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Turkish Mobile Gaming Studio Fuse Games Secures $7 Million

A bold new chapter begins for Istanbul’s Fuse Games. Istanbul-based Fuse Games has secured $7 million in a funding round led by Griffin Gaming Partners, with participation from Lakestar, NFX Capital, and Actera. Known for their game Playground Legends — pitched as “your ultimate multiplayer and battle royale destination” — Fuse is on a mission to build globally accessible, deeply engaging games that blend technical innovation with pure player joy. 🗣️ Griffin's Ibrahim Hafeez praised the team’s “creative excellence, operational discipline, and intuitive understanding of what players want,” adding: “They’re not just chasing trends—they’re building the future of games.” 💬 CEO Akin Şahan said: “Fuse was founded on the idea that truly great games marry accessibility with depth. This partnership helps us scale without compromising the creative spirit that defines us.” The funding will power original IP development, team expansion, […]

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AI x Game Development: Sett Emerges from Stealth with $27M

A new player just stepped onto the board — and they’re already backed by some of the biggest names in gaming and venture capital. Tel Aviv-based startup Sett has officially emerged from stealth mode with a total of $27 million in funding, raised in two tranches. The latest, a $15M Series A round, was led by Bessemer Venture Partners, with participation from Saga VC, Vgames, and Akin Babayigit, founder of Tripledot and now head of Arcadia Gaming Advisors. Sett’s earlier $12M seed round came from F2, Bessemer, and leading gaming angels. 🏗️ What's Sett Doing: Sett builds AI agents to help studios develop and market mobile games faster and cheaper — reportedly 15x faster and 25x cheaper than traditional pipelines. Their product focuses on automating the creation of interactive in-game moments and “playable ads”, which have become essential for user […]

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AppLovin Shoots THE Shot: Merger with TikTok?

In a bold move, ad tech powerhouse AppLovin has proposed a strategic merger with TikTok Global, aiming to unite all assets outside China—not a buyout, but a next-gen partnership. The pitch? Combine forces to supercharge ad revenue, tackle global data and content challenges, and bring Axon AI to one of the most engaging platforms on the planet. AppLovin projects TikTok's ad revenue outside China to reach 80bn with the integration of its Axon AI. 🔍 The Big Bet: TikTok’s non-China ad revenue, projected at $20B in 2024, could skyrocket to $80B with AppLovin’s Axon AI baked in. But, AppLovin warns: without tighter control, security and data issues will cap that growth. 📌 3 Pillars National Security – AppLovin would lead to ensure unbiased algorithms and global data privacy. Youth Safety – Built-in content moderation for age-appropriate experiences. Economic Growth – […]

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The gaming industry’s next big growth story: Middle East

The gaming industry’s next big growth story? It’s happening in the Middle East right now. Billions in investment. A booming Gen Z population. Government-backed gaming initiatives. A royal family obsessed with games. The region is rapidly becoming the new global force in gaming, and most studios aren’t ready for what’s coming.Did you know Saudi Arabia plans to invest $38B into gaming and esports?Or that the UAE and Egypt are quietly building major player bases with some of the world’s highest mobile engagement?The Middle East is perhaps the most interesting, and fastest growing region in all of gamingdom. The last few years it has been undergoing a profound transformation, one that is redefining its position in the global gaming industry. For years, MENA was considered a promising but underdeveloped market. Today, it’s rapidly becoming a key player, backed by visionary national […]

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A Might and Magic TCG powered by Immutable?

A Might and Magic TCG powered by Immutable? 😮 As of April 23, Ubisoft said 'coming soon' to mobile and PC.And, I'm here for it!TGC's and NFTs certainly feel made for each other. 💕As a kid who grew up on Magic The Gathering, 🤓 3rd party marketplaces for buying & selling cards is very intuitive.Not saying this is a groundbreaking first.NFT-powered TCG's already exist in spades: Gods Unchained, Splinterlands, Sorare, Skyweaver, Parallel Alpha to name a few.But it's fun to see this going mainstream via Ubisoft. 🚀The NFT TCG Market was valued at $1.2B in 2024, and is forecasted to grow at CAGR of 18.5% from 2026-2033, reaching $5.6B by 2033 (verifiedmarketreports(dot)com).

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$5 Billion in Two Years: How Monopoly Go! Changed the GAME

Monopoly Go! just did what few mobile games ever could: rake in $5 billion in under two years. It’s the fastest a mobile title has ever reached that milestone, putting it in the elite club with Genshin Impact, Pokémon Go, and Royal Match. But it wasn’t just a lucky roll of the dice. Back in 2016, Scopely bet big on an ambitious idea: reimagining Monopoly for mobile in a way that felt fresh, social, and addictively fun. Seven years and $70 million later, they cracked the code—not by mimicking the board game, but by bottling the feeling of it. “How do you bring Monopoly’s energy—the thrill of getting rich, bankrupting your siblings, and laughing through it all—to mobile?” asked Scopely co-CEO Javier Ferreira. Reinventing A Classic Early versions missed the mark. Too skill-based. Not social enough. What turned the tide? […]

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Liftoff Valued at $4.3B Following General Atlantic Investment

A Strategic Power Play Liftoff, the AI-powered engine behind some of the mobile app economy’s fastest-growing names, just secured a new ally in its ascent: General Atlantic. The global investment giant has acquired a minority stake from Blackstone, who remains the majority shareholder, marking a major milestone in Liftoff’s evolution as a performance marketing powerhouse. Jeremy Bondy, CEO of Liftoff “This is a defining moment—a fusion of momentum and ambition. Over the last three years, we’ve merged two powerhouses, launched our Cortex AI platform, and built serious velocity. General Atlantic’s investment validates that progress and propels us into the next chapter. We’re still in the early innings of a massive, fast-moving market, and with the right team and partners, we’re ready to lead the mobile economy into the future.” AI, Mergers, Momentum This isn’t just a financial transaction—it’s the next […]

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Forget the 30% – Bring Back IDFA!

