VR to Mobile: I Am Security

I Am Security: From VR to Mobile 📱 Ranked №1 among the Top Trending Free Games last month, I Am Security by New Folder Games has already surpassed 11M downloads since its February release—and it's still climbing, with over 450k daily installs 💣Originally launched as a VR experience on Meta Quest, the game has now made its way to mobile, which is not a very typical case for this type of games!In I Am Security, players take on the role of a bouncer, scanning guests for prohibited items and ensuring they adhere to the club's dress code before allowing entry 🔍The game’s viral success can largely be credited to YouTube and TikTok, where creators have showcased the many ways to "abuse" their power as a bouncer—yes, there are quite a few questionable interactions you can have while checking guests 😈Curious […]

Andrei Zubov March 17

Analysis

Lucky Defense Analysis: 111%’s Risky Bet That Won Big

An All-in-One Deep Dive That's Actually Fun to Read! Alright, let’s talk about Lucky Defense—the game that took the classic tower defense genre, rolled the dice (literally), and ended up creating one of the most chaotic, fun, and weirdly addictive experiences out there. This isn’t your average game analysis. Nope. We’re going full throttle into the depths of Lucky Defense—from its epic rise, gameplay mechanics, wild community moments, and even the monetization that’ll make you ask, "Am I gambling or gaming?" So, buckle up. It’s about to get lucky (or unlucky) 🎉 The Origin Story: When Luck First Struck Lucky Defense was officially launched by 111% (a South Korean dev studio) on May 23, 2024. And it didn’t just drop quietly—it absolutely exploded in South Korea. We're talking about skyrocketing to the #1 download spot and pulling in over $11 million in revenue within its first two months. Not too shabby for […]

Aylin YAZICI March 17

Journal

Fastest-growing Mobile Games of 2025

The fastest-growing mobile games of 2025 🤑 (some of these numbers are wild)Here’s who’s leading the way: 🧩 𝗣𝘂𝘇𝘇𝗹𝗲 • Color Block Jam (https://lnkd.in/egz5pZd7) – +4,429% 🟢 • Screwdom 3D (https://lnkd.in/eP7fZQDj) – +48,619% 🟢 • Knot Busters 3D (https://lnkd.in/ei45NeN9) – +3,448% 🟢 ⚔️ 𝗥𝗣𝗚 • Realms of Pixel (https://lnkd.in/efkCU6Gb) – +14,149% 🟢 • 仙遇 (https://lnkd.in/e58MX8Yd) – +436% 🟢• Solo Leveling: Arise (https://lnkd.in/ePaxu7uv) – +15% 🎰 𝗖𝗮𝘀𝗶𝗻𝗼 • Lobstermania Slots Casino (https://lnkd.in/e9td_ZWd) – +3,434% 🟢 • 𝗧𝗼𝗻𝗸 𝟭𝟮: 𝗧𝘂𝗻𝗸 𝗥𝘂𝗺𝗺𝘆 𝗭𝗶𝗻𝗴𝗣𝗹𝗮𝘆 (https://lnkd.in/eHJFtfbH) – +370% • Bingo Voyage (https://lnkd.in/eutzHAut) – +295% 🔫 𝗦𝗵𝗼𝗼𝘁𝗲𝗿 • Blood Strike: Vây Hãm (https://lnkd.in/eF35PQmB) – +864% 🟢• Hunting Battle (https://lnkd.in/eQEf5g2C) – +284% • Delta Force (https://lnkd.in/eTDmXJgS) – +97% 👗 𝗦𝗶𝗺𝘂𝗹𝗮𝘁𝗶𝗼𝗻 • Magical Ink (https://lnkd.in/ertZfV6Z) – +613% 🟢• Dinosaur Universe (https://lnkd.in/eG2rw6Hk) – +217% 🎮 𝗔𝗿𝗰𝗮𝗱𝗲 • The Legend of Fireball (https://lnkd.in/e_w4UNFq) – +417% 🟢• Slice Master (https://lnkd.in/eZXjGArY) – […]

