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New Games on the Rise!

NEW GAMES ON THE RISE - # 1 WEEK, APRIL, 2025 Here I bring you titles debuting at the top of the charts. ๐Ÿ“ˆ๐Ÿ‘‡ These are this week's highlights. ๐Ÿ‘‡ โžก๏ธ The giant publisher ABI Game Studio has published yet another promising title. โ€œCookingdomโ€ is a cooking simulator with a dash of logic puzzles. ๐Ÿ‘ฉโ€๐Ÿณ๐Ÿง  The player must figure out the correct sequence of tasks in the recipe. The main monetization is via video rewards. One offered after a hint with the sequence of the recipe and another extending the timer. โฐ Released on March 6th, โ€œCookingdomโ€ reached almost 4MM downloads in just 15 days. ๐Ÿš€On April 5, it appeared in the ๐Ÿ” 50 downloads in mobile games for the first time. ๐Ÿ…โžก๏ธ Released on March 24, โ€œNBA 2Kโ€ by Tencent reveals the power of the Chinese mobile games market. […]

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Mobile games use various psychological tricks.

Mobile games use various psychological tricks. ๐Ÿญ. ๐—™๐—ข๐— ๐—ข โณ Limited-time events and exclusive offers create urgency.โ€ข Players feel itโ€™s now or never.๐Ÿฎ. ๐—Ÿ๐—ผ๐˜€๐˜€ ๐—”๐˜ƒ๐—ฒ๐—ฟ๐˜€๐—ถ๐—ผ๐—ป ๐Ÿ˜ฃ Failing hurts more than winning feels good. โ€ข Lose a level, get an offer to buy back progress. โ€ข The closer you are to winning, the harder it is to quit.๐Ÿฏ. ๐——๐—ฎ๐—ถ๐—น๐˜† ๐—ฅ๐—ผ๐˜‚๐˜๐—ถ๐—ป๐—ฒ ๐Ÿ“… Small goals keep players coming back. โ€ข Encourages quick daily check-ins. โ€ข Builds long-term habits.๐Ÿฐ. ๐—š๐—ฎ๐—บ๐—ฏ๐—น๐—ถ๐—ป๐—ด ๐— ๐—ฒ๐—ฐ๐—ต๐—ฎ๐—ป๐—ถ๐—ฐ๐˜€ ๐ŸŽฐ Unpredictable rewards tap into our dopamine system. โ€ข Free spins, no loss, no limits. โ€ข Often combined with other features for more excitement.๐Ÿฑ. ๐—ก๐—ฒ๐—ฎ๐—ฟ-๐—ช๐—ถ๐—ป ๐Ÿ˜ฌ Almost winning makes players try again. โ€ข One move away from victory. โ€ข First-time wins come with extra rewards.๐Ÿฒ. ๐—ฆ๐—ผ๐—ฐ๐—ถ๐—ฎ๐—น ๐—ฃ๐—ฟ๐—ผ๐—ผ๐—ณ ๐Ÿ† We play more when others are watching. โ€ข Join teams for bigger rewards. โ€ข Leaderboards increase […]

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Mobile Game Market Research: What Everyone Gets Wrong

Most studios say theyโ€™ve โ€œdone market researchโ€ before greenlighting a new game. But more often than not, what they actually did was check the top charts, scroll through a few competitors, and call it a day. The result? Missed opportunities, misaligned concepts, and wasted dev time. If youโ€™re serious about building a successful mobile gameโ€”especially in the free-to-play spaceโ€”you need to go deeper. Hereโ€™s what most teams get wrong about market research, and how to fix it. Start With Reality, Not Charts Before looking outward, start inward: What is your companyโ€™s vision? What are your teamโ€™s actual strengths?ย (Genre mastery matters.) What is your timeline and resource allocation? This context is essential. Thereโ€™s no point identifying a billion-dollar opportunity in hardcore strategy if your team excels in casual puzzle and has 9 months of runway. Market research should align with what […]

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Perfect Gaming App Icon?

