Super cool to see my name and quote on the front page of the gaming section on the new Sensor Tower State of Mobile report. If you haven't read it already you're seriously missing out as it's one of, if not the, most comprehensive report on mobile in the business.There's even a massive section on AI for all the hype boys and girls.Download directly from the link here.
๐จ 970 Jobs in Mobile Gaming ยป 24 Jan Week ๐ ๐๐ป Data from Gamigion.com/jobs ๐บ๐ป Dev ๐ป Art ๐จ Product ๐ฑ Marketing ๐ฏ Business ๐ฐ Data ๐ QA โ๏ธ ๐ป Dev Technical Director Scopely ๐ช๐ธ Sr. Director, Engineering Scopely ๐บ๐ธ Technical Lead of Analytics Engineering Scopely ๐ช๐ธ Senior Site Reliability Engineer - Scopely ๐ฎ๐ช Senior Game Programmer, London Supercell ๐ฌ๐ง Software Engineer - Ad Monetization Zynga ๐จ๐ฆ Mobile Game Engineer Zynga ๐น๐ท Principal Software Engineer - Developer Services, ZMGT Zynga ๐บ๐ธ Product Manager - Marketing (Ad Tech) Playtika ๐ฎ๐ฑ Technical Account Manager Playtika ๐ต๐ฑ Unity Developer Playtika ๐ต๐ฑ Mobile/C# Developer Playtika ๐ท๐ด Senior C# Developer Playtika ๐ท๐ด Software Architect Playtika ๐ฎ๐ฑ Game Development Team Lead Moon Active ๐ต๐ฑ Unity Team Lead Moon Active ๐ฎ๐ฑ Software Engineer (Part-time) Dream Games ๐น๐ท Software Engineer Dream Games ๐น๐ท Game Developer Dream Games […]
Gaming vs. Tech: Where Are Investors Heading in 2025? This is my favorite slide from InvestGame's Gaming Deals Report 2024! It highlights how VCs are gradually shifting their focus from game publishers and developers to infrastructure and tech solutions around gaming. ๐We can see this trend in the Top-30 gaming-focused VC funds too, with more capital now going to Platform & Tech startups than to content creators.For me, this is one of the most fascinating changes to watch in 2025: โ Will investments and M&As in Platform & Tech accelerate? ๐โ Could AI become the key factor here? ๐คโ And will we see a web3 comeback? ๐While I canโt predict for sure, I know where to find the data to back up any forecast. ๐Get your copy of InvestGameโs report in the comments below!P.S. Infinite Reality raising $3B at the […]
How to analyze 1000 mobile games in 5 minutes with AI: ๐ญ. ๐๐ผ ๐๐ผ ๐๐ฝ๐ฝ๐ ๐ฎ๐ด๐ถ๐ฐ: https://lnkd.in/gAtFSbiA โข Use this link for temporary access to its pro features.๐ฎ. ๐ฆ๐ฒ๐น๐ฒ๐ฐ๐ ๐ฎ ๐๐๐ฏ๐ด๐ฒ๐ป๐ฟ๐ฒ โข Tap โTAGS.โ โข Choose the subgenre youโre interested in (e.g., Merge). ๐ฏ. ๐ฆ๐ฒ๐ ๐ณ๐ถ๐น๐๐ฒ๐ฟ๐ โข Select โYEARโ for the time period. โข Set the number of results to 1000. ๐ฐ. ๐ฆ๐ฎ๐๐ฒ ๐๐ต๐ฒ ๐ฑ๐ฎ๐๐ฎ โข Download the CSV file by clicking โDownload CSV.โ ๐ฑ. ๐๐ป๐ฎ๐น๐๐๐ฒ ๐๐ถ๐๐ต ๐๐ต๐ฎ๐๐๐ฃ๐ง โข Go to: https://chatgpt.com/ โข Open the GPT-4 model. โข Attach the CSV file. โข Use this prompt: https://lnkd.in/gEUyZkwr โข Enter "continue" several times. ๐ฒ. ๐๐ฒ๐ ๐๐ผ๐๐ฟ ๐ถ๐ป๐๐ถ๐ด๐ต๐๐ โข Discover trends, revenue changes, common mechanics, popular settings, styles, and even helpful graphs. Enjoy!
2024 was a banner year for the mobile market, with a whopping 4.2 trillion hours spent on Apps and $150 billion in user spend.As the frontrunner in mobile market intelligence, Sensor Tower is excited to unveil our most comprehensive report yet. Packed with key insights to elevate your digital strategy, this report uncovers the trends, tactics, and campaigns that defined the year.Here's a sneak peek at what youโll discover in the Report:๐ฒ Connecting Mobile to In-Person: App categories that bridge digital and real-world experiencesโlike outdoor health & fitness, grocery, and diningโare thriving amid digital fatigue.๐ฎ Mobile Gaming Bounces Back: Gaming spending surged to $81 billion (+4% YoY), driven by Strategy, Puzzle, and Action games.๐ Competition Goes Global: The e-commerce landscape heats up as Chinese giants Temu and SHEIN expand their reach.๐น Video Dominates Spending: Streaming and Social Media apps see […]
A few thoughts on PocketGamer Connects London as I fly back to Seattle: 1. Main Themes: Rewarded UA and Web Shop Payment providers dominated the event - it seemed like 50% of attendees were from those verticals!2. Conference Value: Few events are truly worth the effort and time away from home, but PGC consistently delivers. Itโs one I always tell my wife was worth the trip.3. Familiar Faces: Amazing to reconnect with so many from my 15 years in mobile - ex-Tapjoy, Unity, and Vungle/Liftoff colleagues, as well as so many others Iโve worked with over the years.4. Location & Vibes: Shoreditch House remains a fantastic spot for an event. London (my home for 15 years) still has its magic. Thanks to AppCharge, AppsFlyer, DoF, Unity, Applovin, ZBD, Adjoe, and Raptor PR for incredible parties!
