#Marketing

📊 How to Calculate Lifetime Value (LTV) Without Going Crazy? Ever been asked about your app’s Lifetime Value (LTV) and drawn a blank?You’re not alone.🤔 What is Lifetime Value (LTV)?Simple definition: The total money a customer will bring to your business over their entire relationship with your app.Think of it like this:💰 Revenue = Price × Number of Purchases🏷️ Price = What they buy🔄 Quantity = How often they buy⚠️ Why LTV Prediction is TrickyLet’s be real—it’s complicated.Economists have spent years trying to crack this.The hard truth? It’s always a prediction, never 100% accurate.The goal is to be "usefully wrong."🧮 Quick LTV Calculation MethodI've created a simple spreadsheet to help you out:✅ Enter your key metrics✅ Get a basic LTV prediction✅ No complex math required📎 Here you go.

SKAdNetwork (SKAN) 4.0, the latest version of Apple's privacy-preserving framework for mobile app install attribution, was officially launched on October 24, 2022. Today, 1076 days later, Meta is adopting that version😂😂😂😂😂😂Thank you guys! You have really shown proactivity at the highest level.

5 brutal truths every influencer marketing agency, consultant, & freelancer needs to hear... 1. Your expertise doesn’t sell itselfHow much you know doesn't matter if you don’t position yourself well, so find your niche, communicate & deliver on a clear USP.2. Many still don’t understand influencer marketingExpect scepticism and questions on Performance vs. branding, ROI, instant measurable impact, scalability.Ensure you're prepared to educate, not just execute campaigns.3. Hard work isn’t enoughEven great campaigns won’t get you rehired unless they’re tied to measurable performance.4. Clients might ignore your advice (and hold you accountable later)You can lead your clients to the best strategy, but you can’t make them follow it.Be prepared to deal with situations diplomatically.5. Reputation is everythingInvest in growing your network and reputation.Attend conferences, actively network, and add value to industry conversations.These will open more doors than any cold outreach ever will.

AI certainly makes ASO fun again! Updating your screenshots for holidays, seasonality, or culturalization required a lot of time and resources. With OpenAI’s recent update (yes.. the Ghibli one) you can change the theme of a screenshot in an instant.Think of:🌞 → ❄️ Swap a Snow-covered scene to a Sunny version for Summer holidays🎃 → 🎄 Change your best performing screenshots to Valentine without rebuilding assets🌸 → 🌴 Localize seasonal visuals for different countries or regionsSwipe through the slides for ideas! 💡👇

Century Games's Kingshot has already generated revenue exceeding $300K a day. It is the second biggest game in their portfolio after Whiteout Survival (which is still making $4 Mil. a day 😱). How is it different? The game starts with the proven Frozen City 🥶 Idle template, which was simplified as there is no temperature control. Instead, there is the occasional invasion of bandits attacking ⚔️ your city, which adds active gameplay similar to Archero. 30 minutes later, the watchtower building unlocks and walks you through the usual radar feature of the 4X map, and then 4X takes over, similar to Whiteout Survival. Also there is a Fishing minigame added in the style of Ridiculous fishing 🎣. This onboarding is much different than High Seas hero 🚢, their previous 4X game, which actually have 3 cores - starts with Legend […]

📢SKAN can work better than AEM for some apps Yes, you read that right.AEM is not a silver bullet.It can fail when, for some reason, Meta is not able to fingerprint their users 😬(because yes, they obviously do fingerprinting😂)Today, I’m sharing a real case where this happened.We started a Trial Start campaign in early February using AEM to feed the algorithm with real-time signals which indeed helps the campaigns to optimize better.The campaign started to show more signals on AEM than SKAN during the first weeks but with the time, SKAN started capturing more CTA conversions daily (as shown in the graph), making a HUGE difference on the CPT for each attribution methodology.In my case:👉Cost per trial (last 14d) according to AEM: $71👉Cost per trial (last 14d) according to SKAN: $49🤯Difference: SKAN is 30% cheaper, making my campaigns profitable—unlike AEM.Despite […]