Fortnite is back! After 5-year Apple ban. Let's take a look at their purchase flow.1. Tap an item to purchase, then choose payment method: Epic or 'In-app purchase'2. That 'In-app purchase' button doesn't look very inviting to me, Epic store has a nice icon AND a 20% back kicker. Probably will choose that route. ๐ 3. No scary popup confirmation after tap!Wild.Is this the beginning of a new era?
Rollic's Color Block Jam ๐ฅ, continues to scale past $500K in IAP ๐ค revenue only and 200K downloads a day. What new features have they added recently to continue this monster growth? ๐ต The team is adding a standard "level based puzzler" systems such as: โพ 2 Pre-level boosters (Time + Rocket) โพ 1 new booster during gameplay (Rocket from previous step) โพ 5 steps streak mechanic, which ties this all together giving you those 2 boosters as you win in a rowAs the new king of Hybrid-casual puzzlers, even Color Block Jam is no exception to its continuous evolution towards going full casual. These latest features that they added are a clear sign of that direction. As the game is currently more and more driven by IAP ๐ธ revenue instead of Ad revenue, this ratio will now get even […]
Here are 7 things you need to know about Voodoo in 2025. I'm introducing new series flash takes for quick insights! 2025 started tough for many mobile publishers.Pressure from Eastern Developers,Saturated market in hybridcasual games,Lower profit margins...All pushes big publishers to try new things.Here are flash takes:1. Quality > Quantity prototyping,2. Still depending on its older titles,3. Most unique - innovative portfolio,4. Still follows market "puzzle" trends,5. Bigger testing groups on early stage,6. Choosing talented but smaller studios,7. Hybrid casual strategy figured out well..So innovative gameplay with proven mechanics,Crazy creative ideas and high retention player base.The most powerful creative scale & budget in market.
๐จ TikTok has changed the iOS campaign setup ๐จ Today, I noticed a new option when creating an iOS campaign on TikTok: you can now enable or disable SKAN attribution.This is essentially the same approach Meta uses with AEM, but TikTok still gives you the option to activate SKAN attribution so you can view SKAN data directly in the dashboard (something that you can also do with Meta but not in TikTok if you disable this option)The question is: What signals are the campaigns using now? Previously, you couldn't disable SKAN when ADC was enabled so I assumed the campaigns were still relying on SKAN signals for optimization. But now, it looks like TikTok has taken things a step further. It appears the algorithm is ready to optimize based on probabilistic signal attribution only.Time to test!
Mobile Game Meta Guide ๐ก ๐ช๐ต๐ฎ๐ ๐ถ๐ ๐ ๐ฒ๐๐ฎ?โข Itโs not a new hero, booster, or ability.โข Itโs the layer outside the core loop: rewards, progression, collectibles, narrative.โข It gives players goals that feel freshโwithout breaking the gameโs balance.โ ๐ช๐ต๐ ๐ฎ๐ฑ๐ฑ ๐บ๐ฒ๐๐ฎ?Because it:โข Adds depth without power creepโข Scales cheaply (mostly art & narrative)โข Opens up easy A/B testsโข Boosts retention and ARPUโข Creates endless Live-Ops hooks: collections, events, FOMOโญ ๐ฃ๐ผ๐ฝ๐๐น๐ฎ๐ฟ ๐บ๐ฒ๐๐ฎ ๐ฎ๐ฟ๐ฐ๐ต๐ฒ๐๐๐ฝ๐ฒ๐: โข Decoration: rooms, gardens (Homescapes)โข Leaderboards: ranks, badges (Marvel SNAP)โข City-building: slots โ coins โ village (Coin Master)โข Collections: stickers, pets (Merge Mansion)โข Storylines: chapters, cut-scenes (Episode)โข Campaigns: world maps, biomes (mid-core RPGs)โข Customization: skins, outfits (Overwatch)โข Romance: branching relationships (Choices)๐ต๏ธ ๐ช๐ต๐ฎ๐ ๐บ๐ฒ๐๐ฎ ๐ณ๐ถ๐๐ ๐๐ผ๐๐ฟ ๐ด๐ฎ๐บ๐ฒ?โข Match-3: decoration + light storyโข PvP: skins + ranksโข Mid-core: base-building + epic cut-scenesโข Casual sims: expansive city + collectionsBut skip meta […]
