🛒 Make ANY purchase and get rewarded? Saw this “Shopping Craze” screen in Fish of Fortune and loved how clear and generous it feels. No tiers. No complexity. Just 'buy anything' and get bonus rewards.It’s a smart nudge — especially […]
A bold new chapter begins for Istanbul’s Fuse Games. Istanbul-based Fuse Games has secured $7 million in a funding round led by Griffin Gaming Partners, with participation from Lakestar, NFX Capital, and Actera. Known for their game Playground Legends — […]
Tripledot is leveling up. The UK mobile games powerhouse is acquiring AppLovin’s entire games business in a bold $400 million deal, plus handing over 20% of its common equity to AppLovin. This game-changing transaction is expected to close by early […]
How to improve your mobile game metrics? From retention to monetization, here’s what the best teams focus on:1. 🎮 First-Time User Experience • Focus: D1 retention, tutorial completion • Keep tutorials short, clear, and rewarding • Add early premium rewards […]
How to turn your special offers into a revenue machine (without annoying your players) Special offers aren’t just about discounts - they’re about design, psychology, and timing.Done right, they boost engagement, LTV, and retention.Done wrong, they just collect dust.Here are […]
Royal Match really knows how to make small wins feel huge. Loved this moment where just before starting a new level, you're reminded you finished first in the event — and boom, that glowing reward chest drops in with a […]
Warning ☢️ Heavy Game Design podcast ahead. Do you know the main difference between the 3 most common Gacha (lootbox) types on the market? 🤔 ▪️ 𝐒𝐨𝐥𝐢𝐝 𝐓𝐨𝐤𝐞𝐧 𝐆𝐚𝐜𝐡𝐚 (𝘎𝘦𝘯𝘴𝘩𝘪𝘯, 𝘙𝘢𝘪𝘥, 𝘚𝘶𝘮𝘮𝘰𝘯𝘦𝘳'𝘴 𝘞𝘢𝘳)This is the initial setup introduced in Japan. […]
A new player just stepped onto the board — and they’re already backed by some of the biggest names in gaming and venture capital. Tel Aviv-based startup Sett has officially emerged from stealth mode with a total of $27 million […]
In a bold move, ad tech powerhouse AppLovin has proposed a strategic merger with TikTok Global, aiming to unite all assets outside China—not a buyout, but a next-gen partnership. The pitch? Combine forces to supercharge ad revenue, tackle global data […]
Discover how to scale your iOS app in 2025 by aligning every step of the funnel, from user acquisition to ASO, onboarding, and monetization. Growth is multi–channel, multimodal, and deeply fragmented. A few years ago, you’d set up an ad campaign, monitor, optimize, and […]
The gaming industry’s next big growth story? It’s happening in the Middle East right now. Billions in investment. A booming Gen Z population. Government-backed gaming initiatives. A royal family obsessed with games. The region is rapidly becoming the new global […]
What I truly admire about Playrix’s games is their innovative approach to monetization and retention. Let's explore the event that led to fantastic 📈 results according to Sensor Tower data:+32.3% 𝐑𝐞𝐯𝐞𝐧𝐮𝐞+44.4% 𝐀𝐑𝐏𝐏𝐔+13% 𝐃𝐚𝐢𝐥𝐲 𝐒𝐞𝐬𝐬𝐢𝐨𝐧𝐬+16.6% 𝐃𝐚𝐢𝐥𝐲 𝐓𝐢𝐦𝐞 𝐒𝐩𝐞𝐧𝐭 Over the past […]
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