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Whiteout Survival vs. Kingshot: A Masterclass in Genre

When one studio launches two of the biggest strategy games in the world, the only question left is: which one should you obsess over first? What You’ll Read: In this analysis, we’re diving deep into the frosty survival saga of Whiteout Survival and the flashy medieval mayhem of Kingshot — both powered by Century Games. You’ll get: A full breakdown of how both games launched, grew, and hooked players What makes each gameplay loop tick — from tapping bandits to freezing your citizens How they make money (and why you might want to spend) The ads that got you to download — and the drama that came with them Live ops secrets: who’s evolving faster, and what’s coming next Who’s winning globally, who’s catching up, and what it means for the future of 4X Whether you’re here to pick your next obsession, decode smart […]

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Steam’s monopoly moment has arrived

Parity clauses, platform control, and the case that could crack it. The tariff deadlock between China and the United States has been postponed for 90 days, suggesting that the national security threat that warranted it has been magically resolved. Take-Two’s delayed Grand Theft Auto 6, giving everyone else more breathing room this holiday season. And the Catholic Church has a new leader, Pope Leo XIV, who apparently plays Words with Friends. (I’m excited for a localized Vatican version—Verba Cum Amicis.) Oh, and I’ve successfully reached the end of another semester, leaving me only that stack of final papers to grade. BIG READ: Steam’s monopoly moment has arrived In 2003, Valve launched Steam to solve the patching nightmare of PC gaming. Two decades later, it’s defending the platform’s dominance in court, not from hackers, but from antitrust regulators who now see its marketplace success as […]

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How to make your game look good?

How to make your game look good? It comes down to six key fundamentals:1. 🎥 Camera A great camera is your starting point. • Pick the right angles and horizon line. • Highlight the most important gameplay elements. • Avoid awkward, disorienting views.2. ⚫⚪ Contrast Make important objects pop. • Bright and dark areas should balance for clarity. • Separate key objects from the background visually. • Use contrast to guide the player’s attention naturally.3. 🎨 Composition Lead the player’s eye where it matters. • Add guiding lines to focus attention. • Follow the rule of thirds for balance. • Make every shot purposeful and easy to read.4. 💡 Light Lighting is more than mood—it’s direction. • Highlight paths and objectives with light. • Use shadows and highlights for depth. • Dynamic lighting can boost immersion.5. 🕺 Animation Movement makes […]

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Short Drama Apps to earn over $2 billion in 2025?

🔥Short Drama Apps are set to earn over $2 billion in 2025🔥 💸The top 25 Short Drama Apps have earned $140 million in IAPs and subscriptions in the last 30 days, with another $35 million in IAA revenue. Reelshort and Story Drama Box collectively generate over $65 million monthly in revenue. This is undoubtedly one of the fastest-growing new genres in mobile. 🎥Short Drama Apps let users consume short dramatic content in chapter form. Each highly dramatized series is about 60-90 minutes long but divided into chapters. Users can also engage with the story arcs by choosing character choices for in-app coins. 🎬Productions generally cost $100- 300k, and a giant industry has emerged where production companies and low-cost geos rent out their content to multiple short drama apps. Popular content usually features Vampires, Love, intrigue, and affairs with billionaires. 📣 […]

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Gaming Trend Alert: Italian BRAINROT

GAMING TREND ALERT ITALIAN BRAINROT In recent weeks, we've been surprised by another viral trend from social networks inspiring mobile game hits. 📈If you've ever heard the terms “Tralalero” or “ Cappucino Assassino” you've probably been impacted by the Italian Brainrot trend. 😜Following the Brainrot social networking trend that was strong last year, Italian Brainrot is a version with absurd AI-generated images and Italian names.And... social media trends might mean low UA prices, or organic installs. 🤩Do you want to know more about this trend and how it is impacting the mobile games market? 🤔👇 Show slides below. 👇

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Upgradable Piggy Banks: Long-term Monetization Layer?

I see a bunch of games testing upgradable piggy banks, and it’s an interesting take on a well-known mechanic. 🐷💰 Instead of a static one-time offer, these piggy banks level up after each purchase, increasing their storage cap and giving players more incentive to keep breaking them.Below are two examples from Candy Crush and Legend of Slime, each adding its own twist. Curious to see if this becomes a more common long-term monetization layer!