Lands of Jail making ๐ค $๐ฎ๐ฑ๐ฌ๐ธ/๐ฑ๐ฎ๐, a Chinese-built 4X survival-sim mashup that combines Frozen City onboarding, Whiteout Survival progression, and King Shot-style map layering ๐ All dressed in prison jumpsuits, toy factories, and riot suppression mechanics. ๐๐๐ถ๐น๐ ๐ฏ๐ ๐๐ต๐ถ๐ป๐ฒ๐๐ฒ ๐๐๐๐ฑ๐ถ๐ผ ๐ฒ๐ช๐ผ๐ฟ๐น๐ฑ, ๐ถ๐ ๐บ๐ถ๐ ๐ฒ๐:Frozen City-style idle onboardingHardcore 4X warfareSaga events, riots, gacha, and Discord-forced alliance spamA prison toy factory (yes, really)And some of the most absurd AI-generated creatives on mobile๐ฌ๐ผ๐ ๐๐ถ๐น๐น ๐น๐ฒ๐ฎ๐ฟ๐ป: Whatโs working in monetization, pacing, and theme alignmentWhy KingShot might be its closest cousinWhere the game borrows from Whiteout Survival, and where it improvesHow creative strategy blends GTA, toilet humor, AI anime, and frozen family failsWhy this might be the next 4X template other Chinese devs will clone. https://www.youtube.com/watch?v=k-r2MT16zlc&ab_channel=two%26ahalfgamers
Think games are made only by programmers? Think again! Hereโs a glimpse into the professionals it takes to bring a game to life:Development โข Programming: gameplay programmers, AI engineers, full-stack developers โข Art: concept artists, 3D modelers, illustrators โข Game Design: level designers, narrative designers, system designers โข Quality Assurance: QA testers, compliance testers, automation engineers โข Animation & Audio: character animators, sound designers, audio engineers Localization & Community โข Localization: translators, cultural adaptation specialists โข Community Management: community managers, social media managers, moderators Marketing & Sales โข Marketing: creative producers, content makers, growth managers โข Business Development: sales managers, licensing managers, monetization experts Administration โข Management: CEOs, CTOs, product managers โข HR & Finance: recruiters, payroll managers, legal counsel โข Support: customer service reps, player support specialists Other Key Roles โข Esports & Events: tournament organizers, coaches, commentators โข […]
1111 Jobs in Mobile Gaming ๐ฆ ๐๐ป Data from Gamigion.com/jobs ๐บ๐ป Dev ๐ป Art ๐จ Product ๐ฑ Marketing ๐ฏ Business ๐ฐ Data ๐ QA โ๏ธ ๐ป Dev Unity Client Engineer - Scopely ๐ช๐ธ Tech Team Lead (Shanghai based) Scopely ๐ธ๐ฌ ๐จ๐ณ ๐ฐ๐ท ๐ฎ๐ช ๐ช๐ธ Engineering Manager - LiveOps Automation Scopely ๐ช๐ธ ๐ต๐น Staff Engineer - Monopoly GO! Scopely ๐จ๐ฆ ๐บ๐ธ Technical Lead, Esports Supercell ๐ซ๐ฎ LLM Engineer Supercell ๐ซ๐ฎ Senior Gameplay Programmer, Clash Royale Supercell ๐ซ๐ฎ Senior Software Engineer II Zynga ๐ฎ๐ณ Principal Software Engineer Zynga ๐ฎ๐ณ Senior Network Engineer Playtika ๐บ๐ฆ Corporate Development Manager Moon Active ๐ฎ๐ฑ Full Stack Developer Moon Active ๐ฎ๐ฑ Automation Developer Moon Active ๐ฎ๐ฑ Software Engineer (Part-time) Dream Games ๐น๐ท Software Engineer Dream Games ๐น๐ท Game Developer Dream Games ๐น๐ท Senior Software Engineer Dream Games ๐น๐ท SecOps Engineer Dream Games ๐น๐ท Senior Art Engineer, Unity […]
