Background
  • arrow_back Home
  • keyboard_arrow_rightmobilegames

mobilegames

trending_flat

Those who buy are more likely to repurchase, so drive those initial conversions!

Unity Report 2025: "Those who buy are more likely to repurchase, so drive those initial conversions!" ๐Ÿ˜  โš ๏ธ ๐—ช๐—”๐—œ๐—ง ๐—” ๐— ๐—œ๐—ก๐—จ๐—ง๐—˜ โš ๏ธ ๐Ÿ˜  This argument has been a subtle pet peeve of mine for years.โš ๏ธ Disclaimer: I acknowledge that the world faces larger problems than arguments about correlation vs. causation and IAP purchase behavior. ๐Ÿ˜…YES, the 2% of people who buy are most likely the type of people who will buy again, vs the 98% of players who don't spend. ๐Ÿ™„This is not the same as saying:"If you can coax Bob into making an initial purchase, this further inclines Bob to make a second purchase."๐˜Š๐˜ฐ๐˜ณ๐˜ณ๐˜ฆ๐˜ญ๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜ช๐˜ด ๐˜ฏ๐˜ฐ๐˜ต ๐˜ค๐˜ข๐˜ถ๐˜ด๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ.Except when it is... In this case, the casual relationship here ๐—บ๐—ถ๐—ด๐—ต๐˜ exist. It might even feel intuitive that it should.๐Ÿ‘† But, over the past 4 years we have run hundreds of split […]

trending_flat

CPI kills 93+% of mobile games.

CPI kills 93+% of mobile games.13 Creative Video Insights --> Lower your CPI with these: (Also check Bitesize 13!) Creating CREATIVE creatives, is a science! ๐Ÿ‘ฉโ€๐Ÿ”ฌ ๐Ÿ‘จโ€๐Ÿ”ฌ "Someone quote me on this."Here are 13 Personal Insights:1- Early game creatives should be actual gameplay:--> a Iteration of mid long level gameplay.--> b Fast complete on an early level. 2- Majority of videos fail to communicate players:--> a Check your avg view on your creatives.--> b Impress within few seconds.--> c Colors and Movements are all you need.3- Fail videos comes with different variations:--> a Too complex to solve.--> b Obvious solution, still cant do it.--> c Absolute non-sense.4- Real Life mix with gameplay usually works:--> a They are unreliable long term.--> b CTR needs to be checked every 12 hrs.PS: IF you are constantly getting 3-5 dollars, you are not alone, […]

trending_flat

How to Set Up Meta AdROAS Campaigns

โœ…How to Set Up Meta AdROAS Campaignsโœ… I wanted to highlight a recent episode of Two and a Half Gamers in which Matej dives into how AdROAS campaigns work on Meta. If you're looking to boost your ad revenue and optimize your user acquisition strategy for ad-monetized apps, this feature is definitely worth exploring! ๐Ÿ’ฐSome highlights:๐ŸŽฏ Target High-Value Users: Optimize your campaigns to reach users who contribute the most through ad views.๐Ÿ“ฑ Android Focus (for now): Currently available for Android campaigns due to iOS privacy limitations.๐Ÿ“Š Data-Driven Optimization: Requires a minimum of 15 attributed ad impression events with value in the last 28 days.๐Ÿ“ˆ Proven Results: Early adopters have seen higher ROAS, improved retention, and more balanced monetization. https://www.youtube.com/watch?v=vsjIGV_w2m4&t=799s&ab_channel=two%26ahalfgamers

trending_flat

Social Casino LiveOps Strategy

Social casino LiveOps Strategy Here are 15 event types that keep players hooked:(used by top games like Monopoly Go, Coin Master, and Dice Dreams)1. ๐Ÿ† Leaderboard Tournament โ€ข Players collect event items in core gameplay โ€ข Enter a leaderboard for 1โ€“2 days โ€ข Top players win real-time rewards2. ๐Ÿ—บ๏ธ Treasure Hunt โ€ข Hidden rewards with empty slots to build suspense โ€ข Players earn picks from gameplay or offers โ€ข Multi-stage events lasting up to 9 days3. ๐Ÿ“ถ Milestone Rewards โ€ข Collect target items to unlock better rewards โ€ข Progress bar shows advancement โ€ข Great for 1โ€“6 day events4. ๐Ÿƒ Collection: Album โ€ข Cards drop from different events โ€ข Complete time-limited collections โ€ข Finish all collections = major reward5. ๐ŸŽฐ Rolling Offer โ€ข Series of rewards revealed one by one โ€ข Starts free to pull players in โ€ข Paid steps get […]

trending_flat

Make ANY purchase and get rewarded?