𝗙𝗢𝗥𝗚𝗘𝗧 𝗧𝗛𝗘 𝟯𝟬%—𝗕𝗥𝗜𝗡𝗚 𝗕𝗔𝗖𝗞 𝗜𝗗𝗙𝗔 𝗙𝗢𝗥 𝗥𝗘𝗔𝗟 𝗠𝗢𝗕𝗜𝗟𝗘 𝗜𝗡𝗡𝗢𝗩𝗔𝗧𝗜𝗢𝗡 Blake Robbins and Mitch Lasky argue in Gamecraft Ep.18, "The Mobile Gaming Duopoly," that Apple and Google have squeezed innovation out of mobile gaming. Mobile innovation hasn't vanished; instead, it has splintered. And while it didn't vanish, it 𝘩𝘢𝘴 slowed, but the culprit isn't IAP or a top-grossing chart—it's ATT. Robbins and Latsky state, "There's this race to the highest ROI category…casino, match3, etc. Because the UA spend required to bring those games to mass market scale forces you out of innovative content and into these tried-and-true play patterns." Yet, this is how *all* markets work!As capital expenditure rises, it seeks less risky returns. Venture capital is a perfect example; investors need more market traction at each successive investment stage to write bigger checks. "Tried-and-true" genres like match-3 (M3) run dry of innovation as they […]

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Game over, Apple? Unlock 50% of iOS revenue via web for every game!

🚨 EMERGENCY EPISODE🚨 Game over, Apple? What you need to know & do NOW! This ruling could unlock 50%+ of iOS revenue via web for every game! 👇 Historically, only the biggest players like Playtika, Scopely, and Moon Active could justify the investment in web stores — using concierge programs, retargeting, and even shipping iPads to VIPs to get around Apple’s restrictions.Now, even small studios can tap into:Higher LTV from off-platform purchasesLower transaction fees (vs. Apple’s 30%)Direct player relationships (email capture, re-engagement, bundling)This ruling dramatically lowers the barrier to entry. If you’re not rethinking your monetization funnel today, you’re likely giving away 30% of your profits for no reason.The Numbers That MatterBefore the ruling, best-in-class midcore games saw 40–50% of revenue via web after years of investmentCasual games managed 20–25% at bestNow, with direct promotion allowed, any game could hit […]

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Zuckerberg declared war on the entire Advertising industry

Zuckerberg didn’t just announce a new feature, he dropped a bomb on the advertising world. In a bold interview with Stratechery, Zuck laid out Meta’s plan to obliterate the traditional ad model. No agencies. No creatives. No targeting. No measurement. Just plug in your objective, connect your bank account, and let Meta’s AI handle everything else. For years, advertisers have known AI was coming for their workflows. But until now, no one’s spelled it out with this much blunt force. Zuckerberg’s vision? Total automation. Meta’s AI will generate the images, write the copy, create endless ad variants, run the tests, optimize the campaigns, and report the results 👇🏻 On its own platform, with its own tools, for its own benefit. Not just disruption; it’s a regime change. Traditional ad agencies, already bruised by years of digital transformation, are furious. “You’re […]

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US judge rules Apple violated order to reform App Store

Major win for iOS developers. A U.S. judge just ruled that Apple violated a court order by making it harder for app developers to link users to external payment methods. ✅ Developers can now bypass Apple’s 30% cut ✅ Avoid Apple’s 27% “workaround fee,” which the court deemed anti-competitive ✅ Freely promote external payment options to users For indie devs and small teams, this is a real opportunity to keep more of what you earn and build sustainable businesses without the platform fee. Monetization freedom is finally becoming real. Source US judge rules Apple violated order to reform App Store The EU Commission Tells Meta No Way to 'Pay or Ok' Under DMA Using alternative payment options on the App Store in the EU US judge orders Google to open up app store to competition Epic Game-Changer: 0% Fees & […]

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Spotify without Apple Payment Processing is Approved

🚨Spotify App without Apple Payment Processing is Approved 🚨 💸For the last 15 years in mobile gaming, Apple and Google have charged a 30% fee on app store payments. In 2021, a court ruling allowed developers to show alternative payment solutions to users, but Apple and Google implemented anti-steering policies that prohibited showing direct links to other payment methods.💸🚨On April 30, 2025, a new ruling in a US court stated that anti-steering policies are anti-competitive and have to be removed for US users. Apple will comply but appeal the verdict. 🚨🎼Spotify has already removed Apple processing from its payments in the USA, and Apple has approved it. Gaming Studios are urged to act quickly, as the window of opportunity might not last. 🎼Developers should plan how to promote web stores in their games and prepare a go-to-market strategy. 📈Here to help us […]

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