Dream Games knows how to keep players engaged ๐ญ. ๐ฆ๐ถ๐ฑ๐ฒ ๐๐๐ฒ๐ป๐๐ ๐๐ถ๐๐ต ๐ฃ๐๐๐๐น๐ฒ ๐ ๐ฒ๐ฐ๐ต๐ฎ๐ป๐ถ๐ฐ๐ ๐งฉ โข Use event currency from core gameplay โข Add familiar puzzles from other games โข Encourage smart spending with fun problem-solving๐ฎ. ๐ง๐ฒ๐ฎ๐บ ๐ง๐ผ๐๐ฟ๐ป๐ฎ๐บ๐ฒ๐ป๐๐ ๐ค โข Team-based item collection โข Shared and bonus rewards for top players โข Builds social bonds and gives players mid-term goals๐ฏ. ๐๐ฎ๐๐ฎ ๐ค๐๐ฒ๐๐-๐น๐ถ๐ธ๐ฒ ๐ฆ๐๐ฟ๐ฒ๐ฎ๐ธ ๐ฅ โข Win streaks vs. 100 players โข One loss = out โข Big prize for the top, high-stakes excitement๐ฐ. ๐ฅ๐ฒ๐ด๐๐น๐ฎ๐ฟ ๐ง๐ผ๐๐ฟ๐ป๐ฎ๐บ๐ฒ๐ป๐๐ ๐ โข 1โ7 day cycles, solo or team โข Harder levels give more event resources โข Keeps players returning with daily goals๐ฑ. ๐ฆ๐ต๐ผ๐ฟ๐-๐ง๐ถ๐บ๐ฒ ๐๐ผ๐บ๐ฝ๐ฒ๐๐ถ๐๐ถ๐ผ๐ป โฑ๏ธ โข 30 or 60-minute events โข Starts when the player joins โข One leaderboard winner โ short, intense fun๐ฒ. ๐ฆ๐ฒ๐ฎ๐๐ผ๐ป ๐ฃ๐ฎ๐๐ ๐๏ธ โข Free and paid tiers โข More points […]
TOP 10 HYBRID CASUAL# 3 WEEK, MAY, 2025 Hey Hybrid Maniacs! ๐The newcomer to the Top 10 list in the third week of May is โEpic Plane Evolutionโ. ๐ซPublished by Voodoo and developed by Walk Talk with Heseri Games, โEpicโ is an arcade flight simulator with a typical clicker economy.This blend makes requests for video rewards go through the roof. ๐๐ตWith an easy hyper-style mechanic, โEpicโ makes players want to see the whole plane. โ๏ธThis drives monetization. ๐ฐMy proudest moment. ๐คฉ๐ I mentioned โEpic Plane Evolutionโ in my Releases and Transfers List for the fifth week of September 2024. ๐Other highlights.โKingdom Clashโ comes back to the list. โ๏ธ๐Itโs an excellent strategy game published by Azur with a deep meta.Last but not least, โScrewdomโ jumped to second place for the first time.Yes, Screw Puzzles are still on fire! ๐ฉ ๐ฅDon't want […]
Thread vs Screw: How Wool Sort Stands Out in the Screw Puzzle Subgenre ๐ค A new type of the Screw Puzzle hit our Top Trending with 2M installs in May alone. Wool Sort swaps screws for threadsโbut thatโs just the start. Letโs see how it stacks up against its closest reference, Screw Jam ๐1๏ธโฃ GenreWhile Wool Sort beats Screw Jam in daily installs (180k vs 75k in the peak), its IAP revenue is much lower ($2.6k vs $211k in the peak). It clearly follows a Hypercasual model driven by ads.2๏ธโฃ Core Gameplay ๐ฉScrew Jam offers short, progressively harder levels and a โlimited livesโ system to boost retention and drive early purchases.๐งถWool Sort opens with tougher levels to spark a sense of achievement and maximize rewarded ad views, though this might hurt long-term retention.3๏ธโฃ Meta Systems๐ฉScrew Jam features light city-building: players […]
RevenueCat, now the backbone of over 70,000 subscription-based mobile apps, just announced a $50M Series C to level up its mission: helping developers make more money, faster. Founded in 2018 as a side project by Jacob Eiting and Miguel Carranza, RevenueCat started as a simple tool to manage in-app subscriptions. Today, it's handling billions in payments and is used by 1 in 3 new subscription apps. Now valued at $500M, the company plans to go far beyond subscriptions. Why It Matters: New funding round led by Bain Capital Ventures (with support from Index, YC, and others) $100M total raised 2,000+ devs already testing RevenueCatโs web billing engine, now a serious Stripe/Chargebee contender CEO Jacob Eiting says: โWe want to build the most important software company for appsโby a mile.โ Whatโs Next for RevenueCat: Web billing: After the Apple-Epic ruling, devs […]
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