State of Creative Optimization: 2025 Edition
Since the last post in this format was well received, I thought it would be interesting to also share my key takeaways from the new State […]
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Lucky Wheel: How Travel Town Increases Session Length and Engagement
Lucky Wheel: How Travel Town Increases Session Length and Engagement 🎡 ✨The UpdateTravel Town introduced a Lucky Wheel: after completing the last Daily Challenge, players can […]
Matchmaking: The Hidden Engine Powering Game Economies and Player Joy
In the world of modern game development — especially F2P and hybrid monetization models — matchmaking is often treated as a technical backend feature. Something you […]
The Ultimate Guide to Game Concept Testing for F2P Success
According to data from AppMagic, the typical success rate of a globally launched F2P mobile game falls somewhere between 0.2% and 4.2%. This already paints a challenging picture, but […]
Four lessons from Angel Investing
I made over 30 angel investments between 2019-2023 before starting my VC firm. Four lessons from angel investing:1. Returns take a LONG time.Assume the money is […]
Why Loot Boxes Exist
𝗪𝗛𝗬 𝗟𝗢𝗢𝗧 𝗕𝗢𝗫𝗘𝗦 𝗘𝗫𝗜𝗦𝗧 Nothing is as misunderstood as loot boxes in gaming (virtual currency is a close second). Critics decry them as a normalization of […]
Vietnam Rises As A Global Force In Mobile App Publishing
Vietnam isn’t just participating in the digital race, it’s leading it. With more than 5.6 billion global App Downloads, Vietnam has charged into the world’s top […]
Subway Surfers and Crossy Road Crossover: A First for Mobile Classics
SYBO (Subway Surfers) and Hipster Whale (Crossy Road) launched a special crossover event where: Crossy Road added a Subway Surfers-themed world featuring characters like Jake and […]
Unity 2024 Report: Mobile Growth and Monetization
Unity's 2024 Mobile Growth and Mon. Report: interesting and actionable data for Growth folks. 📈
Most in-game shops fail because of bad design.
🔥 Most in-game shops don’t fail because of bad offers — they fail because of bad design. In F2P mobile games, your shop isn’t just a […]
Season Pass can drive both engagement and monetization.
Season Pass can drive both engagement and monetization if done right. ❌ 𝗪𝗵𝗮𝘁 𝘁𝗼 𝗮𝘃𝗼𝗶𝗱:• Unclear reward rules and mismatched item sizes = visual mess• Currency […]
Most “news” tabs in social casino games are forgettable.
Most “news” tabs in social casino games are forgettable. But in Dice Dreams, collecting a gift from a friend doesn’t just give you a few spins—it […]