The Power of Partnership: Mobile Gaming Collaborations

Welcome back to The Power of Partnership, where we explore the latest and most exciting collaborations in mobile gaming. This month, we’re diving into partnerships that bring fresh content, unique experiences, and even real-world impact to players. From nostalgic crossovers to innovative sustainability efforts, these collaborations continue to push the boundaries of what’s possible in mobile gaming. Stumble Guys x Care Bears Love is in the air in Stumble Guys as the game partners with the iconic Care Bears™ to bring a heartwarming splash of color to the Stumbleverse. Launching on February 14, this Valentine’s Day-themed collaboration introduces five Care Bear skins, one victory animation, and two emotes, ensuring players can spread kindness while stumbling their way to victory. Jake Bales, SVP & GM for Stumble Guys, shared his excitement about the collaboration: "What better way to celebrate Valentine’s season […]

Michael Kopelovich February 10

Journal

Vietnam’s Gaming Ecosystem and Recent Regulatory Changes

Vietnam’s Gaming Ecosystem and Recent Regulatory Changes Over the past few days, we’ve seen significant news regarding the Vietnamese government’s decision to enforce stricter regulations on game submissions and approvals, following a similar path to China.As many of us know, China only approves a few hundred games annually, creating a major hurdle for Western developers who want to reach Chinese players without relying on specialized local publishers or partners.The key difference between China and Vietnam lies in the value of their markets. China boasts both high-quality users and immense scale, making any disruption or potential loss of earnings for Western developers a serious concern.In contrast, Vietnam’s monetization potential is relatively modest. User behavior is similar to that of most Tier-3 markets, and LTV generally range between $0.10 to $0.40c, depending on the game genre.That said, Vietnam has emerged as a […]

John Wright February 9

Highlights

Jobs in Mobile Gaming: 31

🎨 963 Jobs in Mobile Gaming » 1-8 February 👉🏻 Data from Gamigion.com/jobs 🕺🏻 Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev Senior Analytics Engineer Scopely 🇲🇽 Senior Full Stack Engineer (Platform) - Scopely 🇮🇪 🇪🇸 Game programmer & New Game Founder, Spark Supercell 🇫🇮 Senior Game Programmer, Squad Busters Supercell 🇫🇮 Senior Software Engineer- Website Development Zynga 🇮🇳 Senior Software Engineer 1 Zynga 🇮🇳 Senior Software Developer - Small Giant Games Zynga 🇫🇮 Principal Software Engineer - Developer Services, ZMGT Zynga 🇨🇦 Principal Software Engineer - Game Services, ZMGT Zynga 🇨🇦 Senior Software Engineer (Client) - Wizard of Oz Slots Zynga 🇺🇸 C# Client developer Playtika 🇵🇱 Unity Developer Playtika 🇵🇱 Unity Technical Lead Playtika 🇵🇱 Software Developer Moon Active 🇵🇱 Unity Developer Moon Active 🇮🇱 Technical Support Engineer (Tier 3) […]

Gamigion February 7

Journal

Take-Two Gaming Report: Losses Increased by 36%

Take-Two Interactive released its report for the third quarter of fiscal 2025, which spanned from October 1 to December 31, 2024. Here's what it revealed. ▫️Take-Two reported net revenue of $1.36 billion, which is 1% lower than the previous year. ▫️Almost all revenue came from digital game sales—96% or $1.31 billion. ▫️The leading platform for Take-Two remained mobile, accounting for 54% of revenue. Console games contributed 37%, while PC and other platforms made up 9%. ▫️The total net bookings for the quarter rose by 3% to $1.37 billion. ▫️Losses couldn't be avoided. During the quarter, Take-Two lost $125.2 million, a 36.6% increase compared to the previous year. ▫️Overall, the company is pleased with the quarterly results. Although the mobile division led by Zynga earned less than expected (mainly due to a downturn in the hyper-casual games segment), overall operational metrics […]

Ömer Yakabagi February 7

Highlights

Türkiye: Rising Gaming Empire’s 5-Year

When you think of recent massive mobile gaming fundraisings, Turkiye is the first country that comes to mind.What secret sauce links Peak Games, Gram Games, and Rollic? It’s much more than their Turkiye origin—they’re architects of the casual and hyper-casual gaming boom. Their exits didn’t just validate Turkiye’s market potential; they catalyzed a 4B+ investment surge with over 150 deals in the past five years, positioning Istanbul as a strategic hub for global gaming innovation.But here’s the kicker: Those figures don’t include the seismic $2.5B fundraising (50/50 split between equity and debt) rumored to be in play for Dream Games. If confirmed, this deal wouldn’t just break a record of being the most prominent gaming fundraising; it would shatter them, surpassing even Europe’s flashiest tech rounds. To put it bluntly, Turkiye isn’t just part of the mobile gaming conversation—it’s writing […]

Gamigion February 6

Highlights

Playable Factory secured a strategic investment from Ludus Ventures

The partnership, combining Playable Factory’s proven expertise with Ludus Ventures’ strategic insights, is set to redefine Interactive Advertising. Playable Factory, a leader in gamified advertising and interactive ad technologies, has secured a strategic investment from Ludus Ventures. This partnership will further enhance Playable Factory’s leadership in both its core playable ads business and its growing focus on non-gaming applications, enabling the company to deliver even greater value to brands across diverse industries. The investment will help the company expand its innovative web tools, refine its industry-leading playable ad solutions, and unlock new opportunities in emerging markets. Ludus Ventures’ extensive experience in scaling successful technology companies makes this partnership uniquely strategic with a portfolio that includes brands like Monetizr, specializing in gamified rewards, and Goama, a brand in gamification services, Ludus Ventures brings unmatched expertise in interactive solutions. Backed by General Partners with […]