You: the perfect gaming app icon doesnโ€™t exist me: hold my beer! ๐Ÿ“Œ Shoutout to 'Color Block Jam' for this beautiful icon. It's simple. It's bold. It's basically a LEGO brick โ€” and they used the natural rounded-square icon shape to their full advantage. With a 3D feel, soft shadows, and no extra noise, this icon does exactly what it should: catch your eye and spark curiosity.Game icon design at its best.

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New Puzzle Games: Bite Size Insights

Mobile devs, 30% retention on d1 isnโ€™t bad. Itโ€™s just not scale. You can try these 4 things to boost that number UP! Copying top charts wonโ€™t fix your retention problem.Innovating small things early on will.1- If you keep following what your competitors do,Eventually, you will hit a mechanic that works.2- From there, you need to twist level design.There is no โ€œoneโ€ winning formula.3- Your early retention lies in your gameplay.Keep things simple, especially on video creatives.4- Develop better ASMR and VFX visuals.Don't drown in complicated art that makes no sense. Getting early KPIs is a good start,Don't overcomplicate things..

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Mobile Gaming Today: April’9 Week

Hey Fam, Iโ€™m pretty curious if Trumpโ€™s new +104% tariffs on China will affect mobile gaming. Lmk how you feel about that ยฏ\_(ใƒ„)_/ยฏ And - Lezgo! ๐Ÿ‘‡๐Ÿป ๐Ÿ‘Œ๐Ÿป Top Gaming Content ยป Why Now Is the Worst Time to Launch a Match-3? ๐Ÿงฉ Match-3 is still a $5B beast, dominating Puzzle Game revenue, but breaking in is brutal. No Western Match-3 title has hit $100M since Royal Match (2020), unlike the 2013โ€“2017 boom. Itโ€™s saturated with UA hurdles and content-rich giants guarding the gates. The smarter move? Start with adjacent hits, Tile Match, Sort, Match-3D. These rising subgenres offer room to build your puzzle chops, monetization muscle, and LiveOps flow, without getting crushed. Think Spyke Games: smaller wins today, bigger Match-3 ambitions tomorrow. In this red ocean, scaling sideways might be the only way up. ๐Ÿ• Game of the Week: […]

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Puzzle Genres Tier-list

Puzzle Genres Tier-list Based on the analysis of 1,000+ of games over the past year that reached at least 1M+ downloadsHereโ€™s the 2025 success rate tier list:๐ŸŸข๐—ง๐—ผ๐—ฝ ๐˜๐—ถ๐—ฒ๐—ฟ (>๐Ÿณ% ๐˜€๐˜‚๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—ฟ๐—ฎ๐˜๐—ฒ) These genres work best for newcomers๐—”๐—น๐—ฐ๐—ต๐—ฒ๐—บ๐˜† (https://lnkd.in/g8kgP9Nd) โ€ข Infinite Craft by Neal โ€ข Magic Merge: Endless Craft โ€ข Emoji Kitchen โ€“ DIY Emoji Mix ๐—Ÿ๐—ผ๐—ด๐—ถ๐—ฐ ๐—ฝ๐˜‚๐˜‡๐˜‡๐—น๐—ฒ๐˜€ (https://lnkd.in/gpNDWevH) โ€ข Brain Test: Tricky Puzzles โ€ข Thief Puzzle: To Pass a Level โ€ข Braindom: Brain Games Test ๐—–๐—ผ๐—น๐—ผ๐—ฟ๐—ถ๐—ป๐—ด (https://lnkd.in/g3adAEGV) โ€ข Happy Color: Coloring Book โ€ข Paint by Number โ€ข Pixel Art โ€“ Color by Number ---๐ŸŸก๐— ๐—ถ๐—ฑ ๐˜๐—ถ๐—ฒ๐—ฟ (๐Ÿฑโ€“๐Ÿณ% ๐˜€๐˜‚๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—ฟ๐—ฎ๐˜๐—ฒ) Still plenty of room to grow๐— ๐—ฎ๐˜๐—ฐ๐—ต ๐Ÿฏ๐—— (https://lnkd.in/gYVnp_et) โ€ข Match Factory! โ€ข Project Match: ASMR Salon โ€ข Tile Master Pro ๐—ฆ๐—ผ๐—ฟ๐˜ ๐—ฝ๐˜‚๐˜‡๐˜‡๐—น๐—ฒ๐˜€ (https://lnkd.in/gfzxtNgc) โ€ข Hexa Sort โ€ข Goods Sort โ€ข Goods Puzzle: Sort Challenge ๐—ฆ๐—ฐ๐—ฟ๐—ฒ๐˜„ ๐—ฝ๐˜‚๐˜‡๐˜‡๐—น๐—ฒ๐˜€ (https://lnkd.in/g_Pg6Jyz) โ€ข Wood Nuts & Bolts โ€ข Wood Screw Puzzle โ€ข Screw […]