๐Ÿ›’ Make ANY purchase and get rewarded? Saw this โ€œShopping Crazeโ€ screen in Fish of Fortune and loved how clear and generous it feels. No tiers. No complexity. Just 'buy anything' and get bonus rewards.Itโ€™s a smart nudge โ€” especially for hesitant spenders who might just need that extra push.Quick, colorful, and straight to the point.

trending_flat

How to improve your mobile game metrics?

How to improve your mobile game metrics? From retention to monetization, hereโ€™s what the best teams focus on:1. ๐ŸŽฎ First-Time User Experience โ€ข Focus: D1 retention, tutorial completion โ€ข Keep tutorials short, clear, and rewarding โ€ข Add early premium rewards or bonus levels โ€ข Avoid aggressive monetization or long tutorials2. โฑ Short-Term Engagement โ€ข Focus: D3โ€“D7 retention, level churn โ€ข Build clear player progression โ€ข Use daily quests, upgrade systems, progress bars โ€ข Make progression feel valuable, not trivial3. ๐Ÿ” Long-Term Engagement โ€ข Focus: D30โ€“D90 retention, sticky factor โ€ข Introduce long-term goals and meta layers โ€ข Add global maps, leaderboards, customization โ€ข Balance grind with meaningful rewards to prevent burnout4. ๐Ÿ•น Core Gameplay โ€ข Focus: Session length, playtime โ€ข Polish mechanics and controls โ€ข Add dynamic difficulty, diverse enemies, win streaks โ€ข Strong core loop is essentialโ€”donโ€™t patch it later5. […]

trending_flat

Turning your special offers into a Revenue Machine?

How to turn your special offers into a revenue machine (without annoying your players) Special offers arenโ€™t just about discounts - theyโ€™re about design, psychology, and timing.Done right, they boost engagement, LTV, and retention.Done wrong, they just collect dust.Here are a few of the strategies from this weekโ€™s carousel: ๐Ÿ‘‡๐Ÿ”น Bundling value without overwhelming the player๐Ÿ”น Using scarcity without feeling scammy๐Ÿ”น Segmenting offers by player type, session behavior, and UA source๐Ÿ”น Creating a โ€œflowโ€ of purchases with chained deals๐Ÿ”น Why visuals (not pricing) often make or break the sale๐Ÿ’ก If youโ€™re running a free-to-play game and want to actually monetize it, this deck is worth a swipe.

trending_flat

Gacha Accessibility Range?

Warning โ˜ข๏ธ Heavy Game Design podcast ahead. Do you know the main difference between the 3 most common Gacha (lootbox) types on the market? ๐Ÿค” โ–ช๏ธ ๐’๐จ๐ฅ๐ข๐ ๐“๐จ๐ค๐ž๐ง ๐†๐š๐œ๐ก๐š (๐˜Ž๐˜ฆ๐˜ฏ๐˜ด๐˜ฉ๐˜ช๐˜ฏ, ๐˜™๐˜ข๐˜ช๐˜ฅ, ๐˜š๐˜ถ๐˜ฎ๐˜ฎ๐˜ฐ๐˜ฏ๐˜ฆ๐˜ณ'๐˜ด ๐˜ž๐˜ข๐˜ณ)This is the initial setup introduced in Japan. Monster strike already passed $8 Bill. lifetime revenue with it. Tokens can consume only few of their duplicates. The key is to upgrade all of their other progression vectors such as skill trees, equipment, skills, level, etc. Low rarity characters are used as upgrade fuel. Collection number dramatically increases through the lifecycle of the game into hundreds or thousands. ๐ŸŽฐ ๐˜ˆ๐˜ค๐˜ค๐˜ฆ๐˜ด๐˜ด๐˜ช๐˜ฃ๐˜ช๐˜ญ๐˜ช๐˜ต๐˜บ:ย Best characters are extremely hard to get and are dropped from timed exclusive drop pools.๐Ÿ’ฐ ๐˜™๐˜ฆ๐˜ท๐˜ฆ๐˜ฏ๐˜ถ๐˜ฆ ๐˜ฑ๐˜ณ๐˜ฐ๐˜ง๐˜ช๐˜ญ๐˜ฆ: Characterized by spiky revenue, that jumps always with a new content release and then goes down dramatically until the next content drop. ๐Ÿ‘€ […]

trending_flat

The gaming industryโ€™s next big growth story: Middle East

The gaming industryโ€™s next big growth story? Itโ€™s happening in the Middle East right now. Billions in investment. A booming Gen Z population. Government-backed gaming initiatives. A royal family obsessed with games. The region is rapidly becoming the new global force in gaming, and most studios arenโ€™t ready for whatโ€™s coming.Did you know Saudi Arabia plans to invest $38B into gaming and esports?Or that the UAE and Egypt are quietly building major player bases with some of the worldโ€™s highest mobile engagement?The Middle East is perhaps the most interesting, and fastest growing region in all of gamingdom. The last few years it has been undergoing a profound transformation, one that is redefining its position in the global gaming industry. For years, MENA was considered a promising but underdeveloped market. Today, itโ€™s rapidly becoming a key player, backed by visionary national […]

