mobilegaming

In game development, it once took a village to ship a feature. Today, it might only take a curious designer, a good AI assistant, and a couple of hours. Soon, that same developer might be getting advice from an AI-trained CPO or sparring with a virtual co-founder over product-market fit. As AI tools embed themselves into the workflows of game studios, we’re not just talking about productivity. We’re witnessing a deep, structural shift: how roles are defined, how people learn, how teams are formed, and how the games themselves evolve. This isn’t about replacing artists or designers — it’s about unlocking multidimensional creativity. Note: This post discusses strong foundational AI concepts and is written with a thought-provoking tone, intentionally. Why? Because, overall, I don’t think what’s happening on global level stops — and everyone needs to buckle up for what’s […]

“A day without special offers is a lost day.”That’s what someone in my network said recently. But I’ve seen the opposite work — intentionally.While working on Hero Wars Mobile at Nexters ($GDEV), we tested the idea of empty days — no LiveOps, no events, no offers. Just the basic shop with hard currency packs.At first glance, it sounds like leaving money on the table.But what we got was gold: a clear baseline.These days gave us:👉A true read on our core monetization floor👉Clean data for forecasting and revenue modeling👉A reference point to measure the real uplift from LiveOps(Spoiler: LiveOps was driving revenue x2 on average.)We scheduled these days deliberately — one per quarter — as a health check for our LiveOps strategy. Take a look at the picture attached, purely fictional, but give you idea.So no, it’s not always true that […]

Social casino LiveOps Strategy Here are 15 event types that keep players hooked:(used by top games like Monopoly Go, Coin Master, and Dice Dreams)1. 🏆 Leaderboard Tournament • Players collect event items in core gameplay • Enter a leaderboard for 1–2 days • Top players win real-time rewards2. 🗺️ Treasure Hunt • Hidden rewards with empty slots to build suspense • Players earn picks from gameplay or offers • Multi-stage events lasting up to 9 days3. 📶 Milestone Rewards • Collect target items to unlock better rewards • Progress bar shows advancement • Great for 1–6 day events4. 🃏 Collection: Album • Cards drop from different events • Complete time-limited collections • Finish all collections = major reward5. 🎰 Rolling Offer • Series of rewards revealed one by one • Starts free to pull players in • Paid steps get […]

How to improve your mobile game metrics? From retention to monetization, here’s what the best teams focus on:1. 🎮 First-Time User Experience • Focus: D1 retention, tutorial completion • Keep tutorials short, clear, and rewarding • Add early premium rewards or bonus levels • Avoid aggressive monetization or long tutorials2. ⏱ Short-Term Engagement • Focus: D3–D7 retention, level churn • Build clear player progression • Use daily quests, upgrade systems, progress bars • Make progression feel valuable, not trivial3. 🔁 Long-Term Engagement • Focus: D30–D90 retention, sticky factor • Introduce long-term goals and meta layers • Add global maps, leaderboards, customization • Balance grind with meaningful rewards to prevent burnout4. 🕹 Core Gameplay • Focus: Session length, playtime • Polish mechanics and controls • Add dynamic difficulty, diverse enemies, win streaks • Strong core loop is essential—don’t patch it later5. […]