gamingindustry

🕵️‍♂️ So, I had a hunch… Part of me wondered if 𝘙𝘰𝘺𝘢𝘭 𝘒𝘪𝘯𝘨𝘥𝘰𝘮 was launched (at least in part) as a search defense strategy — a way for Dream Games to own both the #1 and #2 slots in App Store results for “Royal Match” –adjacent keywords.Did some digging and looks like the answer is no...But it's worth sharing why!According to Apptweak data, ranking #2 nets just 6.6% of the installs that the #1 result gets.(Conversion drops from 27% to just 1.8% 😬)So even if 𝘙𝘰𝘺𝘢𝘭 𝘔𝘢𝘵𝘤𝘩 and 𝘙𝘰𝘺𝘢𝘭 𝘒𝘪𝘯𝘨𝘥𝘰𝘮 are effectively “flanking” each other in search… #1 and #2 for each other's title keywords, the value of owning those #2 slots looks pretty modest.So, scratch that theory...Still, it's 𝘄𝗼𝗿𝘁𝗵 𝗿𝗲𝗶𝗻𝗳𝗼𝗿𝗰𝗶𝗻𝗴 𝘁𝗵𝗲 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝗰𝗲 𝗼𝗳 𝗿𝗮𝗻𝗸𝗶𝗻𝗴 #1 for as many relevant keywords as possible.Rank 1: 27% CVRank 2: 1.8%Rank 3: 1.13% […]

ABI Game Studio's Dreamy Room already scaled to $100K 🤑 a day revenue, mainly through ads. This is a super unique deterministic puzzler that we haven't seen before or have we 😎? This is actually another case of translating a popular Steam game with 30K positive reviews, in this case, "Unpacking" by Witch Beam, into a mobile hit. (Thanks for pointing out Mathieu 👍) In this case, the Steam game was released in 2021, so it's not a recent hit follow up, but rather a careful iteration, as except for the proven core gameplay, a lot of mechanics needed to be adjusted to convert a premium game into a F2P viral hit. We will be doing a regular Steam segment soon, that will focus on predicting these trends so stay tuned 😁. The game itself works on levels as rooms, […]

How to Quickly Ruin Your Ad Monetization? Want to tank your game’s revenue and drive players insane?Follow these pro tips 👇🎯 Show an ad the moment the player opens the app.Before they even know what the app is. First impressions = profit, right?🎯 Force a 30-second unskippable ad after every button click.Inventory over experience, that’s the motto.🎯 Interrupt the tutorial with an ad.Learning is for quitters. Monetize those confused eyeballs ASAP.🎯 Randomly trigger ads mid-battle, mid-sentence, mid-anything.Bonus points if it causes the player to misclick and lose progress.🎯 Never, ever track ad placement performance.Optimization is for cowards. Trust your gut (and your CPM anxiety).🎯 Don’t cap the ad frequency.If they didn’t buy after the first ad, surely they’ll love the 15th one in a row.🎯 Ignore user segments.Show rewarded ads to whales, interstitials to newbies, and banners to literally everyone […]

Hyper/Hybrid-Casual Puzzle had a banner Q1. 🍾𝗖𝗼𝗹𝗼𝗿 𝗕𝗹𝗼𝗰𝗸 𝗝𝗮𝗺 (Rollic) and 𝗔𝗹𝗹 𝗜𝗻 𝗛𝗼𝗹𝗲 (Homa) have gone Super-Saiyan. From Feb to March, • Color Block Jam 2x'd IAP Rev • All In Hole grew by 50%This drove Hyper-Casual category IAP up 35% MoM. 😮𝗛𝗼𝘄 𝗱𝗶𝗱 𝘁𝗵𝗶𝘀 𝗵𝗮𝗽𝗽𝗲𝗻, and what can we take away?• AppMagic's latest blog post is worth a read; digs into how the top Hyper/Hybrid-Casual games exploded in Q1 and some of their product-side strategies.• According Appmagic’s Ad Intelligence, it looks like both games hyper-scaled their UA creative pipelines via AI tools.If folks are interested, I'll do a deeper analysis on these two games' Q1 growth. 👋 Reply with "𝘊𝘰𝘭𝘰𝘳 𝘉𝘭𝘰𝘤𝘬 𝘑𝘢𝘮" or "𝘈𝘭𝘭 𝘐𝘯 𝘏𝘰𝘭𝘦" if interested.Meanwhile, May the odds be ever in your favor. ✌️