admonetization

Retention is king. Here are the TOP 3 long-term retention champions, according to AppMagic: 1. HONOR OF KINGS• D90 Retention: 15% • Genre: Brawl/MOBA • Daily Active Users (DAU): 574k • Revenue per Download Tier-1: $37.5 • Secret to retention: Constant updates with new heroes and events, plus a thriving competitive scene. Players stay for the dynamic gameplay and strong social connections. 2. ROBLOX• D90 Retention: 14% • Genre: Simulation/Sandbox • DAU: 33M • Revenue per Download Tier-1: $12.8 • Secret to retention: User-generated content and social interactions. Players create, share, and explore countless experiences, fostering endless engagement. 3. GARDENSCAPES• D90 Retention: 13% • Genre: Match-3 with Meta • DAU: 4.9M • Revenue per Download Tier-1: $17.6 • Secret to retention: A perfect blend of puzzles, emotional storytelling, and immersive garden decoration. Regular updates and rewards keep players motivated. What’s […]

When I wrote, Economics of Battle Pass Are Broken. Let’s Fix It in 2o21, I argued that designers needed to play with ADMC (average daily monetization cap) to transform the pass from an engagement to a monetization vertical. Since then, every subsequent “innovation” has been a creative exercise in price increases. Fortnite realized this long ago, which is why the direct store has ballooned in content and uses “the vault” to sell past pass-specific content; the 67% direct store, 33% battle pass revenue split leaked from the 2012 Epic v. Apple trial likely skews harder direct store since. Two Options: d or fc In the original model, increasing spend depth may be achieved by decreasing dd or the pass length, thereby shipping more passes over a given period. averagedailymonetizationcap=N∑i=1(yi)+fcdaveragedailymonetizationcap=∑i=1N(yi)+fcd Mobile games mastered this in months, using low marginal cost, fractionalized, and storable content (currencies! resources!). For example, this was the exact strategy Marvel Snap […]

🎥 Rolling RV Offers in Fish of Fortune by Whalo 🎥 Spotted an intriguing Rolling Rewarded Video (RV) offer in "Fish of Fortune"!🐠 The “Video Binge” feature lets you unlock a series of rewards by watching ads, with each reward getting progressively better.🚀 What’s cool about it?- The setup encourages players to keep watching by offering more valuable rewards the further they go.- Great way to drive ad engagement while giving players something to work towards.It's fascinating to see more and more games experiment with RV sequences. Do you think this approach maximizes ad revenue effectively, or could it become repetitive for players over time?

TRACKING RELEASES & TRANSFERS# 1 LIST OF NOVEMBER, 2024 Hi Mobile Gaming Family! 💟Today I bring you another edition of our…💫 Tracking Releases & Transfers 💫November's first list brings releases and transfers to big publisher accounts between Oct 22 and Nov 9.I've found 100 relevant titles. 💪🔎I highlight 4️⃣ titles of them.✅ “Disassembly Master” by Supersonic from Unity.With this title, the big Israeli publisher 🇮🇱 steps into the profitable trend of screw & nuts puzzles. 🔩🧩“Disassembly” follows the mechanics of unscrewing pieces according to the sequence of toolboxes - similar to “Screw Jam” (US$32MM IAP revenue), but in a 3D object.Its main difference is that it features the popular design metagame. 🏠🪑🛏️At the end of each level, household objects are released to fill rooms, creating a clever connection between the game's mechanics and narrative.An innovative, simple proposal. 💡🧠I played it […]

✨ The countdown to peak season is on! Only a few weeks left until Thanksgiving, Black Friday, Cyber Monday, and Christmas 🎄 and then, New Year’s Eve and Lunar New Year. To make sure you are ready, I’ve put together an ASA Checklist.If you’re primarily running in Search Results, you’ve probably noticed that while high season means more volume, it doesn’t necessarily lead to higher CPIs. Why? 🤔It’s because ASA is keyword-driven. As an ex-Apple employee, I've seen it first-hand.While e-commerce and retail apps are competing fiercely on their terms, you’re competing only for terms in your own category. This means you’ll see higher search volume without the steep CPI hikes that other platforms experience.To help you make the most of it, here’s a quick checklist to maximize your ASA campaigns during this period.❄️ Feel free to reach if you'd like […]

