Those who buy are more likely to repurchase, so drive those initial conversions!
Unity Report 2025: "Those who buy are more likely to repurchase, so drive those initial conversions!" ๐ โ ๏ธ ๐ช๐๐๐ง ๐ ๐ ๐๐ก๐จ๐ง๐ โ ๏ธ ๐ This argument has been a subtle pet peeve of mine for years.โ ๏ธ Disclaimer: I acknowledge that the world faces larger problems than arguments about correlation vs. causation and IAP purchase behavior. ๐ YES, the 2% of people who buy are most likely the type of people who will buy again, vs the 98% of players who don't spend. ๐This is not the same as saying:"If you can coax Bob into making an initial purchase, this further inclines Bob to make a second purchase."๐๐ฐ๐ณ๐ณ๐ฆ๐ญ๐ข๐ต๐ช๐ฐ๐ฏ ๐ช๐ด ๐ฏ๐ฐ๐ต ๐ค๐ข๐ถ๐ด๐ข๐ต๐ช๐ฐ๐ฏ.Except when it is... In this case, the casual relationship here ๐บ๐ถ๐ด๐ต๐ exist. It might even feel intuitive that it should.๐ But, over the past 4 years we have run hundreds of split […]