Best mobile games don’t just have great gameplay, they master Live Ops. Here is how: They accomplish this over time.By connecting Retention, Playtime, and Conversion for long term success. Often times, secret lies in how you track, and optimize player conversion.Rest is just decision making.Then you get, results…
31/01/2025 Update Only 15 days have passed since I released this article, and a lot has already changed. That’s how fast this industry moves. DeepSeek, a Chinese startup, recently launched its open-source AI model, R1, and it has made massive waves in the tech industry. Not only is it competing with models from OpenAI and Meta in benchmarks, but its efficiency in training, using way fewer resources than others, has even impacted NVIDIA and energy company stocks. But beyond the tech world, DeepSeek’s app has also been crushing it on the iOS & Google Play Store rankings, reaching top positions in key markets like the US, France, UK, Canada, Germany, Japan (#2), and Mexico. No crazy marketing budgets. No ASO magic. Just a disruptive product, launched at the perfect time. While big tech leaders were busy at the inauguration of […]
We at F4 Fund believe there are four major AI consumer opportunities for startups: A. AI Agents- Personal assistants reaching new levels of capability- Personalized and customized consumer experiences- Enhanced decision-making support based on preference- Think OpenAIs Operator but more convenient, personalized and made for consumerB. Generative AI- AI video, audio, photos, posters, etc. reach mainstream- Creating new forms of content with AI- Opening new creative possibilitiesC. Entertainment & Gaming- AI-enhanced gaming experiences- More engaging than traditional human-created contentD. The Consumer Robotics Frontier (not today but soon)- A possible market structure: Tesla robots (comparable to iPhone), and Chinese manufacturers (comparable to Android)- Software Platform: An "App Store" for robot applications emerges
Love this rolling offer design in Coin Master! 🎰 What makes it even better is the custom reward option (the plus sign), letting players choose what suits them. A smart and engaging touch!What do you think?
What I Learned From One Year on TikTok: A Non-Target Audience Perspective At the beginning of 2024, I made a decision: I was going to give TikTok a try. Not because I’m the typical target audience, and certainly not because anyone in my network was using it at the time (only 1 !). Instead, I wanted to understand this platform better—particularly how it can be leveraged for marketing.One year later, I’ve learned so much and have a few interesting things to share starting with my stats:Link to my channelVideos posted: ~80Total views: ~130kFollowers: ~1,300Likes: ~6000Top 3 video: 1. Tekken 8 cosplayer: 65k views, 5,5k likes2. Wifi rush Tango Gstar: 24k views, 200 likes3. Hyundae Avante N crash: 18k views, 73 likesHere are some key takeaways from this experiment:1. Content: I was expecting to see only teenage girls dancing, and there […]
Casual Casino: Behind the Locked Doors 🗝️ In 2024, the genre saw a 60% revenue surge and a 24% drop in downloads. While the revenue growth is impressive, its structure tells a more important story:🎲 Monopoly GO! dominates—Scopely’s hit alone generates over 50% of the genre’s revenue.💰 Playtika owns 4 out of the top 10 after spending $2.3B+ on two recent acquisitions.With 80% of revenue coming from just three games and only one new release hitting our $50k/month success benchmark, it’s clear—breaking into this genre is tough, even for the big guys 🤯Still, Casual Casino is buzzing with innovation in LiveOps, monetization, and event design—offering valuable lessons for the entire industry! ✍️
Match-3 with Complex Meta: You Shall Not Pass? 🧙♂️ At first glance, the Match-3 market seems to be thriving, with revenue up 13% YoY in 2024! But here’s the catch: Royal Match alone accounts for 51% of Tier-1 West revenue! 👑Without Dream Games’ flagship, the genre’s revenue actually declined by 8% YoY—making Match-3 with Complex Meta one of the most monopolized and challenging markets to break into. Of the 60 new titles launched in 2024, 5 crossed our $50K/month success benchmark, including Truck Star and Hollywood Crush ⭐️An 8.3% success rate might seem high, but don’t let the numbers fool you. Many smaller developers are just avoiding the genre, leaving only the most prepared and resourceful teams to take on the challenge.