2025 Predictions & Trends So, is 2024 pretty much wrapped up? Launch schedules briefed? Sprint planning done? Q4 goals all set? Great, let's dive into my top 10 predictions for 2025!1. HTML5 GamesA trailblazer in Q3 for mobile games, the industry has truly woken up to the substantial revenue potential outside the walled gardens of Apple and Google. The resurgence and expansion of HTML5 games are closely linked to developers seeking to boost studio EBITDA and, ultimately, ensure survival. Platforms like Wechat and Telegram offer not only incremental revenue but also massive, engaged audiences and opportunities for cost-effective, targeted user acquisition. Meta Instant Games has just integrated IAPs for the first time, and double-digit CAGR growth on Poki and CrazyGames highlights the market’s potential. All signs point to HTML5 as something every developer should be exploring next year.2. Alternative StoresIn […]

*BREAKING NEWS* AdROAS is live on Facebook. Start campaigns ASAP 👇 No more shitty workarounds. Meta is finally getting on the AdROAS trend. Only 2 years later than it should, but better late than never! Check it out!

I analyzed 19,977 new mobile games launched in 2024. Based on AppMagic data, here is how they performed:𝗞𝗲𝘆 𝗦𝘁𝗮𝘁𝘀 • $3.1B in IAP revenue — only 5% of total mobile game revenue • 5.5B downloads — representing 9.7% of all game downloads 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗗𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 • Only 1.9% of games made over $1M • 62% earned $0• Success in mobile gaming is rare 𝗧𝗼𝗽 𝗴𝗲𝗻𝗿𝗲𝘀 𝗯𝘆 𝗿𝗲𝘃𝗲𝗻𝘂𝗲: 1. RPG: $2B IAP revenue | 7.2% success rate • Top new apps of the genre: https://lnkd.in/epWcqxe72. Strategy: $352M | 3.8% success rate • Top new apps of the genre: https://lnkd.in/e4k7N2Sc3. Shooter: $38M | 2.3% success rate • Top new apps of the genre: https://lnkd.in/eMBmFEyf𝗗𝗼𝘄𝗻𝗹𝗼𝗮𝗱 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 • Only 1.3% of games surpassed 5M+ downloads • 38.5% didn’t even hit 10k downloads 𝗧𝗼𝗽 𝗴𝗲𝗻𝗿𝗲𝘀 𝗯𝘆 𝗱𝗼𝘄𝗻𝗹𝗼𝗮𝗱𝘀: 1. Simulation: 1B downloads | 10.2% success rate • […]

🚫🎮 Ad-Free Options in Tetris® Block Puzzle: What's the Strategy? I recently came across this interesting ad-free offer in "Tetris® Block Puzzle" by PLAYSTUDIOS. It got me thinking about the possible strategies behind offering ad-free gameplay for 7, 14, or 30 days instead of a permanent option. 🤔 Why might a game choose this kind of setup? Here are some hypotheses:1️⃣ Recurring Revenue: By offering a subscription-like model, they aim to generate steady income from players who renew regularly.2️⃣ Retention Alignment: Since the average player retention is around 20 days, the 30-day package ensures players stay ad-free throughout their active period.3️⃣ Psychological Appeal: The tiered options lower the commitment barrier. Players might test with a 7-day pass, then feel compelled to upgrade for longer.4️⃣ Player Segmentation: Different spending habits, different options! Some might prefer smaller, repeatable spends, while others go […]

The Top 10 Social Features in Casual Games Based on the Playliner research, here are the most popular social features: 1. Clans/Teams Players can join or create teams to unlock several benefits: • Exchange lives every 4 hours • Chat with teammates • Compete on team leaderboards • Earn rewards by helping others 2. Friends Interactions with friends are key: • Add or remove friends • Invite friends and get rewards • Send and receive gifts • Play mini-games or joint events 3. Leaderboards & Rankings Competition thrives with rankings: • Global and regional leaderboards • Team Ranking: Based on total levels completed • Player Ranking: Tracks individual progress 4. Tournaments • Players collect tokens to climb leaderboards and win prizes when the event ends. 5. Weekly Contests A week-long challenge: • Earn points by completing new levels • Top […]