Zuckerberg declared war on the entire Advertising industry
Zuckerberg didn’t just announce a new feature, he dropped a bomb on the advertising world.
In a bold interview with Stratechery, Zuck laid out Meta’s plan to obliterate the traditional ad model. No agencies. No creatives. No targeting. No measurement. Just plug in your objective, connect your bank account, and let Meta’s AI handle everything else.
For years, advertisers have known AI was coming for their workflows. But until now, no one’s spelled it out with this much blunt force. Zuckerberg’s vision? Total automation. Meta’s AI will generate the images, write the copy, create endless ad variants, run the tests, optimize the campaigns, and report the results 👇🏻
On its own platform, with its own tools, for its own benefit.
Not just disruption; it’s a regime change.
Traditional ad agencies, already bruised by years of digital transformation, are furious. “You’re grading your own homework,” one CEO snapped. Another called it the final step in Meta’s pivot from helpful partner to hostile overlord. But for small businesses—the lifeblood of Meta’s ad revenue—it’s a godsend: high-performing ads without the high price tags.
The shift is already happening.
AI ad platforms with full-stack capabilities—from strategy to reporting—are in testing now and rolling out soon. I’ve personally explored several of them, and the results are game-changing. If you’re navigating this new AI ad terrain, or just want to get ahead before the dust settles, I’m happy to share what I’ve learned. The future of advertising isn’t coming—it’s here. Ready or not.
No creative, no audience targeting, no measurement, no problem?
Source: Verge
