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Games fail at soft power & the moral duty to support Japanese Anime

While both China and the United States use each other's cultural imports with great suspicion, the one pop media category where this doesn't seem to arouse the same suspicion is games. Yet, for all the concern that companies like TikTok bring in the United States, no one seems to be sweating the infiltration of 5-star Genshin characters in the States. The only ticket items to have even raised an eyebrow, far worse than TikTok's data scandal, are kernel-level anti-cheat common in nearly every Chinese game and even in American-based subsidiaries like Riot. The reason for gaming's limp soft power is that it fails to effectively communicate social norms in the same way that film and TV do. While China's censorship level is on another scale, the fall of the Great Firewall from a Politburo that called games the "spiritual opium […]

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From 44 to 72: Vietnam’s Studio Surge Continues

🇻🇳Vietnam’s Gaming Ecosystem Just Exploded💥👏The number of Vietnamese gaming studios with over 1 million downloads in the last 30 days has grown from 44 in January to 72 in July. That’s a growth of 64% in less than 5 months.🤯According to Sensor Tower, 58 new Vietnamese gaming studios were formed in July alone.🧨Vietnamese gaming studio Onesoft Global is now the third-largest studio in the world by downloads, behind only Miniclip and Azure Games.😮Hanoi-based iKame Global’s IAP sales grew by 417% in 4 months from $2.9m/month to $15m/month in the last 30 days. Back in February 2025, 44 Vietnamese studios had crossed 1 million downloads in the past 30 days. Fast forward just five months, and that number has surged to 72. That’s a 64% jump in less than half a year. Beyond the headline download surge, two meta-trends are starting to shape Vietnam’s gaming ecosystem: […]

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Gone with the wind: Dropped out from US Top 200 Grossing Games

In this new report, we take a closer look at games that, just half a year ago, were consistently generating enough revenue to remain in the US Top Grossing charts on both Google Play and iTunes, but have since dropped out and remained absent for at least the past six weeks. This should be an interesting case study of "planes that didn’t make it back," analyzing how these titles fell and trying to understand why. Best Fiends - Match 3 Puzzles (Google Play) The publisher best known for its slots games, Playtika, seems to be doubling down on its core genre. The game Best Fiends – Match 3 Puzzles has now dropped out of the Top 200 Grossing on iTunes, and Google Play seems to be heading in the same direction, it's likely to fall off there by autumn as […]

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Top mobile game publishers in 2020–2025

Top mobile game publishers in 2020–2025 Top Publishers in 2025(𝘠𝘛𝘋 𝘳𝘦𝘷𝘦𝘯𝘶𝘦)• Tencent — $4.6B• Century Games — $1.1B• NetEase — $1.06B• FUNFLY — $990M• Dream — $979.2M• Scopely — $938.5M• Playrix — $916.3M• King — $861.9M• miHoYo — $668.8M• Supercell — $632.3M𝗧𝗼𝗽 𝗣𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗿𝘀 𝗶𝗻 𝟮𝟬𝟮𝟰(𝘧𝘶𝘭𝘭 𝘺𝘦𝘢𝘳 𝘳𝘦𝘷𝘦𝘯𝘶𝘦 𝘠𝘰𝘠)• Tencent — $7.8B (+11.6%)• Scopely — $2.6B (+70.5%)• NetEase — $1.8B (−10.7%)• Playrix — $1.6B (−11.4%)• Dream — $1.4B (+56.8%)• King — $1.4B (+1.5%)• Supercell — $1.4B (+84.4%)• miHoYo — $1.3B (−22.3%)• FUNFLY — $1.2B (+2930.3%)• Century Games — $1.2B (+127.1%)𝗧𝗼𝗽 𝟭𝟬 𝗯𝘆 𝘆𝗲𝗮𝗿𝟮𝟬𝟮𝟯1) Tencent 2) NetEase 3) Playrix 4) miHoYo 5) Scopely6) King 7) Playtika 8) Roblox 9) Dream 10) Bandai𝟮𝟬𝟮𝟮1)Tencent 2) NetEase 3) Playrix 4) miHoYo 5) King6) Playtika 7) Bandai 8) Zynga 9) Supercell 10) NCSOFT𝟮𝟬𝟮𝟭1) Tencent 2) NetEase 3) Playrix 4) King 5) miHoYo6) Playtika 7) Supercell 8) […]

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In a Fragmented EMEA, Your Platform is Your Partner

