Gaming AdTech: Bigabid raises $25 million Series A
The round, led by MobilityWare, will fuel expansion and enhance ad-based gaming models. Bigabid, a data-driven ad-tech company specializing in machine learning (ML) based solutions, has raised $25 million in a Series A round and signed a cooperation agreement with the gaming company MobilityWare to expand its media activity in the gaming sector. The companyโs $3 million Seed round took place in 2016. The companyโs CEO, Amit Flohr, told Calcalist that Bigabid faced challenging years in its early stages, but now that it is profitable, it has decided to raise new capital. โMobilityWare and several leading angel investors participated in the round. Weโve had many offers to raise funds, but I didnโt want to dilute the shareholders. I was looking for an investment that adds strategic value, which makes the collaboration with MobilityWare especially important. The funds will also be […]