Anton Slashcev March 16

Journal

AI Creatives Evolution

𝗔𝗜 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀 𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻. 𝗛𝗼𝘄 𝘁𝗼 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗺𝗶𝗱𝗷𝗼𝘂𝗿𝗻𝗲𝘆? 👇 For every new project, I whip up four different designs and test them out. After a week or two, I’ll figure out what works best and try to combine everything into one static creative and then create a video out of it with KlingAI.As you can see, after a few rounds of testing, I found that the best results featured 2-3 horses with a hint of movement, which made the scene feel more dynamic and natural. The forest in the background adds some depth and a nice, peaceful vibe to the whole composition—it just works well together.𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝘀𝘁𝗮𝗿𝘁𝗲𝗱 𝘂𝘀𝗶𝗻𝗴 𝗔𝗜 𝗮𝗹𝗿𝗲𝗮𝗱𝘆? 𝗬𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱!

Matej Lancaric March 16

Journal

Key Updates on Meta, Google, AppLovin TikTok & Mintegral

Keeping up with updates to ad platforms can feel overwhelming. A quick cheat sheet here to help you stay ahead. The latest changes across Meta Ads, Google UAC, TikTok Ads, AppLovin, and Mintegral – and what they mean for performance marketers out there.

Ivan Razmakhov March 14

Highlights

Google Expands Mobile Gaming to PC

Google Play is making all mobile games playable on PC by default! Ahead of the GDC, Google announced new updates for Mobile & PC Gaming, including expanded support for Mobile Games on PC, New Dev tools & Upcoming Game Releases. Mobile Games on PC by Default Google Play will now make all mobile games available on PC automatically. Developers can opt out if they choose. Optimized games will have a special badge, while others will be marked as playable. Google Play Games for PC is also adding support for AMD-based laptops and desktops and integrating into PC start menus. New Developer Tools Google introduced several updates to help developers bring mobile games to PC: A new SDK for native PC games on Google Play Games with in-app purchase support. Updates to Play Console for easier build distribution across mobile and […]

Ömer Yakabagi March 14

Highlights

Low CPI Cheat Code: Any IPs, Any Ads

IP infringement taken to a new level ⚠️ Why bother with licensing if you just gender swap all of the top anime IP characters into oversexualized women? The mobile game Enigma of Sépia released last month did just that and already made $3M, still doing $80K a day 😅 I have seen a lot of blatant Pokémon and Anime rip-offs lately, probably because of the renewed success of Pokémon IP that TCG Pocket brought, but this one really is on top of it all. Even though the art is low cost they took great effort into putting all of this IP into "this state," and there is a lot of it. I found even Blizzard Entertainment's Genji from Overwatch there, who I couldn't even show here on LinkedIn for obvious reasons. 😅 How long can this thing exist on the […]

Jakub Remiar March 14

Highlights

More Revenue, Less Fees: Samsung’s 80/20 on Galaxy Store

Samsung Revolutionizes Mobile Gaming with 80/20 Revenue Share & Cloud Gaming Innovations Samsung is shaking up the mobile gaming industry with a game-changing 80/20 revenue share model for games on the Galaxy Store. Announced just ahead of the Game Developers Conference, this move significantly undercuts Apple and Google’s standard 30% cut, aligning more closely with Epic Games' developer-friendly 12% model. Empowering Developers with Cloud Gaming Samsung’s mobile cloud gaming platform is redefining how developers scale their businesses. By eliminating the need for downloads, the platform allows players to jump straight into gameplay, enhancing user acquisition, boosting revenue potential, and simplifying game development with an extensive suite of software development kits (SDKs) and tools. Since launching commercially in North America in November 2024, Samsung’s cloud gaming service has already driven significant success. Take Vizor, the developer behind Klondike Adventures—since joining Samsung’s […]

Ömer Yakabagi March 14

Journal

New Games on the Rise!