Ömer Yakabagi February 6

Journal

Apple Faces Investigation in China Over Monopoly

China's antitrust regulator is preparing an investigation into Apple, Bloomberg reports, citing sources familiar with the situation. The potential subject of the investigation is the App Store's policies. According to Bloomberg, Chinese authorities suspect that Apple forced app developers to pay excessively high fees — ranging from 15% to 30% depending on their income levels. Additionally, the antitrust officials intend to assess the legality of prohibiting the use of alternative payment systems and mobile stores on iOS. It is reported that the State Administration for Market Regulation (SAMR) in China began discussing this issue with Apple executives and developers last year. Representatives from Apple and SAMR did not comment on the Bloomberg report. Notably, Chinese developers had previously attempted to sue the corporation, accusing it of imposing excessively large commissions in the App Store. Their efforts were unsuccessful. In May […]

Ömer Yakabagi February 5

Journal

Mobile Gaming Brands Winning with UGC

We all know that gaming marketers are loving UGC ads right now, I've spoken about this multiple times recently and it's definitely a trend that is going to keep gaining in traction and user performance (ROI). I was recently approached by the folks at Ramdam to review their market report on just this subject and I found a world of really useful data points that further validate my whole hypothesis around the ad-type shaping the cultural norms in marketing.Probably my favourite state overall was that ads incorporating UGC achieve on average a 7.5% higher Day 30 retention rate! I think all studios right now could do with seeing those kinds of performance bumps from using this strategy!Download the report here.

John Wright February 5

Highlights

AppsFlyer lays off 100 employees, 7% of its workforce.

After "AppLovin's Adjust Layoffs", now AppsFlyer's turn. CEO Oren Kaniel says the company will focus on AI and scalability as part of long-term growth plans. Unicorn AppsFlyer is laying off 100 of its employees, about 7% of its workforce. The company currently employs 1,200 people, two-thirds of whom are based in Israel. The layoffs will affect employees both in Israel and in the company’s other global offices. AppsFlyer was founded in 2011 by Oren Kaniel and Reshef Mann. According to estimates, the company's revenue is currently around $400 million, and the layoffs may be part of preparations for a planned IPO in the coming year. AppsFlyer was founded in 2011 by Oren Kaniel and Reshef Mann. The company has developed technology that allows app owners to identify where their most profitable users originated from, such as a Google search, an […]

Ömer Yakabagi February 5

Journal

The Future of F2P Games and Hybrid Monetization

Systematic and emergent gameplay mechanics are a powerful tool in game design; shaping some of the most memorable and engaging player experiences.From physics-driven mechanics, puzzles, etc. to open-ended economic and systemic simulations, these mechanics allow players to interact dynamically with a game world rather than following pre-scripted paths. However, despite their growing popularity, their full potential for F2P mobile games and premium games incorporating F2P economies is still largely untapped.In this article, we'll explore how systematic and emergent gameplay can be leveraged for monetization, engagement, and live service sustainability — making it a cost-efficient alternative to content-heavy LiveOps while maintaining player retention. We’ll also take a look into how these mechanics align with intrinsic motivations, intrinsic monetization and social group monetization, creating deep and meaningful engagement-monetization loops that extend beyond e.g., traditional extrinsic reward systems.The Efficiency of Systematic and Emergent […]

Antti Kananen February 4

Highlights

Türkiye’s Laton Ventures raises $50M to invest in Game & App Startups

🚀 🟣 Laton Ventures announces:- $50M Fund raised- 5 investments were completed in TR/EU/US, 2 of them raised Series-A rounds within a year. Grand Games, one of our first investments, raised $30M- Ranked among the global top 10 most active gaming VCs- Backed by 40+ exited gaming/tech founders and industry veterans from 10+ countriesLaton Ventures, Melisa Yaguboglu, Volkan Özen Laton Ventures: Görkem Türk (left), Melisa Yaguboglu, Volkan Özen. Laton Ventures, a Gaming & Apps focused VC firm founded by Görkem Türk, has closed its first fund with $50 million. The Istanbul venture capital fund is the largest gaming and apps-focused fund in Türkiye, which has become one of the prominent global hubs for the gaming industry, said Türk in a statement. Laton Ventures will globally invest in pre-seed and seed-stage gaming startups, while also backing non-gaming app companies. Back in April, […]

Ömer Yakabagi February 4

Journal

Review Radar #7

Review Radar #7 📡 is back with 15 games that we already covered on the podcast in last 3 months, as we keep them on our "radar" 😅. Get the latest status updates from big names such as Homa, Habby, Voodoo, Tencent, Crazy Maple Studio, Lion Studios, Game District, Burny Games 😎. Reelshort continues to scale, breaking $31 Mil. for last month January 🤑 Pokémon TCG Pocket released the second set which mean they did $70 Mil. in last 30 days 💹, steady on its way to $1 Bil. after 12 months from launch. Homa finally started to scale up All in Hole, making $3,5 Mil. just from IAPs 😅 last 30 Days. Lastly both Impulse and Colorwood Sort are continuing to take on scale in the winner bracket 😁. On the looser bracket, Valve's Deadlock has run out of […]

Jakub Remiar February 4

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