Toca Boca Hits $1B in User Spending! 🚀 The publisher’s success skyrocketed with Toca Boca World—an open-ended kids’ simulator that has captured a massive audience 👯Popular among girls mostly, the game offers complete freedom: no levels, no achievements, no penalties—just endless customization, exploration, and decoration 🧘♀️Generating 82% of Toca Boca’s revenue, Toca Boca World peaked at $17M per month in 2021. Today, seasonal spikes during school vacations continue to drive revenue, reaching $9M in December 2024 🌊Check out the publisher’s public AppMagic page for more insights: https://lnkd.in/dnhhG5zpMonetizing kids’ games is no easy feat, but Toca Boca has mastered it. Today, the publisher holds the #1 spot among kids’ game publishers worldwide! 🥇
🎨 812 Jobs in Mobile Gaming » February 2nd 👉🏻 Data from Gamigion.com/jobs 🕺🏻 Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev Senior Director of Engineering Scopely 🇺🇸 Senior Engineer - Monopoly GO! Scopely 🇪🇸 Engine Programmer, Editor Supercell 🇫🇮 Senior Software Engineer Supercell 🇬🇧 Software Engineer Zynga 🇨🇦 Engineering Manager 2 Zynga 🇮🇳 Senior Software Engineer - Gram Games Zynga 🇬🇧 Senior Software Engineer (Client) - Hit It Rich! Zynga 🇨🇦 🇺🇸 Principal Software Engineer - Game Services, ZMGT Zynga 🇨🇦 Unity Developer Playtika 🇷🇴 🇺🇦 Unity Developer Moon Active 🇮🇱 Unity Game Developer Garawell Games 🇹🇷 Solutions Engineer MobilityWare 🇺🇸 Ad Tech Product Manager MobilityWare 🇺🇸 Director of Engineering, Ad Tech MobilityWare 🇺🇸 Principal Software Engineer, Wordscapes Shapes PeopleFun 🇺🇸 Software Engineer SciPlay 🇮🇳 Marketing Tech Lead (Unity) CrazyLabs 🇩🇪 […]
20 Costly Production Mistakes and How to Avoid Them 1. Skipping Pre ProductionValidate gameplay, market fit, and timelines first.2. Ignoring Player Feedback EarlyStart playtesting early and often.3. Overcomplicating the Core LoopFocus on a simple, addictive loop first.4. Underestimating Live Ops ComplexityPlan your live ops roadmap before launch.5. Unrealistic Milestone TimelinesSet realistic milestones with buffer time for iterations.6. Poor Communication Between TeamsUse daily standups and shared dashboards to stay in sync.7. Ignoring Post Launch MetricsMonitor retention, DAU, ARPU, and LTV to guide updates.8. Over Monetizing Too SoonBuild engagement first, then monetize thoughtfully.9. Overworking the TeamFoster a positive work culture and promote balance.10. Skipping Market ResearchStudy your genre, competitors, and player expectations.11. Neglecting ScalabilityBuild scalable systems early and test them thoroughly.12. Lack of Clear DocumentationMaintain up-to-date documentation accessible to all teams.13. Failing to Localize ProperlyLocalize content, events, & monetization for each market.14. […]
Playtika Owns 4 of the Top 10 Casual Casino Games 🎰🎲 87% of Casual Casino’s worldwide IAP revenue comes from just two games—Monopoly GO! and Coin Master—making it one of the most consolidated genres in the industry!The Tier-1 West market looks slightly less extreme but it doesn’t change the picture. You can check the full breakdown in AppMagic's latest report: https://lnkd.in/dUTfz33a Can anyone even compete with this level of dominance? Well, Playtika certainly found its way:— In Sep’24, it acquired Animals & Coins developer InnPlay Labs for $300M. 💰— In Nov’24, it made a $2B acquisition of Dice Dreams studio SuperPlay. 💸With Board Kings and Pirate Kings already in its portfolio, Playtika now holds 4 of the Top 10 games in the genre!With such a portfolio, top-tier talent, and deep complementary expertise in slots, Playtika is becoming a serious threat […]
Every successful game studio knows these 9 truths about game product management. Do you? Most developers learn these the hard way:Success isn’t just about great ideas;It’s about data driven executionand adapting to the market.Here is the reality: Playing other games all day can be exhausting,Adding features is almost a rocket science,Creativity without data means nothing,Launch day is actually the beginning,Success is a marathon, not a sprint,Flawless game balance is a myth,Communication is everything,Making games is not easy,Players are always right.Which one is the most underrated?Cheers! #gamedevelopment #productmanager #videogames
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