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Turning your special offers into a Revenue Machine?

How to turn your special offers into a revenue machine (without annoying your players) Special offers aren’t just about discounts - they’re about design, psychology, and timing.Done right, they boost engagement, LTV, and retention.Done wrong, they just collect dust.Here are a few of the strategies from this week’s carousel: 👇🔹 Bundling value without overwhelming the player🔹 Using scarcity without feeling scammy🔹 Segmenting offers by player type, session behavior, and UA source🔹 Creating a “flow” of purchases with chained deals🔹 Why visuals (not pricing) often make or break the sale💡 If you’re running a free-to-play game and want to actually monetize it, this deck is worth a swipe.

Michael Khripin May 7

Journal

Royal Match really knows how to make small wins feel huge.

Royal Match really knows how to make small wins feel huge. Loved this moment where just before starting a new level, you're reminded you finished first in the event — and boom, that glowing reward chest drops in with a satisfying animation. Super clean design. Super motivating. One of the best at turning UI into a celebration.

Michael Kopelovich May 7

Journal

Gacha Accessibility Range?

Warning ☢️ Heavy Game Design podcast ahead. Do you know the main difference between the 3 most common Gacha (lootbox) types on the market? 🤔 ▪️ 𝐒𝐨𝐥𝐢𝐝 𝐓𝐨𝐤𝐞𝐧 𝐆𝐚𝐜𝐡𝐚 (𝘎𝘦𝘯𝘴𝘩𝘪𝘯, 𝘙𝘢𝘪𝘥, 𝘚𝘶𝘮𝘮𝘰𝘯𝘦𝘳'𝘴 𝘞𝘢𝘳)This is the initial setup introduced in Japan. Monster strike already passed $8 Bill. lifetime revenue with it. Tokens can consume only few of their duplicates. The key is to upgrade all of their other progression vectors such as skill trees, equipment, skills, level, etc. Low rarity characters are used as upgrade fuel. Collection number dramatically increases through the lifecycle of the game into hundreds or thousands. 🎰 𝘈𝘤𝘤𝘦𝘴𝘴𝘪𝘣𝘪𝘭𝘪𝘵𝘺: Best characters are extremely hard to get and are dropped from timed exclusive drop pools.💰 𝘙𝘦𝘷𝘦𝘯𝘶𝘦 𝘱𝘳𝘰𝘧𝘪𝘭𝘦: Characterized by spiky revenue, that jumps always with a new content release and then goes down dramatically until the next content drop. 👀 […]

Jakub Remiar May 7

Highlights

AI x Game Development: Sett Emerges from Stealth with $27M

A new player just stepped onto the board — and they’re already backed by some of the biggest names in gaming and venture capital. Tel Aviv-based startup Sett has officially emerged from stealth mode with a total of $27 million in funding, raised in two tranches. The latest, a $15M Series A round, was led by Bessemer Venture Partners, with participation from Saga VC, Vgames, and Akin Babayigit, founder of Tripledot and now head of Arcadia Gaming Advisors. Sett’s earlier $12M seed round came from F2, Bessemer, and leading gaming angels. 🏗️ What's Sett Doing: Sett builds AI agents to help studios develop and market mobile games faster and cheaper — reportedly 15x faster and 25x cheaper than traditional pipelines. Their product focuses on automating the creation of interactive in-game moments and “playable ads”, which have become essential for user […]

Gamigion May 7

Highlights

AppLovin Shoots THE Shot: Merger with TikTok?

In a bold move, ad tech powerhouse AppLovin has proposed a strategic merger with TikTok Global, aiming to unite all assets outside China—not a buyout, but a next-gen partnership. The pitch? Combine forces to supercharge ad revenue, tackle global data and content challenges, and bring Axon AI to one of the most engaging platforms on the planet. AppLovin projects TikTok's ad revenue outside China to reach 80bn with the integration of its Axon AI. 🔍 The Big Bet: TikTok’s non-China ad revenue, projected at $20B in 2024, could skyrocket to $80B with AppLovin’s Axon AI baked in. But, AppLovin warns: without tighter control, security and data issues will cap that growth. 📌 3 Pillars National Security – AppLovin would lead to ensure unbiased algorithms and global data privacy. Youth Safety – Built-in content moderation for age-appropriate experiences. Economic Growth – […]

Gamigion May 7

Analysis

iOS Growth: Personalizing the Full Funnel

Discover how to scale your iOS app in 2025 by aligning every step of the funnel, from user acquisition to ASO, onboarding, and monetization. Growth is multi–channel, multimodal, and deeply fragmented. A few years ago, you’d set up an ad campaign, monitor, optimize, and scale. But now, growth on iOS is different. It’s no longer linear, especially since SKAdNetwork. It got messy. We lost visibility, granularity, and targeting. So here we are, having to juggle all of this and keep reaching our ROAS goals without precious data. But it means having to focus on creating better experiences. We must align data, innovation, creativity, and engagement. We must align UA, ASO, product, and monetization. We now have to look at the entire user journey, from the first ad impression until the user completes their first purchase or subscription. In the highly competitive iOS landscape, where privacy rules and performance loops […]

Julie Tonna May 7

Analysis

The gaming industry’s next big growth story: Middle East

The gaming industry’s next big growth story? It’s happening in the Middle East right now. Billions in investment. A booming Gen Z population. Government-backed gaming initiatives. A royal family obsessed with games. The region is rapidly becoming the new global force in gaming, and most studios aren’t ready for what’s coming.Did you know Saudi Arabia plans to invest $38B into gaming and esports?Or that the UAE and Egypt are quietly building major player bases with some of the world’s highest mobile engagement?The Middle East is perhaps the most interesting, and fastest growing region in all of gamingdom. The last few years it has been undergoing a profound transformation, one that is redefining its position in the global gaming industry. For years, MENA was considered a promising but underdeveloped market. Today, it’s rapidly becoming a key player, backed by visionary national […]

