mobilegamemarketing

💫 Hexasort by Lion Studios: A $200M/year Hybrid-Casual Giant 🧩💥 Since its soft launch in September 2023, Hexasort has scaled to a massive $500K/day ($150K from IAP & $300K from ads). Through three game-changing ad monetization innovations, Lion Studios has transformed this title into a hybrid-casual puzzle powerhouse. Here’s how:Rewarded Ads in Gameplay: 🎁 Strategic placement of rewarded ads on the main game board to help users progress faster.A New Ad Unit – Rewarded App Open Interstitial: 🆕 A clever ad unit that rewards users with extra perks simply for opening the app.User-Ad Experience Segmentation: 🎯 Tailored ad experiences based on specific user acquisition campaigns, personalizing gameplay, and ad exposure.According to Sensor Tower, Hexasort’s players are deeply engaged, averaging 40 minutes daily over nearly 6 sessions. This translates to around 90 banner impressions, 9 interstitials, and 6 rewarded ad opt-ins […]

🚨 New feature in Google Ads🚨 I just saw this feature this morning (I am not completely sure if it's new but it is the first time I see this in my account at least) so here you go! 𝐆𝐨𝐨𝐠𝐥𝐞 𝐡𝐚𝐬 𝐢𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐞𝐝 𝐚 𝐟𝐞𝐚𝐭𝐮𝐫𝐞 𝐭𝐨 𝐚𝐝𝐝 𝐚 𝐯𝐨𝐢𝐜𝐞-𝐨𝐯𝐞𝐫 𝐭𝐨 𝐚𝐧𝐲 𝐯𝐢𝐝𝐞𝐨!Google is introducing more AI features gradually and after the introduction of the bumper ads few months ago, we have now the possibility of adding a voice-over in any video from our account or Youtube.As you can see in the screenshot, you just need to select a voice and then write the script that the voice will reproduce.To be honest, some voices are quite natural haha and you have multiple tones of voice. This can be a good feature to give a different approach to all these videos with only […]

Hexasort making 🤑 $500k/day in revenue and has set a new standard for hybrid-casual games on multiple levels. 👇 Hexasort by Lion Studios (a.k.a AppLovin) has become a significant player in mobile gaming and has grown steadily since its global launch. There are multiple layers of a masterpiece. Great innovation on the ad placements. Felix already awarded the whole team a Nobel prize in recognition of their genius. With Jakub defending the game designers behind the highly addictive game. Gameplay mechanics are designed for long sessions and strategic thinking.Surprisingly, their main UA channel is Applovin. Hah, that is no surprise. Sorry. The whole creative approach is from a perfect UA playbook where you scale on Ad networks with a shit ton of playables. Yes, 70-80% of creatives are playables! Kudos to the team. 📺 Watch on YouTube: https://lnkd.in/dGFRxVzH🎧 Listen on […]

These 10 games kept their revenue throne on the top charts, are they all successful? What does even success means? In terms of revenue, success mean a lot of money.Full lists are https://lnkd.in/dynmZZ4NHowever,When you look at the big picture You see it takes time to define success.And its not necessarily means revenue.Though it helps to define it.Here are some other success metrics:-Functional Minimum Viable Product-Early Retention Rate-Day 0 Play Time-Enough players for metrics to make senseAnd here are ‘’scaled’’ success metrics:-LTV-Low CPI-High Install-ARPDAU-Late Retention RateTherefore,↳ Look from a zoomed out perspective↳ Combine it with your talent,↳ Define the your OWN metrics,↳ And set a path for your ‘’success’’.Most importantly, keep it up! If you want to define yours, DM meAndrei Zubov or Diana Levintovaand learn more about metrics.What are your success metrics?Cheers! AppMagic