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Myths and fallacies of device optimization

Really good session about importance of device optimisation (presented at Google Playtime 2024). Unique knowledge based on Google Play data. - On Google Play 65% of revenue comes from low and mid tier devices in all regions- Potential problems in technical performance are more heavily influencing monetisation on "Low", "Mid" devices than on "High" devices. https://www.youtube.com/watch?v=jZbnEIUJk5w&ab_channel=AndroidDevelopers

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Supercell’s Squad Buster is releasing a major pivot update

Supercell's Squad Buster is releasing a major pivot update tomorrow, what is new and will it be enough to avoid getting busted? 😅 ▪️ Heroes introduced as the new paradigm for the game. They act as the holder of your other squad units that are fusing, now called "squaddies"▪️ 4 New heroes added - Archer Queen, Barbarian King, Mortis, Royale King▪️ Heroes have their own powers that you need to aim, passive traits, and their own turbo boost▪️ You still need to level up squaddies in the meta. You also choose 2 at the start of the match.▪️ Squaddies fuse together if you have 2 instead of 3 as before.▪️ As they fuse, Squaddies unlock powers for your heroes during gameplay▪️ Heroes and squaddies have factions, which produce synergies.▪️ You still attack even if you 𝐌𝐎𝐕𝐄!!!▪️ If your hero loses […]

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10 Successful Mobile Live Ops Games

🏆 Learn "live ops" from the experts, 10 games, 10 professionals, unlimited success, here is my list: Live Ops Games have transformed gaming:from static entertainment products into --> dynamic, evolving experiences.By continuously introducing:↳ New levels and content,↳ Events, offers, mini games,↳ And new mechanics & features, Developers keep players engaged,Invested over time, enhancing player RETENTION!Also opens up ongoing monetization opportunities.Its a WIN - WIN approach! 🤝 Best Live Ops games are all based onData driven decisions, so build yours! Start learning from the best.

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Boost retention without rebuilding your game

Boost retention without rebuilding your game: 7 quick wins ✅ You don’t always need a full redesign or major content drop to lift retention.Sometimes, small LiveOps moves can change the whole rhythm of engagement.Here’s a quick checklist to spark some ideas:✅ Add a new daily login bonus variation✅ Introduce a surprise weekend event with a small reward✅ Refresh your in-game shop rotation with time-limited items✅ Offer comeback bundles to players inactive for 7+ days✅ Launch a mini engagement survey — and show players you listened✅ Shorten or simplify your first session tutorial flow✅ Highlight fan art, leaderboard heroes, or community creations inside the gameTiny shifts.Big difference.Retention isn’t always about adding more.Sometimes it’s about making the experience feel alive.

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How does a Live Ops system work?

How does a Live Ops system work? 1. Offers 💰 • Starter packs, season passes, and rolling deals. • Monetize player defeats and the desire to speed up progress.2. New content 🎉 • Themed, seasonal, and late-game updates. • Keeps gameplay fresh and incentivizes players to explore further.3. Mini-games 🎮 • Fun additions like treasure hunts or Plinko. • Add variety and unlock new monetization opportunities.4. Win streaks 🔥 • Create FOMO and loss aversion. • Motivate players to extend sessions and chase bonuses.5. Task-based events ✅ • Daily quests, challenges, and milestone rewards. • Provide short- and long-term goals to keep players grinding.6. Tournaments 🏆 • Solo, team, and weekly competitions. • Heighten excitement, especially when competing with friends.7. Time-limited bonuses ⏳ • Extra lives, reduced costs, or double rewards. • Drive urgency and encourage players to act now.8. […]

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How Social Gameplay Can Help Your Game Grow At Every Stage

Social gameplay is often treated like a final boss in game development. It’s the cherry on top that studios promise themselves they’ll add once they’ve made it. And as Adam and Laura jokingly mentioned on the TWIG podcast some time ago, it ends up becoming “social gameplay jazz hands”. A flashy but often empty gesture toward something fundamentally valuable. It perfectly captured how social layers are often treated as the endgame in a title’s lifecycle. You go through all the necessary steps (building, launching, scaling) and if you're lucky enough to end up with a game that gains traction and shows evergreen potential, then and only then are you “supposed” to start thinking about social features. But that mindset limits what social gameplay can actually do for a title. What if, instead of being an afterthought, social mechanics were baked […]

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