In my last post, we explored the complex, fragmented, and opportunity-rich games market in EMEA. The number one question for leaders is: how do you conquer this complexity?It’s not just about building a great game. It's about having a strategic partner and a powerful toolkit to navigate the maze. This is where Google Play is evolving from a storefront into a comprehensive launchpad for developers.Here’s how they are empowering studios to win in EMEA: 🤖 1. Supercharge Creativity & Efficiency with AI The AI revolution is here, and it's about more than just buzzwords. Google is putting its most powerful models directly into developers' hands.The Tools: The Gemini family (including the lightning-fast 2.5 Flash) and Google Cloud's Vertex AI.Why it matters: Stop wasting time on repetitive tasks. Build games that dynamically adapt to players. Create content faster. In a world […]

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The Future of Gaming: Final Thoughts on a Six-Part Journey

And so, our six-part journey through the nexus of leadership, AI, and the EMEA games industry comes to a close. We've explored an industry at a crossroads—powered by incredible technology, yet challenged by a necessary human and economic 'reset'.Six posts later, here's the bottom line. After diving deep into the trends, the tech, and the turmoil of the EMEA games industry, it all boils down to a simple, powerful formula for success.Here it is: 🚀 Advanced Tech + 🌍 Global Reach] x ❤️ Human-Centric Leadership = 🏆 A Sustainable, Winning Studio Let’s break it down: 🤖 Advanced Tech & Global Reach: This is your engine. It’s the AI that supercharges creativity, the cloud infrastructure that scales your vision, and the platforms like Google Play that break down barriers to give you a global audience on day one. This is our […]

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AppsFlyer in advanced talks for $3.5 billion valuation.

This number could've been much bigger. I'm certain, that several years ago, this number ($3.5B) could've been 𝗠𝗨𝗖𝗛 bigger. With Apple and SkAN, Google and their upcoming sandbox, ad networks will have more and more noise in the signals available to them. One of the key drivers of Applovin growth has been their acquisition of Adjust MMP, and there are many reasons for that: • acquiring Adjust positioned them to maintain attribution capabilities and potentially become a self-attributing network when traditional mobile attribution would become difficult • controlling attribution, advertising, and publishing (well, as we recently learned with gaming division departure, publishing isn't the most interesting business, at all :-) ) • visibility into conversion data on the great level of details. Combined with mediation and ability to understand the distribution of non-attributed ad revenue data allowed Applovin to build […]

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I played Wool Craze so you don’t have to, and lost 3 days of my life.

🧶 I played Wool Craze so you don’t have to, and lost three days of my life to this. Making 💰 𝟭𝟮𝟬𝗸+ 𝗽𝗲𝗿 𝗱𝗮𝘆 𝘄𝗶𝘁𝗵 𝗻𝗼 𝘀𝗶𝗴𝗻𝘀 𝗼𝗳 𝘀𝘁𝗼𝗽𝗽𝗶𝗻𝗴. How? Wild diversity of ads & heavy use of AI👇 Wool Craze, a yarn-peeling 3D puzzler that’s taking the charts by storm. We dissect why this painful yet brilliant game is generating ~$120K daily, all while flooding the market with AI-generated creatives. 𝗞𝗲𝘆 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 𝗟𝗼𝗻𝗴, 𝗽𝘂𝗻𝗶𝘀𝗵𝗶𝗻𝗴 𝗹𝗲𝘃𝗲𝗹𝘀 (20–30 minutes each), fat-finger frustration, endless rewarded ads. A grind that monetizes sunk-cost fallacy.Aggressive rewarded ads, interstitial spam, “Fail Packs” as top IAP. 𝗦𝗺𝗮𝗿𝘁 𝗰𝗼𝗺𝗯𝗼 𝗼𝗳 𝗯𝘂𝗻𝗱𝗹𝗲𝘀 + F2P pain points.~$80K/day from IAP, $40K/day from ads = ~$𝟭𝟮𝟬𝗞/𝗱𝗮𝘆 𝘁𝗼𝘁𝗮𝗹.𝗪𝗶𝗹𝗱 𝗱𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆 (20+ different concepts). Heavy use of AI for characters, interviews, and banners. Street interview trend, talking AIs, even knitted dwarves. UA Lessons Company is pushing […]

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Rewarded UA Wars: Welcome, Unity Rewards!

Seen Unity's Rewarded App - Unity Rewards: Play & Earn? What Is Unity Rewards? Unity Rewards is a mobile rewards app by Unity where players earn Unity Coins via Tapjoy-powered offers and redeem those coins for gift cards or cash. Unity Coins have no monetary value and are subject to expiration and program changes. The Terms were most recently updated in August 2025. These Unity Coins can then be redeemed for various rewards, including digital gift cards (Amazon, Starbucks, Google Play, etc.) or even real cash via PayPal or Venmo Still feels pretty early days. Curious to see where it goes, especially since Unity’s a titan. P.S.: Kudos to Bohdan Tsaruk for his LI Post :)) Industry's Take?

