3 Things from 2025 Play Ventures Summit
𝗧𝗵𝗿𝗲𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 𝗳𝗿𝗼𝗺 𝟮𝟬𝟮𝟱 Play Ventures 𝗦𝘂𝗺𝗺𝗶𝘁 1. Game Founders: Get In Front of the CameraOne team had success marketing to Gen Z by going direct. This is another strategy that Lulu Cheng Meservey (fmr. Chief Communication Officer ATVI) advocates, but for different aims. One for founders to remain in the driver's seat of their own story, while another is about great marketing creative that drives authenticity. I rarely see game founders take the lead on either of these dimensions. To the extent game founders "talk to customers", it's usually customers talking 𝘢𝘵 them rather than proactively seeking to extract from random samples. UXR is useful here, but it's one data point, just as talking to customers is another. The great thing about marketing creative is that it's cheap to try, so there's not a lot to lose. At worst, […]