#Marketing

5 Proven UGC Formats Crushing it in 2025 Last year alone, we produced over 5,000 UGC creatives.Here's a fresh batch of UGC trends to fuel your campaigns this year1️⃣ Engaging Setup for Language-Learning AppsA fun, relatable concept that can be adapted to highlight language-learning journeys or other educational apps. • Example: Instagram (https://lnkd.in/gzFVU2Dm)2️⃣ Quick-Hit Visuals for an Instant HookSnappy transitions and engaging visuals are a powerful way to hook your audience from the first second. • Example: Instagram (https://lnkd.in/gPk67s85)3️⃣ Long Flight Essentials with a TwistShowcase practical “must-haves” for travelers—like cozy pillows and headphones—before surprising viewers with a catchy mobile game or app. • Example: TikTok (https://lnkd.in/gbKi7vEc)4️⃣ Street Talk Format for Authentic TestimonialsCapture raw, on-the-spot reactions and opinions to add a layer of authenticity and realness to your campaign. • Example: Instagram (https://lnkd.in/gA62yarz)5️⃣ Eye-Catching ThumbstopperMake viewers pause their scroll with bold […]

2025 is the year of the app developer. 🤔Who’s Being Downloaded the Most?🤔 40-50% of all downloads on Mobile are paid. That’s just a fact. Here are the mobile games companies that have amazed the most downloads in the last 30 days. What’s nuts is that the large non-mega-app companies are gaining serious traction in absolute download terms. I keep hearing anecdotes about more and more developers shifting their focus to developing apps instead of games. Will 2025 be the year of the app? Azur Interactive Games - 96m DownloadsSayGames - 78m DownloadsSupersonic - 76m DownloadsVoodoo - 70m DownloadsMiniclip - 66m DownloadsEmbracer - 62m DownloadsiKame - 59m DownloadsOutfit7 - 57m DownloadsTencent - 55m DownloadsBabybus Group - 47m Downloads But what about App Companies? I’ve excluded the normal e-commerce and social media giant apps to show you the largest app companies […]

Block Blast by Hungry Studio is currently doing 🤑 $1 Mil. a day with around 1 Mil. downloads a day on 40 Mil. daily active users 😱. This is the biggest Ad revenue game on the planet right now. We got our review ready for you 😎... There is of course the very close likeness to Tetris 🟦, that the game cleverly uses, but it definitely has its own iteration. Blocks are coming in trios at the bottom, and until you place all 3 you won't get new ones. Blocks are destroyed by placing full 8 blocks both horizontally or vertically. You are given points based on your moves, which gives you your score. This creates a very satisfying blasting environment , with even callouts such as Perfect or Excellent, based on your placements. The secret of success is of […]

🛠️ Digging deeper with Gossip Harbor! Loving this 1+1 offer from Micro Fun! It’s a great way to keep players engaged and progressing in the event while providing more value. Simple yet effective design for rewarding gameplay.

90% of Games Fail at Monetization The truth? Monetization Model isn’t about squeezing every dollar - it’s about finding what WORKS for YOUR game.I’ve laid out 6 models with:🟢 The wins.🔴 The pitfalls.But first, focus on these 4 factors:1. Game Genre• Story-heavy? Go premium.• Fast-paced? Free-to-play wins.2. Target Audience• Casuals love “free.”• Hardcore? They’ll pay for the good stuff.3. Game Lifespan• Subscriptions win with long-term play.• Short-term? In-game payments do the job.4. Game Design & Value• Players will pay if it’s worth it.• But don’t pull shady pay-to-win moves.Monetization is NOT just about the money.It’s about building trust, delivering value, and creating something players want to come back to.