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Bite Size Puzzle Insights #31

Gamescom was busy, but puzzle game pipelines are busier. Start the week with 8 promising titles: While you were busy running through meetings,Taking beautiful photographs of Cologne,More puzzle games quietly got tested. 🕵‍♂️ I selected these games because of potential metrics.What metrics? Well, our priority is Retention.To get a healthy retention, you need a CPI too.While you are at it, 🤷‍♂️ You may as well get me some play time, haha- Devs hate'em, players love'em, liquids are back! - Series of some Knit Out iterations,- Unique takes on colored pool,- A bit of idle for increased PT,- The "decks" are moving now...If its not a new hit, it certainly is a good week to see some "minor" innovations.Coming up next:-> Genre Growth Changes - Year over Year-> Publisher Comparison (Voodoo, Rollic, Homa etc.)Happy Monday!Cheers!

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15 Mobile Game Design Rules

15 Mobile Game Design Rules 𝟭. 🎮 𝗘𝗮𝘀𝘆 𝘁𝗼 𝗟𝗲𝗮𝗿𝗻 • Players should understand core mechanics within minutes of gameplay.𝟮. 🎯 𝗖𝗹𝗲𝗮𝗿 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀 • Always show players what they must achieve next.𝟯. 🏆 𝗠𝗲𝗮𝗻𝗶𝗻𝗴𝗳𝘂𝗹 𝗣𝗿𝗼𝗴𝗿𝗲𝘀𝘀𝗶𝗼𝗻 • Each session should make players feel they're advancing toward goals.𝟰. 🚀 𝗘𝗻𝗴𝗮𝗴𝗶𝗻𝗴 𝗙𝗧𝗨𝗘 • Optimize the first 30 minutes to build confidence and enjoyment.𝟱. ⚖️ 𝗕𝗮𝗹𝗮𝗻𝗰𝗲𝗱 𝗗𝗶𝗳𝗳𝗶𝗰𝘂𝗹𝘁𝘆 • Gradually increase challenge to maintain player interest without frustration.𝟲. 🔍 𝗥𝗲𝘄𝗮𝗿𝗱 𝗖𝘂𝗿𝗶𝗼𝘀𝗶𝘁𝘆 • Provide hidden surprises to encourage exploration.𝟳. 🔔 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸 • Clearly indicate success and failure states with audio-visual cues.𝟴. ⚡ 𝗜𝗺𝗺𝗲𝗱𝗶𝗮𝘁𝗲 𝗙𝘂𝗻 • Core gameplay should be satisfying within seconds of interaction.𝟵. 👀 𝗩𝗶𝘀𝘂𝗮𝗹 𝗖𝗹𝗮𝗿𝗶𝘁𝘆 • Design visuals that clearly communicate gameplay elements at a glance.𝟭𝟬. ⏱️ 𝗦𝗵𝗼𝗿𝘁 𝗦𝗲𝘀𝘀𝗶𝗼𝗻𝘀 • Allow players meaningful interactions even in brief sessions.𝟭𝟭. 💰 𝗛𝘆𝗯𝗿𝗶𝗱 𝗠𝗼𝗻𝗲𝘁𝗶𝘇𝗮𝘁𝗶𝗼𝗻 • Combine […]

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Don’t Miss These New Mobile Games – August 15 to 21, 2025

Hei, Hallo& SELAM! Here are the notable mobile games released between August 15-21, 2025 and why they might be worth your attention. Curated weekly by Gamigion. Enjoy! 🔗 Also check August 8–14 releases, some great games you don’t want to overlook! ✅ TLDR – Quick Summary Blockris! I scream Ice cream - Mic Game Blasting Heroes Yarn Sort Master: Knit Puzzle Mob Clash 2 Cats vs Dogs Puzzle Connect Yarn Quest 3D Chef Treat UltFoot: Football Manager Happy Kitchen Dash Luggage Slide Math Crossword Pro: no ads Spin & Blast! Champion's Journey Hollywood Merge Knit Sort - Color Match Puzzle Brick Up! MemeRot Merge: Monster Battle Zombie World War: Storm Thread Flow Conveyor Defense! Blocks Away 3D Hexa Fruzzle: Stack Sort Pocket Kings Tile Connect - Match Puzzle Spool Sort Travel Decor:Journey Match Marble Up Wittle Robot Defender Mafia Life […]

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