mobilegames

A mistake = failure. And failure = A sign to give up. If this is the mentality within your team, good luck with ever achieving meaningful growth in your craft. In my career, I’ve been lucky enough to work alongside patient managers and colleagues who saw mistakes and missteps as opportunities to learn and grow. Some of my most important learnings in influencer marketing have come in retrospect, after seeing firsthand what not to do.Case in point, I only realised the importance of avoiding seasonal custom influencer assets after a six-figure collaboration nearly fell through due to the influencer wanting to rework and delay the video.Another early lesson? Always cap CPM-based deals.I once negotiated a deal based on $20 CPM without a maximum cap, assuming the video would perform in line with the creator’s usual range (with a maximum of […]

“IAP doesn’t work in our game. Our players just don’t spend.” I’ve heard this line from dozens of teams — and almost every time, it’s wrong.Not because players don’t spend.But because the game doesn’t give them a reason to.When IAP underperforms, it’s rarely about the audience.It’s usually about the offer strategy.Here are the usual suspects:🔻 No value framingPlayers don’t buy “gems.” They buy progress, speed, power, customization, exclusivity.If your offer doesn’t communicate why it matters, no one bites.🔻 Poor timingYou’re showing the shop when the player has no context, no pain point, no motivation.The best moment for a sale is when a player wants something and can’t get it yet.🔻 Everyone sees the same shopSegmented pricing, pacing, and bundles are standard practice now.Beginner whales, veteran free-to-players, and returning users all need different offers.🔻 No emotional hookLimited-time? Milestone reward? Progress multiplier?If […]

🚨Meta is re-enabling device-level data sharing with the MMPs🚨 This is a copypaste from Adjust but applies for all MMPs:"Meta is re-enabling Advanced Mobile Measurement (AMM), and we’re rolling out support for it starting Tuesday, June 17, 2025. This update is a significant step forward for data granularity. Once you opt-in, it will enable us to share attributed last-touch information with you in a non-aggregated format, allowing for more precise ad performance analysis within your own BI tools."👉The real translation and consequence:Meta is moving away from SKAN (again) — and they’re leading the way.Others will follow.You better get used to working with probabilistic data 😵‍💫

🧨Bitlife’s Aggressive Interstitial Monetization Strategy🧨 Bitlife is a 7-year-old mobile game that has consistently maintained over 1 million daily active users (DAU) since its launch in 2018. It has generated over 130 million downloads and $136 million in IAPs. Over the last 30 days, it has generated $3 million in IAPs, and I estimate an additional $3.6 million in ad revenue. A hybrid game before hybrdids were a thing?🤔 🤯Bitlife users spend an average of 34 minutes on total daily gameplay across five sessions per day. What’s crazy is that Bitlife’s D7 retention is 15% despite showing interstitial ads every 70 seconds. At current daily active users (DAUs), interstitials alone generate around $90,000 per day. 🤯👏How does Bitlife manage such a high ad frequency while also maintaining retention? One word: engaging and unique game play that players relate to. Bitlife […]

💥 Radar of the Week: WWDC25 was everything we wanted (and more). WWDC25 quietly rolled out some of the biggest changes we’ve seen to the App Store in years. It also introduced the Apple Games app, a native hub for game discovery that surfaces Game Center features, in-app events, and multiplayer challenges in ways the App Store never could. Apple is reshaping how apps get discovered, converted, and re-engaged. And as always, they’re doing it on their own terms. 🔍 Quick Breakdown: New visibility levers. New metrics. New Game app. If you work in ASO, UA, or subscription growth, these are the shifts to keep on your radar: 🟣 Custom Product Pages can now be used for ASO. 🟣 App Store Tags reshape how feature-based discovery works. 🟣 Offer codes support all IAP types (yes, even subscriptions). 🟣 App Analytics […]