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War Robots has never received the credit it deserves.

War Robots has never received the credit it deserves for its financial and design achievements. Launching a PvP combat experience in 2014 with PS2-level graphics using virtual dual analog sticks seemed skeptical at best, yet the team didn't just create a "Forever Franchise"; it grew into one.ย ย A former Scopely PM described their strategy as taking "C/C+ games and liveop'ing them into B/B+" products. Something similar has happened here, with the franchise catering to a sticky core audience, expanding it over time, and becoming an A product. IAP Revenue is astonishingly stable despite massive changes in download composition (I'm sure the Indian shift is unrelated to geopolitics...). War Robots successfully captured not only Eastern European tankies but also the Japanese and US players. ย Its recent relaunch in China also appears more promising than its initial entry.Initially, compared to World of Tanks […]

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Before Development, Validate Your Game Concept

Developing a new mobile game is one of the riskiest and most expensive moves a studio can make. Especially in the free-to-play (F2P) space, where competition is fierce, user expectations are higher than ever, and marketing is crazy expensive, making a wrong bet can mean burning hundreds of thousands of dollarsโ€”or moreโ€”with nothing to show for it. Thatโ€™s why concept validation isnโ€™t just a smart move. Itโ€™s essential. The Harsh Reality of Mobile Game Development Letโ€™s talk about numbers: According to aย SuperScale study,ย 83% of mobile games fail within three years of launch. Onlyย 2 to 3 out of 10 soft-launched gamesย ever make it to a global launch. According toย a study by Go Practice, 2.73% of all mobile games released between 2016-2023 were able to generate at least $100k 12 months after the launch (study did not consider ad revenue). According toย expert […]

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Parental controls in Mobile Games?

Parental controls in mobile games? Now that's a smart move! ๐Ÿ‘ Just noticed that Royal Match has a built-in parental control option, allowing parents to set PIN-protected restrictions on in-app purchases and chat. With younger audiences engaging more with mobile games, having built-in safeguards is a great step towards responsible gaming. ๐ŸŽฎ๐Ÿ”’ A few things I like: โœ… Easy toggle for purchases and chat โœ… Requires an email to activate, ensuring parents set it up โœ… Keeps the interface simple and accessible While many platforms offer parental control at the OS level, integrating it directly into the game makes it more visible and user-friendly. What do you think? Should more mobile games adopt in-game parental controls? ๐Ÿš€

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Publishing the most successful VR Games on Mobile?

Estoty's I am Cat and I am Security are currently making $300K a day ๐Ÿค‘ in ad revenue together with 500K downloads a day. Is publishing the most successful VR game on mobile the best trick you've heard about? ๐Ÿ˜ฑ This is one of the most craziest stories that we covered this year, where literally the most viral VR game got ported on mobile, it spams interstitials like there is no tmrw ๐Ÿ˜ต, has rewarded videos even for basic interaction (like you see in the piano image) still keeps its viral traffic and then ... profit ๐Ÿ’ฐ I am Cat has 62K reviews and 4.9 score on the Meta VR store, which is more than Beat Saber! (52K) The mobile version is already past 15 Mil. downloads in a little bit more than a month. I am security is already […]

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