trending_flat

Fishdom by Playrix: Fantastic Results

What I truly admire about Playrixโ€™s games is their innovative approach to monetization and retention. Let's explore the event that led to fantastic ๐Ÿ“ˆ results according to Sensor Tower data:+32.3% ๐‘๐ž๐ฏ๐ž๐ง๐ฎ๐ž+44.4% ๐€๐‘๐๐๐”+13% ๐ƒ๐š๐ข๐ฅ๐ฒ ๐’๐ž๐ฌ๐ฌ๐ข๐จ๐ง๐ฌ+16.6% ๐ƒ๐š๐ข๐ฅ๐ฒ ๐“๐ข๐ฆ๐ž ๐’๐ฉ๐ž๐ง๐ญ Over the past two years, Fishdom has introduced long-term meta-events that run for nearly a month. These arenโ€™t just side contentโ€”theyโ€™re strategic systems with independent mechanics layered over the core gameplay, keeping players engaged on multiple levels.๐Ÿ” On the Playliner calendar below, you can see two examples: One with a Merge mechanicOne with an Expedition mechanicLetโ€™s dive deeper into the ๐„๐ฑ๐ฉ๐ž๐๐ข๐ญ๐ข๐จ๐ง ๐„๐ฏ๐ž๐ง๐ญโ€”especially how it evolved in 2024 with the introduction of the ๐†๐ž๐ฆ๐ฌ๐ญ๐จ๐ง๐ž ๐“๐ซ๐š๐ข๐ฅ ๐ฆ๐ข๐ฅ๐ž๐ฌ๐ญ๐จ๐ง๐ž ๐ž๐ฏ๐ž๐ง๐ญ.๐Ÿ—บ๏ธ Expedition is an exploration event with its own map, storyline, and energy system. Players explore, clear obstacles, collect resources, and help characters progress.๐Ÿ’Ž Gemstone Trail runs alongside […]

trending_flat

The fastest-growing mobile games of 2025

The fastest-growing mobile games of 2025 (some of these numbers are insane)Hereโ€™s whoโ€™s topping the charts so far this year:๐Ÿงฉ Puzzleโ€ข Sort Puzzle (Rollic Games) โ€“ +15,805,000% ๐ŸŸขโ€ข Screwdom (iKame) โ€“ +597%โ€ข Knit Out (Rollic Games) โ€“ +1,580,500% ๐ŸŸขโš”๏ธ RPGโ€ข ่‹ฑ้›„ๆฒกๆœ‰้—ช โ€“ +177,329,100% ๐ŸŸขโ€ข Chiikawa Pocket (Applibot) โ€“ +118,676,700% ๐ŸŸขโ€ข ๋งˆ๋น„๋…ธ๊ธฐ ๋ชจ๋ฐ”์ผ (NEXON) โ€“ +404,149,000% ๐ŸŸข๐Ÿ•น๏ธ Arcadeโ€ข Idle Weapon Shop (HOT GAMES) โ€“ +48,159,200% ๐ŸŸขโ€ข Fancy Hole (Tuan Anh Nguyen) โ€“ +39,583,600% ๐ŸŸขโ€ข Chainsaw Juice King (SayGames) โ€“ +283%๐Ÿ—๏ธ Simulationโ€ข I Am Cat (Estoty) โ€“ +956,613,000% ๐ŸŸขโ€ข Good Coffee, Great Coffee (TapBlaze) โ€“ +894,890,100% ๐ŸŸขโ€ข Dreamy Room (ABI Games) โ€“ +706,464,400% ๐ŸŸข๐Ÿง  Strategyโ€ข DC: Dark Legion (FunPlus) โ€“ +310,723,300% ๐ŸŸขโ€ข Kingshot (Diandian) โ€“ +302,210,800% ๐ŸŸขโ€ข ์—‰๋ง ํŠน๊ณต๋Œ€ - 8282ํšŒ ๋ฝ‘๊ธฐ ์ฆ์ • (Kingnet) โ€“ +7,335,000% ๐ŸŸข๐ŸŽฏ Shooterโ€ข Armor Attack (Kek) โ€“ +159%โ€ข Arena Breakout (VNGGames) โ€“ +27%โ€ข Delta Force (Tencent) โ€“ […]

Login to enjoy full advantages

Please login or subscribe to continue.

โœ–

Go Premium!

Enjoy the full advantage of the premium access.

โœ–

Stop following

Unfollow Cancel

โœ–

Cancel subscription

Are you sure you want to cancel your subscription? You will lose your Premium access and stored playlists.

Go back Confirm cancellation

โœ–