NEW GAMES ON THE RISE Returning this week with our helpful list of “Games on the rise”.Here I bring you titles debuting at the top of the charts. 👇 These are this week's highlights. 👇➡️ 4x strategy games are still hot! 🔥 The giant gaming company Century Games, whose portfolio includes the big 4X strategy hit “Whiteout Survival”, launched another 4x strategy in February, “Kingshot”. Set in the medieval period, “Kingshot” has a similar gameplay to “WS”, but with a few differences, such as highly polished character animations and a hero roster. The game has been performing well, with growth in both the number of downloads and IAP revenue. On March 8, it appeared in the 🔝 500 for mobile game revenue for the first time. 🏅On March 9, it appeared in the 🔝 1,000 downloads in mobile games for […]

Carlos Pereira March 14

Journal

Native-style creative blending UGC aesthetics with actionable incentive

𝗪𝗵𝘆 𝗱𝗼𝗲𝘀 𝗶𝘁 𝘄𝗼𝗿𝗸? 👇 𝟭. 𝗡𝗮𝘁𝗶𝘃𝗲 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 (𝗔𝗽𝗽𝗹𝗲 𝗡𝗼𝘁𝗲𝘀 𝗔𝗲𝘀𝘁𝗵𝗲𝘁𝗶𝗰)• The design mimics Apple's Notes app, making it look like a personal, organic, and trustworthy recommendation rather than an ad. This reduces ad blindness.• Users are familiar with this format, which makes it feel like a genuine tip from a friend rather than a promotional post.𝟮. 𝗖𝗹𝗲𝗮𝗿 𝗛𝗼𝗼𝗸 & 𝗨𝗿𝗴𝗲𝗻𝗰𝘆• The "Archero 2 Must-Knows" list creates curiosity and a checklist format that encourages engagement.• Gift codes immediately offer value, making users more likely to interact.𝟯. 𝗦𝘁𝗿𝗼𝗻𝗴 𝗩𝗶𝘀𝘂𝗮𝗹𝘀 & 𝗙𝗮𝗺𝗶𝗹𝗶𝗮𝗿𝗶𝘁𝘆• The in-game screenshot is visually appealing and relevant, reinforcing the gaming theme.• The play button suggests a video, increasing engagement and making it feel interactive.𝟰. 𝗦𝗼𝗰𝗶𝗮𝗹 𝗣𝗿𝗼𝗼𝗳 & 𝗙𝗢𝗠𝗢 (𝗙𝗲𝗮𝗿 𝗼𝗳 𝗠𝗶𝘀𝘀𝗶𝗻𝗴 𝗢𝘂𝘁)• Mentioning “Newbie Carnival” and build recommendations implies that experienced players know these tips, pushing new players to […]

Matej Lancaric March 14

Highlights

The Secret Behind Royal Match’s $4M a Day

Warning ☢️ Heavy Game Design post ahead 😁 Royal Match's 👑 event metagame system has become not only the golden standard for level based games, but its a must have driver for monetization 💸. All the top casual games use it such as Monopoly GO, Match Factory, All in Hole, HexaSort, etc. Why it is so exceptional? The beauty of this system is that it is not dependent on core gameplay. Usually, it needs just a level-based setup, but even Monopoly GO, which isn't level-based, uses it in an iterated form 🛠️. The main purpose of the system is to put incentives and time pressure towards playing the main core gameplay. This increases engagement time as surely you won't go away now if there are just 10 minutes ⏳ left in the event. It also reinforces playing the core and […]

Jakub Remiar March 14

Journal

Top 10 Shooter Games by Revenue

Top 10 Shooters by Revenue In 2025, the genre’s monthly revenue surpassed $350M for the first time since 2021, fueled by PUBG Mobile and Call of Duty Mobile 🚀The top 3 revenue leaders remain stable: in the past year, PUBG Mobile holds 36% of the market, followed by Call of Duty Mobile (10%) and Cross Fire (7%), together making up over 50% of total revenue, not including regional versions of games!Only one game crossed $1B in annual revenue last year, with just five others exceeding $100M 🏁While most YoY changes were mild, newcomer Hunting Sniper surged 292% YoY 🎯Do you see a new contender breaking into the top 10 this year? Explore the Dashboard.

Andrei Zubov March 13

#Marketing

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