John Wright May 6

Journal

Fishdom by Playrix: Fantastic Results

What I truly admire about Playrix’s games is their innovative approach to monetization and retention. Let's explore the event that led to fantastic 📈 results according to Sensor Tower data:+32.3% 𝐑𝐞𝐯𝐞𝐧𝐮𝐞+44.4% 𝐀𝐑𝐏𝐏𝐔+13% 𝐃𝐚𝐢𝐥𝐲 𝐒𝐞𝐬𝐬𝐢𝐨𝐧𝐬+16.6% 𝐃𝐚𝐢𝐥𝐲 𝐓𝐢𝐦𝐞 𝐒𝐩𝐞𝐧𝐭 Over the past two years, Fishdom has introduced long-term meta-events that run for nearly a month. These aren’t just side content—they’re strategic systems with independent mechanics layered over the core gameplay, keeping players engaged on multiple levels.🔍 On the Playliner calendar below, you can see two examples: One with a Merge mechanicOne with an Expedition mechanicLet’s dive deeper into the 𝐄𝐱𝐩𝐞𝐝𝐢𝐭𝐢𝐨𝐧 𝐄𝐯𝐞𝐧𝐭—especially how it evolved in 2024 with the introduction of the 𝐆𝐞𝐦𝐬𝐭𝐨𝐧𝐞 𝐓𝐫𝐚𝐢𝐥 𝐦𝐢𝐥𝐞𝐬𝐭𝐨𝐧𝐞 𝐞𝐯𝐞𝐧𝐭.🗺️ Expedition is an exploration event with its own map, storyline, and energy system. Players explore, clear obstacles, collect resources, and help characters progress.💎 Gemstone Trail runs alongside […]

Oxana Fomina May 6

Journal

The fastest-growing mobile games of 2025

The fastest-growing mobile games of 2025 (some of these numbers are insane)Here’s who’s topping the charts so far this year:🧩 Puzzle• Sort Puzzle (Rollic Games) – +15,805,000% 🟢• Screwdom (iKame) – +597%• Knit Out (Rollic Games) – +1,580,500% 🟢⚔️ RPG• 英雄没有闪 – +177,329,100% 🟢• Chiikawa Pocket (Applibot) – +118,676,700% 🟢• 마비노기 모바일 (NEXON) – +404,149,000% 🟢🕹️ Arcade• Idle Weapon Shop (HOT GAMES) – +48,159,200% 🟢• Fancy Hole (Tuan Anh Nguyen) – +39,583,600% 🟢• Chainsaw Juice King (SayGames) – +283%🏗️ Simulation• I Am Cat (Estoty) – +956,613,000% 🟢• Good Coffee, Great Coffee (TapBlaze) – +894,890,100% 🟢• Dreamy Room (ABI Games) – +706,464,400% 🟢🧠 Strategy• DC: Dark Legion (FunPlus) – +310,723,300% 🟢• Kingshot (Diandian) – +302,210,800% 🟢• 엉망 특공대 - 8282회 뽑기 증정 (Kingnet) – +7,335,000% 🟢🎯 Shooter• Armor Attack (Kek) – +159%• Arena Breakout (VNGGames) – +27%• Delta Force (Tencent) – […]

Anton Slashcev May 6

Journal

Top Grossing Mobile Casual Games

Hit games aren’t born from just ideas! They scale with relentless data-driven creative decisions over time. Top Casual games of 2024!Let's check 5 things:1- Market is growing rapidly,2- Live ops matter more than ever,3- Long term retention drives IAP revenue,4- Puzzles still offer the best sticky mechanics,5- Player segmentation boosts profits significantly.

Gökhan Üzmez May 6

Journal

A Might and Magic TCG powered by Immutable?

A Might and Magic TCG powered by Immutable? 😮 As of April 23, Ubisoft said 'coming soon' to mobile and PC.And, I'm here for it!TGC's and NFTs certainly feel made for each other. 💕As a kid who grew up on Magic The Gathering, 🤓 3rd party marketplaces for buying & selling cards is very intuitive.Not saying this is a groundbreaking first.NFT-powered TCG's already exist in spades: Gods Unchained, Splinterlands, Sorare, Skyweaver, Parallel Alpha to name a few.But it's fun to see this going mainstream via Ubisoft. 🚀The NFT TCG Market was valued at $1.2B in 2024, and is forecasted to grow at CAGR of 18.5% from 2026-2033, reaching $5.6B by 2033 (verifiedmarketreports(dot)com).

Matthew Emery May 5

Highlights

$5 Billion in Two Years: How Monopoly Go! Changed the GAME

Monopoly Go! just did what few mobile games ever could: rake in $5 billion in under two years. It’s the fastest a mobile title has ever reached that milestone, putting it in the elite club with Genshin Impact, Pokémon Go, and Royal Match. But it wasn’t just a lucky roll of the dice. Back in 2016, Scopely bet big on an ambitious idea: reimagining Monopoly for mobile in a way that felt fresh, social, and addictively fun. Seven years and $70 million later, they cracked the code—not by mimicking the board game, but by bottling the feeling of it. “How do you bring Monopoly’s energy—the thrill of getting rich, bankrupting your siblings, and laughing through it all—to mobile?” asked Scopely co-CEO Javier Ferreira. Reinventing A Classic Early versions missed the mark. Too skill-based. Not social enough. What turned the tide? […]

Gamigion May 5

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