Better game economy means better retention. Why? The best game design lesson youโll see today:โจA player-focused economy strikes a fine balance:1. Room to grow and grind.2. Fun and satisfaction in spending.If you lose this balance, you lose the player.At the core of every GREAT game economy,is a main currency loop that flows.1. Players earn resources through gameplay,2. Resources feed into upgrades, and rewards,3. Currencies drain (or convert) back into gameplay.How do you perfect this loop?โฆ Track player behavior: โณ Use data to identify spending and earning points.โฆExcel sheets are your best friend: โณ Map out EVERYTHING.โฆIterate based on data, often:โณย Adjust to maintain engagement.Combine this with fun, engaging game mechanics, and you get yourself a ticket to a successful game After all, Every successful game achieves one thing:Perfect economic balance.
How deep you usually go for defining your gameโs unique selling points (USPs) and value propositions (value props)? Do you just play a competitor game quickly and scratch the surface of this layer, or do you go deeply in breaking down your competitor games? This article focuses on discussing USPs and value props for games and why they matter โ as well as giving an example exercise (one way among many) on defining USPs more better, if you havenโt ever done it thoroughly (which you should always do). Why USPs and Value Props Matter In todayโs industry, where competition is fierce and player expectations are ever-evolving, the importance of USPs and value propos cannot be overstated. USPs and value props arenโt just marketing buzzwords โ they are the DNA of your gameโs success. They guide development, attract the right players, […]
Written by our partner InvestGame. 2024 was a year of recovery and strategic recalibration for the gaming industry. After years of pandemic-related challenges and shifting market dynamics, the sector is gradually finding its footing. As demand for gaming fell post-COVID, many public companies struggled to demonstrate positive organic revenue growth (i.e. growth excluding revenue from recently acquired companies), often missing analyst expectations. Rising interest rates and broader macroeconomic uncertainty further affected valuations for publicly traded gaming firms, making company stock less attractive currency for new acquisitions. This led sellers of acquisition targets to prefer cash over buyersโ illiquid, risky, and typically depreciating stocks. Meanwhile, debt raised during the pandemic to finance acquisitions has become more expensive to service. Coupled with weaker organic performance, these factors tightened debt covenants and led numerous public strategic players to announce strategic reviews, lay off […]
If new game alerts were paid in 2024, Iโd be writing this on my private jet, thanks to color sort puzzles. What do you mean you donโt get new game alerts?If youโre competing in this market, Which by now, I assume you are because youโre still readingitโs about time to subscribe to AppMagic.Competitors keep those new puzzle games coming,In fact, as you read this, another color-sort game Has been probably released for testing.As the majority stayed in the โColorโ lane in 2024,How much will they scale in 2025? Letโs see whoโs really going to take off.
Written by our Partner, InvestGame. 2024 was a year of recovery and strategic recalibration for the gaming industry. After years of pandemic-related challenges and shifting market dynamics, the sector is gradually finding its footing. As demand for gaming fell post-COVID, many public companies struggled to demonstrate positive organic revenue growth (i.e. growth excluding revenue from recently acquired companies), often missing analyst expectations. Rising interest rates and broader macroeconomic uncertainty further affected valuations for publicly traded gaming firms, making company stock less attractive currency for new acquisitions. This led sellers of acquisition targets to prefer cash over buyersโ illiquid, risky, and typically depreciating stocks. Meanwhile, debt raised during the pandemic to finance acquisitions has become more expensive to service. Coupled with weaker organic performance, these factors tightened debt covenants and led numerous public strategic players to announce strategic reviews, lay off […]
I just wrote a piece on why Duolingo succeeds (and where the opportunities are) in language learning apps ๐ฎ๐ฑ I the piece, I'm breaking down what makes Duolingo work, and where new startups can find opportunities:1/ The Power of Game Mechanics- Leaderboards + league system drove 17% more learning time- 3x increase in highly engaged learners- Streak features + rewards keep users coming back- Former Zynga expertise in analytics drives optimization2/ The Reality Check- Most users treat it as a casual game, not serious learning- Example: Friend spent 2 years on Finnish, still struggles with basic conversations- Success metric: Making language learning a daily hobby vs. achieving fluency3/ Market Positioning MatrixTwo key axes to evaluate language learning apps:- Progress (study depth + learning progression)- Engagement (entertainment + stickiness)4/ Where are the opportunities?- "Hardcore" language learning remains untapped- Gap between casual […]
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