I recently discovered something super cool in Royal Match while playing the 'Dragon Nest' event. 🐉 It’s not just the event itself that caught my attention, but the amazing UI they designed around it! The event icon on the main screen literally comes to life with an invite popping out every few seconds, making it impossible to miss. For those who haven't checked it out yet, Dragon Nest is a limited-time event where you raise dragons by matching with friends or other players. The way you collect Magic Balls to level up your dragons and win rewards feels like a perfect addition to the gameplay. 🎁These subtle, yet powerful, UI details really add to the game’s immersive experience, and Dream Games nailed it once again with this one. 👏Have you tried Dragon Nest yet?hashtag#RoyalMatch hashtag#DragonNest hashtag#GameEvent hashtag#DreamGames hashtag#MobileGaming hashtag#GameUI

🎮 How Physiology and Psychology Explain Mobile F2P Game Metrics 🧠📈 We're not just talking numbers When we talk about session times, retention rates, and monetization in F2P mobile games. These metrics reveal how player habits, behaviors, and decision-making are rooted in human physiology and psychology.Here's a deeper look at how we tap into these principles to build successful games:⚙️ 1. Engagement Loops & Habits Formation:Gratification systems, feedback loops, and well-designed hooks turn gameplay into a habit. By offering immediate rewards and clear progress, games stimulate the brain's reward centers, fostering daily routines that players naturally integrate into their lives. There's also a clear pacing to things; as some reactions in the human body need to wash out from time to time, before you can drive players back to them.💰 2. Monetization Behavior and Conversion:Conversion strategies aren’t just about prompting […]

I've managed $100M+ budgets. Here's 1 core issue I see in growth-stage game studios:They're throwing money around without realizing it.Example:Not enough partners? Missing annual targets?The typical response: "We need to hire more salespeople."But is recruiting new salespeople the answer?Or are you just adding more water to an overflowing ocean?Truth is, you don't have a sales problem.You have a foundational problem.Who is this really for?What makes you different?What does your strategy actually deliver?How do you communicate your value?If you don't address these foundational issues,you'll end up in a cycle of slow growth.Here's what I'd do this week:1. Identify your top 3-5 customers2. Schedule calls with them today3. Ask key questions about your value and impact4. Refine your messaging to sharpen differentiationRemember:Growth challenges are constant.It's how you tackle them that matters.I learned this the hard way at Gameloft, Blizzard, and Huuuge.Now I […]

HYBRIDCASUAL IS ON FIRE 🔥”FARM JAM” BY APPSYOULOVEParking Jam Puzzle is having a great time! 🧩🚗Many innovations are being launched, some of which have been well-received by gamers of the genre. 👍That's the case with “Farm Jam: Animal Parking Game” by Appsyoulove.“Farm Jam” mixes the mechanics of Parking Jam with Matching Pair.Including a metagame like Royal Match, but with a farm theme. 👩‍🌾🌽🐄This blend brought freshness to the subgenre! 🤩The game's highly polished game art stands out. 👩‍🎨🧑‍🎨With funny moments, such as onomatopoeia sounds and the little pig's belly-up spin. 🐖🥰The game has been climbing in recent months. 📈According to AppMagic, “Farm Jam” has accumulated US$10MM in IAP revenue and 22MM downloads.Boosted by promising metrics such as stickiness of over 15% and session length of 18 min (“Royal Match” is 17 min).And high penetration in Tier 1 countries, 87%. 🇺🇸🇩🇪🇬🇧In […]

Balatro is currently doing $40K a day 🤑 on mobile as a premium game! as it launched there on Sep. 26th. Already past $1,8 Mil. in less than a month and 300K+ downloads. We couldn't ignore this design masterpiece so here is the rundown 😎Originally published by Playstack & developed by Localthunk, Balatro was released on Feb. 20th on Steam as a premium game for $14.99. With more than 44K reviews and a 97% positive rating currently, it is one of this year's big indie hits. In August PC Gamer reported that it already sold past 2 Mil. copies, which we can assume is then around $30 Mil. !!! 💰. Then it launched now on mobile for $9.99, in pretty much identical condition as the PC. Now it is literally #2 on mobile premium grossing charts, right behind Minecraft. The […]