 1 hour mark (as always […]

Facetune's localization strategy on the App Store is next-level. Lightricks did not just translate copy for their AppStore page.They went above & beyond for their photo editing app:→ Fully localized visuals→ Different faces, styles, aesthetics→ Matching each market’s beauty standards + cultural cues🇺🇸 Inclusive & polished in the US🇬🇧 Clean, glowy in the UK🇯🇵 Soft & natural in Japan🇰🇷 K-pop glam in Korea🇫🇷 Editorial chic in France🇦🇪 Luxe & HD in the UAEThis isn’t just ASO.It’s knowing your audience, and showing it clearly.Make people feel like the app was made for them.